Oracle DMP Overview

This is a summary of the comprehensive capabilities and benefits of Oracle DMP based on over 238 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Oracle DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Oracle DMP is right for your needs? Our Cuspera AI engine can evaluate how Oracle DMP fits your specific business needs, industry, and context. Get your personalized assessment report today.

Oracle DMP supports business activities such as:

  • Campaign Management
  • Advertisement
  • Sending & Publishing Communications
  • Segmentation And Targeting
  • Identify Target Customers

Oracle DMP can help you with many business goals, such as Improve ROI, Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships, Improve Stakeholder Relations, etc. It can help manage these activities if you use Offline Mobile Website etc. for these needs. As a solution, Oracle DMP's capabilities include Personalization, and SEM.

Oracle DMP was founded in 1977. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences...." Peer review

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Oracle DMP solved their Data Management Platform needs. Cuspera uses 238 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities peers achieved using Oracle DMP.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Campaign Management , Advertisement , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using Oracle DMP.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Campaign Management with Offline and Mobile

4.88/5 ★

Read Reviews (18)

"...Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences...."
Advertisement with Website

3.99/5 ★

Read Reviews (9)

"...Increase Campaign Effectiveness: Personalize campaigns by device for relevant retargeting and prospecting, and manage advertising dollars by target environment. ..." Data Management Platform
Sending & Publishing Communications with Website, Display Advertisement and Doubleclick

4.63/5 ★

Read Reviews (8)

"...We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site...."
PEER EXPERIENCES
Campaign Management with Offline and Mobile

4.88/5 ★

Read Reviews (18)

"...Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences...." Peer review
Advertisement with Website

3.99/5 ★

Read Reviews (9)

"...Increase Campaign Effectiveness: Personalize campaigns by device for relevant retargeting and prospecting, and manage advertising dollars by target environment. ..." Data Management Platform
Sending & Publishing Communications with Website, Display Advertisement and Doubleclick

4.63/5 ★

Read Reviews (8)

"...We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site...." Peer review by Internal Consultant

17+ more Business Use Cases

Our AI advisor, Wyz, harnessed 238 insights from peers and experts to help you assess how these Oracle DMP use cases fit your Data Management Platform needs.

Based on peer insights

Cuspera recommends Oracle DMP for

Use Cases Campaign Management , Advertisement , Sending & Publishing Communications
Medium Offline, Mobile, Website
Features Personalization, SEM
Business Priorities Improve ROI, Acquire Customers, Increase Sales & Revenue
Industries Marketing And Advertising, Construction, Internet

Popular Business Setting

for Oracle DMP

Top Industries

  • Marketing and Advertising
  • Construction
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Peers used Oracle DMP to Improve ROI and Acquire customers

Peer and Expert Opinion on Features

for Oracle DMP

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.87/5 ★

Read Reviews (18)
SEM

0.54/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.87/5 ★

Read Reviews (18)
SEM

0.54/5 ★

Read Reviews (5)

IT and Other Capabilities

for Oracle DMP

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.46/5 ★

Read Reviews (5)
Data Import

2.25/5 ★

Read Reviews (11)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.46/5 ★

Read Reviews (5)
Data Import

2.25/5 ★

Read Reviews (11)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

3.88/5 ★

Read Reviews (2)
24/7 Support

3.04/5 ★

Read Reviews (32)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

3.88/5 ★

Read Reviews (2)
24/7 Support

3.04/5 ★

Read Reviews (32)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)

Software Failure Risk Guidance

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for Oracle DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle DMP

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO