Sprinklr Marketing Overview

Sprinklr Marketing streamlines organic and paid campaign orchestration across 30+ channels. It offers a unified AI-powered platform to make marketing easy.

Use Cases

Customers recommend Advertisement, Content Management, Social Media Management, as the business use cases that they have been most satisfied with while using Sprinklr Marketing.

Other use cases:

  • Engaging And Following Up
  • Communication Management
  • Campaign Management
  • Training & Onboarding
  • Workflow Management
  • Collaboration
  • Channel Marketing
See all use cases See less use cases

Business Priorities

Improve ROI and Improve Efficiency are the most popular business priorities that customers and associates have achieved using Sprinklr Marketing.

Other priorities:

  • Enhance Customer Relationships
  • Acquire Customers
  • Build Brand Awareness
  • Improve Digital And Social Presence
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
See all business priorities See less business priorities

Sprinklr Marketing Use-Cases and Business Priorities: Customer Satisfaction Data

Sprinklr Marketing works with different mediums / channels such as Social Media. and LinkedIn.

Sprinklr Marketing's features include Dashboard, and Personalization. and Sprinklr Marketing support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Sprinklr Marketing analytics capabilities include Analytics, and Custom Reports.

Reviews

"From identifying emerging markets like Brazil to avoiding a potential crisis in the UK, Sprinklr has benefited our company in many ways, and the journey is only beginning. Without Sprinklr, it would have been a challenge for us to develop our global... customer development strategies, and we hope to continue exploring the other features of Sprinklr’s Unified-CXM platform as we grow the business." - Ethan Sunguk Song

Peer review evidence (same sources as the product rating summary)

"...We use Sprinklr to managae and schedule our paid advertising for one of our clients...." Peer review by Agency
"...As I said, the tool was fine for content management and campaign management but doesn't offer a lot that you can't get directly from Facebook...." Peer review by Alissa Calomino, Senior Business Solutions Owner for Marketing Technology, Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
"...In social media management, offers collaboration, content management, and customer engagement in one single place...." Peer review by Cassie N., SEO Manager

Sprinklr Marketing, Renderforest Video, InVideo, Crowdriff Platform, TWIPLA, etc., all belong to a category of solutions that help Search and Social Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sprinklr Marketing

Top Industries

  • Computer Software
  • Manufacturing
  • Internet

Popular in

  • Large Enterprise
  • Enterprise
  • Small Business

Sprinklr Marketing is popular in Computer Software, Manufacturing, and Internet and is widely used by Large Enterprise, Enterprise, and Small Business.

Sprinklr Marketing Customer wins, Customer success stories, Case studies

Why is Sprinklr Marketing the best choice for Content Management?

What makes Sprinklr Marketing ideal for Social Media Management?

Why is Sprinklr Marketing the best choice for Engaging And Following Up?

What Are the key features of Sprinklr Marketing for Communication Management?

11 buyers and buying teams have used Cuspera to assess how well Sprinklr Marketing solved their Search and Social Advertising needs. Cuspera uses 428 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Search and Social Advertising needs.

CUSTOMERS TESTIMONIALS
Sprinklr Marketing testimonial

Ethan Sunguk Song

Head of Platform Group

YG Entertainment

From identifying emerging markets like Brazil to avoiding a potential crisis in the UK, Sprinklr has benefited our company in many ways, and the journey is only beginning. Without Sprinklr, it would have been a challenge for us to develop our global customer development strategies, and we hope to c...ontinue exploring the other features of Sprinklr’s Unified-CXM platform as we grow the business.

Testimonial By Ethan Sunguk Song
Sprinklr Marketing testimonial

Lori Seaman

Director of Social Media and Digital Marketing for the CoE

AAA

When I was looking for something to help us take our advertising and analytics forward, I learned about what other companies were using. A lot of them said, ‘Sprinklr, Sprinklr, Sprinklr.’ They told me that they could integrate marketing channel data with Sprinklr data, customize their environment,... and customize their reports — all things we couldn’t do with past solutions.

Testimonial By Lori Seaman
Sprinklr Marketing testimonial

Vincent Colegrave

Head of Digital & Social

Solvay

We use Sprinklr to position our CEO on a daily basis by listening to what people are saying about her. It also helps ensure we understand our audience when we’re building and promoting her presence. Testimonial By Vincent Colegrave
CUSTOMERS TESTIMONIALS
Sprinklr Marketing testimonial

Ethan Sunguk Song

Head of Platform Group

YG Entertainment

From identifying emerging markets like Brazil to avoiding a potential crisis in the UK, Sprinklr has benefited our company in many ways, and the journey is only beginning. Without Sprinklr, it would have been a challenge for us to develop our global customer development strategies, and we hope to c...ontinue exploring the other features of Sprinklr’s Unified-CXM platform as we grow the business.

Testimonial By Ethan Sunguk Song
Sprinklr Marketing testimonial

Lori Seaman

Director of Social Media and Digital Marketing for the CoE

AAA

When I was looking for something to help us take our advertising and analytics forward, I learned about what other companies were using. A lot of them said, ‘Sprinklr, Sprinklr, Sprinklr.’ They told me that they could integrate marketing channel data with Sprinklr data, customize their environment,... and customize their reports — all things we couldn’t do with past solutions.

Testimonial By Lori Seaman
Sprinklr Marketing testimonial

Vincent Colegrave

Head of Digital & Social

Solvay

We use Sprinklr to position our CEO on a daily basis by listening to what people are saying about her. It also helps ensure we understand our audience when we’re building and promoting her presence. Testimonial By Vincent Colegrave
 

a global sports betting and gaming business - Sports Betting And Gaming - Very Large

Customer Engagement News: Sprinklr, Tealium & AI Agents

Sprinklr secured a five-year, $20 million agreement with a global sports betting and gaming business to enhance customer intelligence for AI agents. The deal involves integrating over 35 brands and 1...,500 contact center agents onto Sprinklr's platform, highlighting the growing demand for AI-native customer experience solutions.

Read on →
 

Forbes - Media - Very Large

How Sprinklr Powered the Forbes Top 50 CMOs List

Jersey City, USA

Sprinklr's AI-native platform powered the Forbes Top 50 CMOs list by providing comprehensive data analysis on marketing influence. The platform analyzed 8.68 billion social interactions and 6.19 mill...ion CMO mentions to rank CMOs based on brand awareness, sentiment, and leadership visibility. This collaboration highlights Sprinklr's capability in unifying social listening, competitive benchmarking, and analytics to offer insights into marketing influence across industries.

Read on →
 

leading global consumer electronics company - Consumer Electronics - Very Large

Sprinklr Achieves Record-Breaking Q1 Growth with 7% Revenue Surge

Sprinklr reported a 7% year-over-year revenue growth for Q1 2027, reaching $219.5 million. The company signed its largest software deal with a leading global consumer electronics company, marking a s...ignificant milestone. This multi-year agreement reflects growing confidence in Sprinklr's platform and solidifies its position in the marketing technology space.

Read on →
 

Zenith International - Marketing And Advertising - Large

London, UK

Zenith International used Sprinklr to manage global ad campaigns for a luxury brand. They cut campaign setup time from days to under an hour. The team automated ad builds and reporting with bulk impo...rt and custom tagging. Sprinklr dashboards helped track ROI, CPC, and engagement across 35+ markets. The team shifted focus from manual work to strategy and performance analysis. Junior team members also benefited from the streamlined process.

 

Zé Delivery - Food & Beverages - Large

São Paulo, Brazil

Sprinklr Service helped Zé Delivery automate 65% of customer cases, up from 35% the previous year. The company used conversational AI to speed up refunds and improve accuracy. Customer satisfaction r...ose to 73%. Average resolution time dropped from five days to a few minutes. Zé Delivery projects a 30% reduction in customer service operations during peak seasons.

 

YG Entertainment - Entertainment - Medium

Seoul, South Korea

Sprinklr Insights helped YG Entertainment track 30 million monthly mentions in four languages. The platform gave YG a unified view of global fan conversations across 30+ digital and social channels. ...YG used these insights to identify new markets, like Brazil, and respond quickly to issues, such as negative feedback in the UK. Smart Alerts enabled fast action on customer complaints, improving fan engagement. YG now uses data to shape its business model and plans to expand its use of Sprinklr.

Modern Marketing and Advertising

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Peers used Sprinklr Marketing for advertisement and content management

Sprinklr Marketing Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.21/5 ★

Read Reviews (4)
Analytics

4.69/5 ★

Read Reviews (25)
Custom Reports

4.39/5 ★

Read Reviews (67)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.21/5 ★

Read Reviews (4)
Analytics

4.69/5 ★

Read Reviews (25)
Custom Reports

4.39/5 ★

Read Reviews (67)

Sprinklr Marketing Integrations

Sprinklr Marketing integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Sprinklr Marketing

Overall Risk Meter

Low Medium High

Top Failure Risks for Sprinklr Marketing

Sprinklr Inc. News

Product

How Sprinklr Lets You Make the Most of ChatGPT Ads | Sprinklr

Sprinklr has launched ChatGPT Ads as a new channel within its social advertising platform. This allows brands to manage OpenAI campaigns alongside existing social and digital investments, providing unified governance and performance visibility. The platform enables seamless creation, management, and optimization of ChatGPT Ads, integrating them into the broader media strategy with the same control and confidence as other channels.

Product

Sprinklr Service and the Shift from AI Explainability to AI Assurance - CX Today

Sprinklr's 2026 releases introduce AI agent assurance features in its Service platform, focusing on testing and validating AI agent performance. The Spring release added Autonomous Evaluation with bulk testing and telemetry, while the Summer release enhanced it with scenario-based simulations. These updates aim to improve AI governance in contact centers, addressing the need for continuous testing and compliance.

Partnership

Hellman & Friedman leads Sprinklr $200M growth at $2.7B (Sep 2020) - Dealroom

Sprinklr, a customer-experience management software company, raised $200 million in growth equity from Hellman & Friedman at a $2.7 billion valuation in September 2020. The investment was part of a pre-IPO growth funding round, with additional convertible securities secured from Sixth Street Growth.

Financial

Sprinklr Releases Q2 2027 Financial Results

Sprinklr reported Q2 2027 financial results with non-GAAP earnings of $0.11 per share, slightly exceeding analyst expectations. Revenue increased by 1.0% to $213.7M, driven by a 3.0% rise in subscription revenue. The company anticipates modest growth in Q3 2027 with projected revenue between $215.0M and $216.0M.

Sprinklr Inc. Profile

Company Name

Sprinklr Inc.

Company Website

//sprinklr.com

Year Founded

2009

HQ Location

29 West 35th Street, 7th Floor, New York, NY 10001 USA

Employees

1001-5000

Social

Financials

PRIVATE