Real-World Case Studies and Customer Success Stories with Spektrix

Spektrix helped Storyhouse fix problems with disconnected systems and poor customer journeys. Before, customers needed two logins and staff could... not see all membership data. Storyhouse switched to Spektrix in 2023. Now, all systems work together. Customers use one login for tickets and memberships. Staff can see all booking and donor data in one place. Self-serve kiosks make ticket buying easy and help with upselling. Storyhouse now has better data and smoother customer experiences.
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Spektrix helped Storyhouse build a fully integrated tech stack. Storyhouse faced problems with fragmented systems and poor data insights. Customers... had to use two logins and staff could not access full membership data. With Spektrix, Storyhouse unified ticketing, marketing, and CRM. They integrated partner solutions for event management and digital memberships. Self-serve kiosks improved customer experience and made upselling easier. Staff now work more efficiently and can report on memberships easily.
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Spektrix helped Nottingham Playhouse switch from Tessitura in 2020. The team wanted a modern CRM to support audience development and... drive revenue. With Spektrix, they gained easy-to-use tools for segmentation, data access, and team-wide adoption. Over 80% of bookings now happen online. Staff feel empowered, training is easier, and the theatre can quickly adapt to new challenges.
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Spektrix Ticket Subscriptions helped Royal Exchange Theatre sell season tickets online for the first time. The theatre offered both season... tickets and memberships, making it easy for customers to choose. Season tickets gave a 25% discount for booking all four main stage plays. Marketing focused on the discount and quality of shows. The new system helped rebuild audience loyalty and encouraged people to try new plays. Memberships grew after targeted emails, and season ticket holders increased, though not yet to pre-pandemic levels.
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Spektrix helped Performing Arts Houston launch a new membership program. The team wanted to boost loyalty and increase donations after... seeing a drop in fixed series subscribers. They used Spektrix to combine ticketing and donation data in one place. This let them test and improve their membership tiers. The new program led to more membership income and higher donations, with almost 40% of patrons choosing the $100 tier or higher. The system made it easy to offer donation options at every step.
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Spektrix helped Music Theatre Wichita modernize their marketing with integrated CRM, ticketing, and segmentation tools. The team moved from manual,... labor-intensive data work to streamlined, data-driven marketing. They now target nearly 90 audience segments with tailored emails and use dynamic pricing to boost revenue. The switch to Spektrix enabled better reporting, improved patron communications, and supported new educational outreach. Staff report easier access to data and a more efficient system.
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Spektrix helped Wolverhampton Grand Theatre connect marketing and outreach to grow and diversify their audience. After Covid closures, the team... used Spektrix tools for refunds, donations, and credits, keeping audiences engaged. They adopted TikTok for community engagement and ran campaigns with a 'No discounts' policy, leading to earlier, full-price bookings. The theatre improved access for visitors, with regular relaxed performances and better support for customers with access needs. Outreach and marketing teams worked together to reach underrepresented groups, increasing attendance from South Asian and Black African & Caribbean communities.
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Spektrix helped Fox Tucson Theatre switch from TicketForce for their 2019-20 season. The team quickly learned the new ticketing and... CRM software, improving online ticket sales and tracking audience behavior. Patrons found it easy to buy tickets and make donations, while staff could manage events and pricing changes in seconds. The box office team saw fewer support calls, and returning staff picked up the system in under 30 seconds after a year away. Spektrix provided strong customer service and ongoing training, making operations smoother for Fox Tucson Theatre.
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Spektrix helped Sacramento Philharmonic & Opera move from separate, outdated systems to a single cloud-based ticketing and CRM platform. The team gained... easier online ticket sales, automated email campaigns, and improved audience insights. Staff now access real-time reports and manage fundraising, marketing, and patron relationships in one place. Automated reporting and donor pipeline tools save time and boost efficiency. The organization values prompt support and easy access from any device.
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Spektrix helped Honens, a classical music non-profit, switch from a complex CRM to a simple ticketing and fundraising platform. The team now... finds it easy to access donor and patron data. Reports that once took four or five steps now take just one. Staff feel supported by Spektrix’s onboarding and client success teams. Honens can now manage ticketing, marketing, and fundraising in one place.
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Spektrix helped Cincinnati Shakespeare Company improve their flex pass sales and patron loyalty. The new Ticket Subscriptions feature made it... easy to set up, sell, and redeem flex passes online. The box office team reduced setup time from weeks to one afternoon. Patrons enjoyed a simple, intuitive checkout. Many subscribers also became regular donors, supporting both ticket sales and fundraising goals.
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Spektrix helped Grimsby Auditorium switch to a new online ticketing system in 2020. The venue wanted transparent pricing and an... easy-to-use CRM. Staff found the transition smooth and the software user friendly. Online booking became easier for customers, saving staff time and improving sales. The support team guided Grimsby through remote setup during lockdown, helping them adapt quickly.
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Spektrix helped Lawrence Batley Theatre improve marketing and fundraising. The team switched from SeatGeek to Spektrix for better CRM and... audience insights. They now use automated email programs and dynamic content to target members. Their goal is £10,000 in membership revenue within three years. The solution supports community engagement and data-driven decisions for the performing arts.
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Spektrix helped Opera Holland Park improve accessibility for their audiences. The team used Spektrix to let customers identify access needs... and book half-price tickets online. They updated their website with detailed access information. After reopening in 2021, 20% of seats became step-free, and online booking made access easier. Customer feedback showed the new process was intuitive and inclusive.
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Spektrix helped Saratoga Performing Arts Center boost donations by over 700%. The team switched from Theatre Manager to Spektrix for... ticketing, marketing, and fundraising. Staff saved time by automating tasks and using integrated partner solutions. Flexible box office tools increased reattendance, with 1-2% more patrons attending three or more events. Centralized patron records made donor management easier and improved member relationships.
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Spektrix helped Theatre Royal Wakefield transform its fundraising membership program. The small fundraising team used segmentation, personalisation, and automation tools... to rebuild their membership scheme. Memberships grew from 99 to 439, and income rose from £3,000 to nearly £19,000. Retention rates reached 80–90%. Members generated £144,479 in ticket sales. The team used data-driven fundraising to boost loyalty and revenue.
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Spektrix helped Worthing Theatres and Museum fix a messy CRM and poor customer experience. The team faced fragmented digital knowledge,... siloed work, and no clear database management. They switched to Spektrix, focused on customer-first decisions, and built a closer partnership. This led to better use of system features, improved teamwork, and more efficient booking for audiences.
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Spektrix helped Magic Mike Live upgrade their ticket booking and CRM software. The team switched from Ticketmaster and Enta Vivaticket... to Spektrix in 2023. They needed modern, robust theatre booking software for their West End and Las Vegas shows. Decision factors included cost, features, reputation, and integrity. The switch improved ticketing, marketing, and CRM processes, supporting better audience experiences and business growth.
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