SundaySky: Use-Cases, Insights and Reviews | 2025 Cuspera

UnitedHealthcare wanted to make healthcare onboarding and claims processing easier for their members. They used SundaySky's video platform to create interactive and personalized videos. These videos ...helped members understand their benefits and use digital tools. As a result, UnitedHealthcare saw more members using digital tools, higher satisfaction scores, and fewer care calls. The platform also helped them work faster and organize content easily.
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Cox Communications wanted to stand out with their ads and engage customers better. They used SundaySky’s Video Platform to create dynamic, data-driven video ads. The platform helped Cox deliver the r...ight message to the right person at the right time. Mark Lawson from Cox said that for every dollar spent, they saw about $10 in value. The videos helped Cox connect with customers and drive deeper engagement.
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Okta had trouble getting customers to use their security tools. Many IT admins ignored onboarding emails and did not finish setup. Okta used SundaySky to send personalized videos to help with onboard...ing. The videos used data to show each customer the right steps. This made it easier for customers to get started. Okta saw higher email open rates, more video engagement, and better customer health scores. Customers who watched the videos had less churn and cost less to support.
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Bank of America wanted to help customers better understand their Preferred Rewards loyalty program. Many customers found it hard to know what benefits they had or how to use them. The bank started se...nding personalized summary videos to all loyalty program clients each year. These videos showed rewards earned and available benefits. Most clients felt valued and found the videos relevant. The bank saw higher asset growth among clients who watched the videos.
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IntouchCX is a global BPO company that hires many new employees each month. They faced high employee attrition, especially in the first month, and needed better onboarding for their global workforce.... They used SundaySky’s video platform to create custom onboarding videos for different regions. This helped keep new hires engaged and provided important information. The new approach made onboarding more personal and supported their video-first strategy for employee engagement.
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T. Rowe Price wanted to help people save more for retirement. Many people knew saving was important but did not save enough. T. Rowe Price used SundaySky to make personalized videos for their 401k ma...rketing. The videos gave people information about their accounts and what actions to take. People who watched the videos were 2 times more likely to increase their savings. 97% of viewers said the videos were useful. Savings contributions increased 550% more for viewers than non-viewers.
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