Spektrix: Product updates, Customer stories, and Insights | 2026 Cuspera

Spektrix helped Wolverhampton Grand Theatre connect marketing and outreach to grow and diversify their audience. After Covid closures, the team used Spektrix tools for refunds, donations, and credits..., keeping audiences engaged. They adopted TikTok for community engagement and ran campaigns with a 'No discounts' policy, leading to earlier, full-price bookings. The theatre improved access for visitors, with regular relaxed performances and better support for customers with access needs. Outreach and marketing teams worked together to reach underrepresented groups, increasing attendance from South Asian and Black African & Caribbean communities.
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Spektrix Ticket Subscriptions helped Royal Exchange Theatre sell season tickets online for the first time. The theatre offered both season tickets and memberships, making it easy for customers to cho...ose. Season tickets gave a 25% discount for booking all four main stage plays. Marketing focused on the discount and quality of shows. The new system helped rebuild audience loyalty and encouraged people to try new plays. Memberships grew after targeted emails, and season ticket holders increased, though not yet to pre-pandemic levels.
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Spektrix helped Opera Holland Park improve accessibility for their audiences. The team used Spektrix to let customers identify access needs and book half-price tickets online. They updated their webs...ite with detailed access information. After reopening in 2021, 20% of seats became step-free, and online booking made access easier. Customer feedback showed the new process was intuitive and inclusive.
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Spektrix helped Saratoga Performing Arts Center boost donations by over 700%. The team switched from Theatre Manager to Spektrix for ticketing, marketing, and fundraising. Staff saved time by automat...ing tasks and using integrated partner solutions. Flexible box office tools increased reattendance, with 1-2% more patrons attending three or more events. Centralized patron records made donor management easier and improved member relationships.
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Spektrix helped Performing Arts Houston launch a new membership program. The team wanted to boost loyalty and increase donations after seeing a drop in fixed series subscribers. They used Spektrix to... combine ticketing and donation data in one place. This let them test and improve their membership tiers. The new program led to more membership income and higher donations, with almost 40% of patrons choosing the $100 tier or higher. The system made it easy to offer donation options at every step.
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Spektrix helped Freeman Arts Pavilion fix ticket sales problems. Their old system was slow and hard to use. With Spektrix, they sold 51,546 tickets and made $3,246,016 in revenue during their first b...ig onsale. Donation income grew by 400%. The size of individual donations increased seven times. Customers and staff had a much better experience.
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