People Data Labs: Product updates, Customer stories, and Insights | 2026 Cuspera

People Data Labs Person Enrichment API and Person Search API helped Unearth improve its Atlas tool. Unearth used PDL data to find and target influencers for public affairs campaigns. The APIs let Une...arth centralize searches and fill data gaps, especially in employment history. This led to better matches and more effective outreach for clients. Unearth engineers saved time by using PDL as a single source of truth, making it easier to build and maintain their tools.
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People Data Labs helped Risk X PDL fight workers compensation insurance fraud. Risk X PDL needed to link claimants to accurate professional data to verify claims. PDL provided professional profiles a...nd work history data, speeding up manual investigations. This made it easier to spot false claims and process real ones faster. Insurance providers saved time and resources, and policyholders got their claims resolved more quickly.
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People Data Labs helped Old Well Labs (OWL) improve how capital allocators find, monitor, and connect with investment funds. OWL needed deep, high-quality talent data to track fund managers and spot ...new fund launches. Sourcing this data at scale was hard. By using People Data Labs' Person Enrichment API and Person Search API, OWL expanded coverage to nearly 10,000 funds. The consistent, updated data supports OWL's rapid growth and helps allocators make better investment decisions.
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People Data Labs helped Madison Logic improve demand generation with high-quality B2B data. Madison Logic used the Person Enrichment API and Company Enrichment API to access clean, accurate data. Thi...s increased their data through-put by 5x. They enriched over 13 million profiles in 30 days. The APIs also improved data matching and expanded access to firmographic data on 18 million companies.
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People Data Labs helped Equiam improve their private market investing model. Equiam needed high-quality, broad, and consistent talent data to evaluate companies. They partnered with People Data Labs ...to get better talent and people data. This partnership let Equiam add new signals to their model and find better investments. The team now has a stronger competitive edge in private market investing.
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People Data Labs helped a fintech vendor in commercial lending fight fraud. The vendor struggled to verify small business applicants due to limited data. Using the Person Enrichment API and Company E...nrichment API, they enriched applicant records with B2B data. This made it easier to match applicants to their work history and screen out fraud. The solution led to faster loan approvals, better business matches, and more accurate fraud detection models.
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