Nexxen Overview

Amobee, now known as Nexxen, delivers a comprehensive advertising platform that integrates TV, programmatic, digital, and social channels. This unification allows businesses to streamline their advertising efforts across multiple platforms, enhancing their reach and engagement. By leveraging data expertise, Amobee empowers advertisers and broadcasters to target well-defined audiences, ensuring more effective media investments. The platform's automated capabilities facilitate cross-screen reach, optimizing advertising strategies for improved business outcomes. With a focus on growth and optimization, Amobee supports businesses in achieving their advertising goals efficiently.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Nexxen.

Other use cases:

  • Media Buying
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Workflow Management
  • Social Media Management
  • Campaign Management
  • Forecasting
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Business Priorities

Improve Digital And Social Presence and Improve ROI are the most popular business priorities that customers and associates have achieved using Nexxen.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Brand Engagement
  • Acquire Customers
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Visibility
  • Launch New Products
  • Establish Thought Leadership
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Nexxen Use-Cases and Business Priorities: Customer Satisfaction Data

Nexxen works with different mediums / channels such as Mass Media. Television. Social Media etc.

Nexxen's features include Personalization, and Dashboard. and Nexxen support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Nexxen analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Marketing Platform allows us to innovate and provide custom advertising campaigns and audience intelligence to our customers, by offering a more granular access to data at scale...." Peer review by Satoshi Saeki, Marketing Director Integrated Data Solutions, Dentsu

Nexxen, Taptica, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Amobee unifies TV, programmatic, digital, and social advertising on one platform. Businesses are optimized and grown through Amobee's end-to-end solutions.

Popular Business Setting

for Nexxen

Top Industries

  • Food & Beverages
  • Automotive
  • Media Production

Popular in

Nexxen is popular in Food & Beverages, Automotive, and Media Production and is widely used by

Nexxen Customer wins, Customer success stories, Case studies

How can Nexxen enhance your Engagement Management process?

What makes Nexxen ideal for Channel Marketing?

How efficiently Does Nexxen manage your Media Buying?

Why is Nexxen the best choice for Competitive Intelligence?

11 buyers and buying teams have used Cuspera to assess how well Nexxen solved their Cross Channel Advertising needs. Cuspera uses 681 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Rhone - Apparel & Fashion

Nexxen DSP and Nexxen SSP helped Rhone, a high-performance apparel brand, run its first programmatic OLV campaign. Rhone wanted to lower costs for reaching men and women. Nexxen's full-stack solution... included premium private marketplace inventory and CTV placements. Rhone saw a 15% lower OLV eCPA and a 25% lower CTV eCPA compared to other SSPs. The campaign improved cost efficiency for Rhone.

Kentucky Lottery - Gambling & Casinos

Kentucky Lottery used Nexxen DSP and Nexxen Discovery to boost ticket sales and gain insights for future campaigns. They worked with PopShorts to create influencer-driven ads. The campaign targeted K...entucky residents aged 25 and older. Nexxen DSP helped reach key audiences with premium CTV and display ads. Nexxen Discovery provided data on trending lottery content and media habits. The campaign exceeded performance benchmarks and delivered valuable insights for future media planning.

Guild - Education

Guild wanted to increase brand awareness among frontline workers and upskillers. They worked with Nexxen and used its unified full-stack solution for a targeted awareness campaign. The campaign focus...ed on reaching adults aged 18-54 in key industries. Guild used Nexxen's data solutions to engage live sports audiences across CTV, OLV, and display. The goal was to connect more people with career advancement opportunities through workforce education.

Toyota regional dealer group - Automotive

A Toyota regional dealer group wanted to improve their programmatic media strategy. They used Nexxen’s full-stack platform to streamline operations and enhance targeting. The solution helped them get... better attribution and reach. They saw a 126% increase in recognized conversions using a custom identity graph. They also had 248% more derived actions for CTV and 19% more value in display for eCPM with Nexxen SSP. Using Nexxen Discovery insights, they gained 97% more value in OLV for eCPC and 68% more value in display for eCPC.

