Spektrix: powerful and easy-to-use ticketing, marketing .....
Entertainment Case Studies and Success Stories with Spektrix
CASE STUDY Nottingham Playhouse
Spektrix helped Nottingham Playhouse switch from Tessitura in 2020. The team wanted a modern CRM to support audience development and drive revenue. With Spektrix, they gained easy-to-use tools for se...gmentation, data access, and team-wide adoption. Over 80% of bookings now happen online. Staff feel empowered, training is easier, and the theatre can quickly adapt to new challenges.
Spektrix helped Storyhouse build a fully integrated tech stack. Storyhouse faced problems with fragmented systems and poor data insights. Customers had to use two logins and staff could not access fu...ll membership data. With Spektrix, Storyhouse unified ticketing, marketing, and CRM. They integrated partner solutions for event management and digital memberships. Self-serve kiosks improved customer experience and made upselling easier. Staff now work more efficiently and can report on memberships easily.
Spektrix Ticket Subscriptions helped Royal Exchange Theatre sell season tickets online for the first time. The theatre offered both season tickets and memberships, making it easy for customers to cho...ose. Season tickets gave a 25% discount for booking all four main stage plays. Marketing focused on the discount and quality of shows. The new system helped rebuild audience loyalty and encouraged people to try new plays. Memberships grew after targeted emails, and season ticket holders increased, though not yet to pre-pandemic levels.
Spektrix helped Wolverhampton Grand Theatre connect marketing and outreach to grow and diversify their audience. After Covid closures, the team used Spektrix tools for refunds, donations, and credits..., keeping audiences engaged. They adopted TikTok for community engagement and ran campaigns with a 'No discounts' policy, leading to earlier, full-price bookings. The theatre improved access for visitors, with regular relaxed performances and better support for customers with access needs. Outreach and marketing teams worked together to reach underrepresented groups, increasing attendance from South Asian and Black African & Caribbean communities.
Spektrix helped Storyhouse fix problems with disconnected systems and poor customer journeys. Before, customers needed two logins and staff could not see all membership data. Storyhouse switched to S...pektrix in 2023. Now, all systems work together. Customers use one login for tickets and memberships. Staff can see all booking and donor data in one place. Self-serve kiosks make ticket buying easy and help with upselling. Storyhouse now has better data and smoother customer experiences.
Spektrix helped Performing Arts Houston launch a new membership program. The team wanted to boost loyalty and increase donations after seeing a drop in fixed series subscribers. They used Spektrix to... combine ticketing and donation data in one place. This let them test and improve their membership tiers. The new program led to more membership income and higher donations, with almost 40% of patrons choosing the $100 tier or higher. The system made it easy to offer donation options at every step.
Spektrix helped Music Theatre Wichita modernize their marketing with integrated CRM, ticketing, and segmentation tools. The team moved from manual, labor-intensive data work to streamlined, data-driv...en marketing. They now target nearly 90 audience segments with tailored emails and use dynamic pricing to boost revenue. The switch to Spektrix enabled better reporting, improved patron communications, and supported new educational outreach. Staff report easier access to data and a more efficient system.
