Oracle DMP Overview
Oracle DMP is a cloud-based platform that enables personalized marketing campaigns with actionable audience data. It unifies data across devices to drive engagement and optimize campaign success.
Use Cases
Customers recommend Campaign Management, Advertisement, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Oracle DMP.
Business Priorities
Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Oracle DMP.
Oracle DMP Use-Cases and Business Priorities: Customer Satisfaction Data
Oracle DMP works with different mediums / channels such as Offline. Mobile. Website etc.
Oracle DMP's features include Personalization, and SEM. and Oracle DMP support capabilities include Phone Support, 24/7 Support, AI Powered, etc. also Oracle DMP analytics capabilities include Analytics, and Custom Reports.
Reviews
"For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer ...at the right time using the right channel." - Nazlı Y
Oracle DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Oracle DMP
Top Industries
- Marketing and Advertising
- Construction
- Internet
Popular in
- Large Enterprise
- Mid Market
- Small Business
Oracle DMP is popular in Marketing And Advertising, Construction, and Internet and is widely used by Large Enterprise, Mid Market, and Small Business.
Comprehensive Insights on Oracle DMP Use Cases
How does Oracle DMP facilitate Campaign Management?
What benefits does Oracle DMP offer for Advertisement?
Why is Oracle DMP the best choice for Sending & Publishing Communications?
How does Oracle DMP address your Segmentation And Targeting Challenges?
What Are the key features of Oracle DMP for Identify Target Customers?
11 buyers and buying teams have used Cuspera to assess how well Oracle DMP solved their Data Management Platform needs. Cuspera uses 238 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Nazlı Y Product Lead Doğuş Marketing Services, Inc. |
For our data management platform, we selected Oracle Marketing Cloud over several competitors due to its comprehensive functionality and integration capabilities, which ensure that we and our group and non-group clients can reach the right customer at the right time using the right channel. Testimonial By Nazlı Y |
Video
DMP - Oracle BlueKai : What is a Data Management Platform?
Peers used Oracle DMP for campaign management and advertisement
Oracle DMP Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (19) |
| Custom Reports | Read Reviews (25) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (19) |
| Custom Reports | Read Reviews (25) |
Oracle DMP Integrations
Oracle DMP integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Oracle DMP
Overall Risk Meter
Top Failure Risks for Oracle DMP
Oracle Corporation News
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Oracle and Google Cloud have expanded their partnership to integrate Google's Gemini AI models into Oracle Cloud Infrastructure (OCI) Generative AI service. This collaboration allows Oracle customers to utilize advanced AI capabilities for various enterprise applications, including finance, HR, and marketing, enhancing workflow automation and AI agent deployment.
Oracle Deploys OpenAI GPT-5 Across Database and Cloud Applications Portfolio
Oracle has integrated OpenAI's GPT-5 across its database and cloud applications, including Oracle Fusion Cloud Applications and Oracle NetSuite. This deployment allows customers to leverage advanced AI capabilities for enhanced coding, reasoning, and business insights. The integration aims to improve productivity and decision-making through sophisticated AI-driven processes.
Celent Recognizes Oracle for Excellence in Digital Banking Platforms
Oracle Financial Services has been recognized by Celent as a leader in digital banking platforms, earning the Luminary designation in corporate digital banking and multiple XCelent Awards for retail and SMB banking. This recognition highlights Oracle's innovation in scalable, secure digital banking solutions across various regions, reinforcing its leadership in the financial services industry.
Lighthouse Now Available on Oracle Cloud Marketplace
Lighthouse's platform suite is now available on Oracle Cloud Marketplace, integrating with Oracle's OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). This integration allows hoteliers to access real-time data and insights, enhancing revenue management. The deployment on Oracle Cloud Infrastructure (OCI) offers streamlined data flow and operational efficiency for hotels globally.
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