A newly launched tequila brand - Food & Beverages

A newly launched tequila brand wanted to grow its presence in local markets and increase sales at key retailers. The brand worked with Nexxen and used Nexxen Discovery, Nexxen Data Platform, InMarket... Data Segments, and Nexxen DSP. They targeted shoppers likely to buy their product and focused on both in-store and online sales. The campaign achieved a 29:1 return on ad spend. The partnership also helped build stronger relationships with distributors and retailers.

Bupa - Insurance

Bupa wanted to reach more people with their TV ads and avoid showing the same ad to the same person twice. They worked with Atomic 212 and Nexxen to use special TV data and tools. They used Nexxen's ...TV Intelligence tool, including TV Audience Segments and Cross Screen Measurement. This helped them plan their ads better. As a result, Bupa saw a 16% increase in incremental reach for their campaign.

Frequently Asked Questions(FAQ)

for Nexxen

What is Nexxen?

Amobee is an advertising platform that understands how people consume content. It optimizes outcomes for advertisers and media companies while providing a better consumer experience. Through this platform, customers are helped to further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world.

Amobee is an Advertiser Campaign Management Software. Amobee is a technology company that transforms the way brands and agencies make marketing decisions. Amobee's patented Brand intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindsets and interests.

Its unified platform enables marketers to seamlessly plan, and activate cross-channel, programmatic media campaigns using Brand Intelligence and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. The key features incude Target audiences across channels and devices and Access to direct publisher inventory.

It allows to understand and optimally influence consumers' decision journey across any stage. Amobee enhances opportunities to reach potential cunsumers with timely messaging by merging owned data assets with Amobee's robust second and third-party data marketplace.

What is Nexxen used for?

Nexxen is a Cross Channel Advertising Software mainly used by its customers to Improve Digital And Social Presence and Improve ROI by Advertisement, Engagement Management and Channel Marketing .

What are the top features of Nexxen?

Personalization, Dashboard are some of the top features of Nexxen.

Who uses Nexxen?

Nexxen is used by Food & Beverages, Automotive and Media Production among other industries.

What are Nexxen alternatives?

Taptica, Epom Ad Server, Kintegra Platform and The Trade Desk are popular alternatives for Nexxen.

Where is Nexxen located?

Nexxen is headquartered at Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065.
lightning

Peers used Nexxen for advertisement and engagement management

Nexxen Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.92/5 ★

Read Reviews (9)
Analytics

4.88/5 ★

Read Reviews (109)
Custom Reports

4.76/5 ★

Read Reviews (45)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.92/5 ★

Read Reviews (9)
Analytics

4.88/5 ★

Read Reviews (109)
Custom Reports

4.76/5 ★

Read Reviews (45)

Software Failure Risk Guidance

?

for Nexxen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nexxen

Nexxen International Ltd. News

Product

Nexxen Launches Nexxen Sports, Connecting Brands with Highly Engaged Live Sports Viewers - Yahoo Finance

Nexxen has introduced Nexxen Sports, a platform designed to connect brands with live sports audiences. This launch aims to enhance brand engagement by leveraging the high viewer engagement typical of live sports events.

Financial

Nexxen Reports Third Quarter 2025 Financial Results - Yahoo Finance

Nexxen reported its Q3 2025 financial results, highlighting a record programmatic revenue of $89.6 million, a 10% increase year-over-year. Despite meeting expectations for the first nine months, Nexxen lowered its full-year 2025 guidance due to reduced activity from DSP partners. The company is focusing on enhancing its DSP and data platform to drive growth and resilience.

Executive

Nexxen Appoints Eric Solomon as Senior Vice President, Product Data to Drive Data-Led Growth

Nexxen has appointed Eric Solomon as Senior Vice President of Product Data. This strategic hire aims to enhance Nexxen's data-driven growth initiatives, leveraging Solomon's expertise to drive product innovation and development in the data sector.

Financial

Nexxen Reports Second Quarter 2025 Financial Results

Nexxen Reports Second Quarter 2025 Financial Results

Nexxen International Ltd. Profile

Company Name

Nexxen International Ltd.

Company Website

https://nexxen.com/

HQ Location

Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065

Employees

501-1000

Social

Financials

SERIES D