Retail Case Studies and Success Stories with Obviyo (formerly HiConversion)

CASE STUDY Lawn Mower Tire Store

Lawn Mower Tire Store wanted to increase their Revenue Per Visitor (RPV), especially for mobile sales. They worked with Redstage, an agency partner, to optimize their mobile site. Redstage identified... that the checkout button was not easily visible, so they implemented a 'Sticky Cart Header' to make it more prominent. This change led to a 24.9% increase in RPV on desktop and a 7% increase on mobile. The store plans to roll out these changes site-wide.

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CASE STUDY One Way Furniture

One Way Furniture improved their shopping cart experience. They used HiConversion's adaptive optimization strategy. This led to an 18.19% increase in conversion rates. The program lasted 30 days. Top... page combinations outperformed the baseline by up to 45.07%. The company explored 192 page variations.

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CASE STUDY Scrubs & Beyond

Obviyo's experience optimization platform helped Scrubs & Beyond improve their desktop cart page revenue per visit by 26.1%. The team used Obviyo's adaptive multivariate testing to run multiple exper...iments at once, reducing risk and speeding up results. They tested changes like always-visible cart totals and simplified headers. The best combination of changes increased revenue per visit by 21.6%. Obviyo's platform let Scrubs & Beyond innovate and improve the online shopping experience for healthcare apparel customers.

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CASE STUDY Lawnmower Tire Store

Lawnmower Tire Store increased revenue per visitor by 25%. They made the checkout button more visible. This change led to a 24.9% RPV lift on desktop. Mobile saw a 7% RPV lift. The store plans to exp...and these changes site-wide.

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Apparel & Fashion Case Studies and Success Stories with Obviyo (formerly HiConversion)

CASE STUDY Scrubs and Beyond

Scrubs and Beyond improved their online store with HiConversion. They increased conversion rates by 3.2% on desktop and 5.8% on mobile. They reduced cart abandonment by 16.3% on desktop and 14.95% on... mobile. They also improved cart rates by 14.72% on desktop and 6.77% on mobile.

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CASE STUDY Puma

Obviyo Optimize helped Puma improve their checkout process. Puma used Obviyo’s adaptive optimization algorithms to test many changes at once. The main goal was to increase revenue per visitor (RPV) o...n their e-commerce site. The campaign led to a 21.66% lift in RPV. Puma could experiment quickly and safely, learning what worked best for their customers.

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CASE STUDY UGG Australia

Deckers optimized UGG's eCommerce site. They improved the sales funnel. They tested different page elements. They achieved a 14.73% lift in conversions. A small change in the checkout button helped a... lot.

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Consumer Goods Case Studies and Success Stories with Obviyo (formerly HiConversion)

CASE STUDY Kiehl's

Kiehl's is a cosmetics brand that partnered with HiConversion to improve customer experiences. They segmented their audience and targeted shoppers with personalized banners. This strategy led to an 1...1.59% increase in revenue per visitor. Kiehl's used dynamic optimization to run multiple campaigns, enhancing their understanding of customer decision-making.

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CASE STUDY Crest

Obviyo's growth marketing platform helped Crest close its mobile revenue gap. Crest faced a 69% lower revenue per visit on mobile compared to desktop. The team used Obviyo to run many A/B tests on mo...bile product detail pages. They tested changes to individual page components. In 28 days, Crest increased its mobile shopping conversion rate by 11.69%. The platform let Crest experiment safely and improve the mobile buying experience.

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CASE STUDY Tuccini

Tuccini improved their checkout process. They tested different elements like free shipping and recommendations. They saw a 19.72% revenue lift. HiConversion helped them with insights for future impro...vements.

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CASE STUDY Deckers

Deckers wanted to optimize their UGG eCommerce site for better revenue while maintaining brand image. They focused on key sales funnel steps like product pages and checkout. Changes included making t...he checkout button more visible. The optimization led to a 14.73% lift in performance. Insights showed small changes, like the checkout button, significantly boosted conversions.

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CASE STUDY Kiehl's

Obviyo Optimize helped Kiehl's personalize the online buying journey. Kiehl's segmented visitors into groups and targeted each with offers based on interests and behavior. The solution used banners a...nd real-time personalization algorithms to shape shopping experiences. This approach led to an 11.59% increase in revenue per visit. Kiehl's gained a better understanding of customer decision paths and improved outcomes.

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CASE STUDY Timex

Obviyo's growth marketing platform helped Timex optimize their eCommerce experience. Timex used adaptive experience optimization to run A/B tests during the holiday season. This approach led to a 20....4% increase in net revenue during peak holiday shopping. The platform allowed Timex to experiment with page elements like product recommendations and user content. Timex gained a competitive advantage by continually learning from customer behavior.

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Other Industry Case Studies and Success Stories with Obviyo (formerly HiConversion)

CASE STUDY TULA Skincare

TULA Skincare used HiConversion to improve their online store. They increased revenue by 26.84% by redesigning their product listing page. They also increased mobile engagement by 4.39% and desktop e...ngagement by 38.14% by swapping page sections. A bigger hero image on the home page increased desktop engagement by 22.54%. Optimizing the checkout experience increased mobile conversion rate by 3.43% and desktop by 11.30%.

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