Oracle DMP Overview
This is a summary of the comprehensive capabilities and benefits of Oracle DMP based on over 238 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Oracle DMP, belong to a category of solutions that help Data Management Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Oracle DMP is right for your needs? Our Cuspera AI engine can evaluate how Oracle DMP fits your specific business needs, industry, and context. Get your personalized assessment report today.
Oracle DMP supports business activities such as:
- Campaign Management
- Advertisement
- Sending & Publishing Communications
- Segmentation And Targeting
- Identify Target Customers
Oracle DMP can help you with many business goals, such as Improve ROI, Acquire Customers, Increase Sales & Revenue, Enhance Customer Relationships, Improve Stakeholder Relations, etc. It can help manage these activities if you use Offline Mobile Website etc. for these needs. As a solution, Oracle DMP's capabilities include Personalization, and SEM.
Oracle DMP was founded in 1977. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"...Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences...." Peer review
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Oracle DMP solved their Data Management Platform needs. Cuspera uses 238 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Data Management Platform needs.
Business Priorities
Improve ROI and Acquire Customers are the most popular business priorities peers achieved using Oracle DMP.
Use Cases
Peers recommend Campaign Management , Advertisement , Sending & Publishing Communications , as the business use cases that they have been most satisfied while using Oracle DMP.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Campaign Management with Offline and Mobile |
4.88/5 ★ |
"...Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences...." Peer review |
Advertisement with Website |
3.99/5 ★ |
"...Increase Campaign Effectiveness: Personalize campaigns by device for relevant retargeting and prospecting, and manage advertising dollars by target environment. ..." Data Management Platform |
Sending & Publishing Communications with Website, Display Advertisement and Doubleclick |
4.63/5 ★ |
"...We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site...." Peer review by Internal Consultant |
PEER EXPERIENCES | |
---|---|
Campaign Management with Offline and Mobile |
4.88/5 ★ |
"...Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences...." Peer review |
|
Advertisement with Website |
3.99/5 ★ |
"...Increase Campaign Effectiveness: Personalize campaigns by device for relevant retargeting and prospecting, and manage advertising dollars by target environment. ..." Data Management Platform |
|
Sending & Publishing Communications with Website, Display Advertisement and Doubleclick |
4.63/5 ★ |
"...We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site...." Peer review by Internal Consultant |
17+ more Business Use Cases
Our AI advisor, Wyz, harnessed 238 insights from peers and experts to help you assess how these Oracle DMP use cases fit your Data Management Platform needs.
Popular Business Setting
for Oracle DMP
Top Industries
- Marketing and Advertising
- Construction
- Internet
Popular in
- Large Enterprise
- Mid Market
- Small Business
Peer and Expert Opinion on Features
for Oracle DMP
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (18) |
SEM | Read Reviews (5) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (18) |
SEM | Read Reviews (5) |
IT and Other Capabilities
for Oracle DMP
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (5) |
Data Import | Read Reviews (11) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (5) |
Data Import | Read Reviews (11) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Phone Support | Read Reviews (2) |
24/7 Support | Read Reviews (32) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Phone Support | Read Reviews (2) |
24/7 Support | Read Reviews (32) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
Analytics | Read Reviews (19) |
Custom Reports | Read Reviews (25) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
Analytics | Read Reviews (19) |
Custom Reports | Read Reviews (25) |
Software Failure Risk Guidance
?for Oracle DMP
Overall Risk Meter
Top Failure Risks for Oracle DMP
Vendor Profile Details
HQ Location
500 Oracle Parkway Redwood Shores, CA 94065
Employees
10001+
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Financials
IPO