Oracle DMP Overview

Oracle DMP is a cloud-based platform that enables personalized marketing campaigns with actionable audience data. It unifies data across devices to drive engagement and optimize campaign success.

Use Cases

Customers recommend Campaign Management, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Oracle DMP.

Other use cases:

  • Segmentation And Targeting
  • Identify Target Customers
  • Personalized Marketing
  • Account Management
  • Channel Marketing
  • Engagement Management
  • Content Management
See all use cases See less use cases

Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Oracle DMP.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Scale Best Practices
See all business priorities See less business priorities

Oracle DMP Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle DMP works with different mediums / channels such as Offline. Mobile. Website etc.

Oracle DMP's features include Personalization, and SEM. and Oracle DMP support capabilities include Phone Support, 24/7 Support, AI Powered, etc. also Oracle DMP analytics capabilities include Analytics, and Custom Reports.

Reviews

"For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer ...at the right time using the right channel." - Nazlı Y

Peer review evidence (same sources as the product rating summary)

"...It makes it very easy to find the correct, and interested, audience to target and its integration with Oracle Eloqua makes it easy to set up multiple automated campaigns for various market segments and products, and monitor your effectiveness...." Peer review by Jack Hui, Marketing Manager, Go Big L.A.
"...We solved the business problems of serving our national and local advertisers with behavioral targeting...." Peer review by Administrator
"...We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site...." Peer review by Internal Consultant

Oracle DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle DMP

Top Industries

  • Marketing and Advertising
  • Construction
  • Internet

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Oracle DMP is popular in Marketing And Advertising, Construction, and Internet and is widely used by Large Enterprise, Mid Market, and Small Business.

Oracle DMP Customer wins, Customer success stories, Case studies

How efficiently Does Oracle DMP manage your Campaign Management?

What Are the key features of Oracle DMP for Sending & Publishing Communications?

How can Oracle DMP optimize your Segmentation And Targeting Workflow?

How efficiently Does Oracle DMP manage your Identify Target Customers?

11 buyers and buying teams have used Cuspera to assess how well Oracle DMP solved their Data Management Platform needs. Cuspera uses 238 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.

CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

Doğuş Marketing Services, Inc.
For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y
CUSTOMERS TESTIMONIALS
Oracle DMP testimonial

Nazlı Y

Product Lead

Doğuş Marketing Services, Inc.
For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y
 

U.S. Department of Defense - Defense - Very Large

Oracle Secures $7 Billion Pentagon IT Modernization Agreement

Washington, D.C., USA

Oracle has secured a $7 billion, 10-year enterprise software agreement with the U.S. Department of Defense to modernize its IT infrastructure. The contract consolidates Oracle's software licenses and... support across the Pentagon, aiming to enhance interoperability, reduce cybersecurity risks, and streamline software procurement. The deal includes Oracle's cloud-based SaaS applications and AI technology, supporting mission-critical scenarios.

Read on →
 

U.S. Department of War - Defense - Very Large

Pentagon Consolidates Oracle Software Into One $6.99B, 10-Year Contract

Arlington, USA

The U.S. Department of War awarded Oracle a $6.99 billion, 10-year contract to consolidate its on-premises software across all military branches and intelligence agencies. This sole-source contract i...s expected to save $441 million and locks out competitors for a decade, providing Oracle with a stable revenue base amid its financial challenges.

Read on →
 

U.S. Department of War - Defense - Very Large

Oracle wins $7 billion Pentagon software contract

Washington D.C., USA

Oracle secured a 10-year contract worth up to $6.99 billion from the U.S. Department of War to consolidate Oracle software licenses across military branches. The deal, part of the Enterprise Software... Initiative, includes on-premises licenses, maintenance, consulting, and SaaS offerings. It aims to streamline procurement and enhance cloud and AI capabilities, generating significant taxpayer savings.

Read on →
 

Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90% of orders, saving 20,000 hours yearly. Integration with tr...ansportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

Read more →
 

Twelve Labs - Information Technology And Services - Small

San Francisco, USA

Twelve Labs used Oracle Cloud Infrastructure to train advanced AI video models. The company needed powerful computing to process hours of video data. OCI provided high-performance GPU nodes and fast ...networking. This led to 5X to 10X training efficiency gains. Twelve Labs went to market faster than planned. Their models help users search large video datasets for specific moments.

Read more →
 

Nomura Research Institute (NRI) - Professional Services - Large

Tokyo, Japan

Oracle Alloy helped Nomura Research Institute (NRI) expand its cloud business and sovereign AI offerings. NRI used Oracle Alloy to meet strict financial governance and data sovereignty needs for its ...customers. The solution enabled NRI to offer over 100 Oracle Cloud Infrastructure services and financial applications. NRI improved customer satisfaction by deploying NVIDIA Hopper GPUs in a dedicated cloud. The platform supports AI initiatives and regulatory compliance for Japan’s financial sector.

Read more →

DMP - Oracle BlueKai : What is a Data Management Platform?

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Peers used Oracle DMP for campaign management and advertisement

Oracle DMP Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.72/5 ★

Read Reviews (19)
Custom Reports

3.15/5 ★

Read Reviews (25)

Oracle DMP Integrations

Oracle DMP integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.46/5 ★

Read Reviews (5)
Data Import

2.25/5 ★

Read Reviews (11)

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Datadog

4.36 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

idev CMS

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Oracle DMP

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle DMP

Oracle Corporation News

Partnership

Oracle and AWS Deepen Strategic Collaboration as Enterprise Adoption of Oracle AI Database@AWS Accelerates

Oracle and AWS have expanded their strategic collaboration to enhance the Oracle AI Database@AWS, now available in 22 AWS Regions. This partnership accelerates customer migration and adoption, offering new capabilities like Oracle Exadata Database Service on Exascale Infrastructure. Enterprises such as CJ Olive Young and Kobalt Music Group are leveraging the service for critical workloads, benefiting from integrated AWS analytics and AI services.

Read more →
Partnership

Quantinuum and Oracle Partner to Accelerate Hybrid Quantum Compute Adoption on Oracle Cloud Infrastructure

Oracle and Quantinuum have formed a strategic partnership to integrate Quantinuum's Helios quantum computer into Oracle Cloud Infrastructure (OCI). This collaboration aims to advance hybrid quantum-AI computing for enterprise, academic, and research applications. The partnership will enable OCI customers to access Helios for complex workloads, enhancing computing efficiency and energy use.

Read more →
Product

Oracle Health’s AI-Powered Patient Portal Now Generally Available

Oracle Health has launched its AI-powered Patient Portal, now generally available in the U.S., integrating with Oracle Health EHR. The portal offers patients easy access to medical records, plain-language explanations of health data, and self-service tools for managing care, enhancing patient engagement and reducing administrative burdens on healthcare providers.

Read more →
Product

Oracle APEX AI Application Generator: Bringing AI to Enterprise App ...

Oracle has launched the APEX AI Application Generator, now available in OCI on Autonomous AI Database Serverless as part of Oracle APEX 26.1. This tool uses APEXlang, a new Application Definition Language, to enable AI-driven enterprise application development. It focuses on generating application definitions rather than implementation code, enhancing security and maintainability.

Read more →

Oracle Corporation Profile

Company Name

Oracle Corporation

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

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Financials

IPO