Marketing and Advertising Case Studies and Success Stories with Terminus ABM platform
CASE STUDY Influitive
Influitive, an advocate marketing company, shifted its marketing strategy from inbound content marketing to account-based marketing (ABM) using Terminus. The goal was to focus on target accounts and ...deliver personalized messaging to specific buyers, improving sales cycle velocity and enterprise deal progression. By implementing Terminus, Influitive increased the speed from opportunity to closed-won by 10 days and measured success through deal velocity, conversion rates, and engagement metrics. The company values Terminus for its vision, support, and collaborative approach to ABM.
Uberflip, led by Hana Abaza, uses Terminus to enhance their account-based marketing (ABM) strategy by targeting the right people at the right stage of the buyer journey. Uberflip automates campaigns ...to reach multiple decision-makers, raise awareness, and increase engagement. Terminus enables Uberflip to better target existing and desired accounts, optimize engagement at various funnel stages, and accelerate deal cycles. The alignment between marketing and sales is improved, with both teams agreeing on target accounts and executing automated campaigns. Uberflip values Terminus for its targeting capabilities, ease of use, and integration with their tech stack.
FormAssembly used DemandScience to improve its growth marketing. The challenge was to stand out in a crowded market and make sales more efficient. DemandScience helped with content syndication, ABM d...isplay advertising, and intent data from Klarity. FormAssembly also used PurePush for better lead qualification. The results were a smoother buyer journey, agile campaign improvements, and stronger SDR performance.
CINC Systems, the largest US software solution for community association management, sought to scale its account-based marketing (ABM) campaigns but was limited by manual processes and a small market...ing team. By implementing the Terminus ABM platform, CINC automated and personalized its ABM efforts, enabling the team to target high-quality leads at scale. The platform facilitated close collaboration between marketing and sales, resulting in a 32% reduction in sales cycle time, over 100% increase in pipeline and revenue, and a 111% increase in deal value. CINC now runs highly targeted, multi-channel campaigns efficiently, driving significant engagement and business growth.
PureSyndication with Intent from DemandScience helped PROLIFIQ reach new buyers and integrate with Salesforce. PROLIFIQ wanted to double its customer base and needed scalable content syndication. Dem...andScience delivered a program that met target CPL and brought in high-quality leads. The solution improved sales conversion rates and lead quality. PROLIFIQ achieved a 950% ROI with leads from PureSyndication.
SalesLoft, a sales engagement platform, implemented the Terminus ABM platform to shift from lead-based to account-based marketing. By focusing on target account pipeline, marketing-influenced pipelin...e, and target account contacts engaged, SalesLoft was able to refine its approach, align sales and marketing, and accelerate enterprise acquisition. The ABM strategy led to the successful closure of a $100k enterprise account.
InsightSquared, a sales performance analytics company, uses Terminus to run account-based marketing (ABM) at scale. Their VP of Marketing, Joe Chernov, highlights how Terminus enables them to impleme...nt ABM in a one-to-many fashion, particularly to win back lost accounts. They measure ABM success by pipeline created, using marketing qualified accounts (MQAs) as a key metric, and also track pipeline velocity and opportunity-to-close rate. Terminus is valued for its ability to help warm up target accounts at scale, addressing a critical stage in the B2B marketing process.
CINC Systems' ABM strategy led to a 111% increase in deal value, demonstrating effective pipeline prioritization and customer engagement. Terminus customers achieved a 313% ROI over three years.
Array used Terminus Ads to influence $5.6 million in revenue. The case study highlights the impact of targeted advertising. It shows how Array achieved significant financial results. The story emphas...izes the effectiveness of Terminus Ads in driving revenue.
