Retail Case Studies and Customer Success Stories with Obviyo (formerly HiConversion)
Scrubs and Beyond
- Retail
Scrubs and Beyond wanted to improve their online store to stay competitive. They used HiConversion to analyze their site and found that simplifying the checkout process increased conversion rates by ...3.2% on desktop and 5.8% on mobile. They also reduced clutter on product pages, improving cart rates by 14.72% on desktop and 6.77% on mobile. Finally, adding incentives decreased cart abandonment rates by 16.3% on desktop and 14.95% on mobile. These changes helped them provide a better shopping experience.
Lawn Mower Tire Store wanted to increase their Revenue Per Visitor (RPV), especially for mobile sales. They worked with Redstage, an agency partner, to optimize their mobile site. Redstage identified... that the checkout button was not easily visible, so they implemented a 'Sticky Cart Header' to make it more prominent. This change led to a 24.9% increase in RPV on desktop and a 7% increase on mobile. The store plans to roll out these changes site-wide.
One Way Furniture, a leading online furniture store, faced high shopping cart abandonment rates. They needed a solution to improve conversions. They used HiConversion's adaptive optimization strategy... to test various page elements. In 30 days, they achieved an 18.19% increase in conversion rates. The top page combinations outperformed the baseline by up to 45.07%. The process was risk-free and required no IT involvement.
Kiehl's, a cosmetics brand retailer, wanted to align shoppers with skincare routines and product collections. They partnered with HiConversion to run a personalization campaign. This campaign allowed... visitors to shape their shopping experiences with offers and incentives. By segmenting their audience and targeting them with personalized banners, Kiehl's improved customer engagement. The result was an 11.59% increase in revenue per visitor.
Tuccini wanted to improve their checkout conversions. They needed advanced technology to optimize their eCommerce program. They tested variables like free shipping, upsell recommendations, and anonym...ous checkout. The goal was to reduce bounces and increase revenue. They achieved a 19.72% revenue lift with actionable insights from HiConversion.
Obviyo's experience optimization platform helped Scrubs & Beyond improve their desktop cart page revenue per visit by 26.1%. The team used Obviyo's adaptive multivariate testing to run multiple exper...iments at once, reducing risk and speeding up results. They tested changes like always-visible cart totals and simplified headers. The best combination of changes increased revenue per visit by 21.6%. Obviyo's platform let Scrubs & Beyond innovate and improve the online shopping experience for healthcare apparel customers.
Consumer Goods Case Studies and Customer Success Stories with Obviyo (formerly HiConversion)
Deckers
- Consumer Goods
Deckers wanted to optimize their UGG eCommerce site for better revenue while maintaining brand image. They focused on key sales funnel steps like product pages and checkout. Changes included making t...he checkout button more visible. The optimization led to a 14.73% lift in performance. Insights showed small changes, like the checkout button, significantly boosted conversions.
TULA Skincare wanted to improve their online store to retain customers in the competitive skincare market. They partnered with HiConversion to optimize their conversion rate. TULA tested various elem...ents on their Product Listing Page, such as SEO container, payment methods, and call-to-action buttons. These changes led to a 26.84% increase in revenue per visitor. They also improved engagement on their Popular Products Page by 4.39% and increased desktop engagement by 38.14% by swapping page sections.
Obviyo's growth marketing platform helped Crest close its mobile revenue gap. Crest faced a 69% lower revenue per visit on mobile compared to desktop. The team used Obviyo to run many A/B tests on mo...bile product detail pages. They tested changes to individual page components. In 28 days, Crest increased its mobile shopping conversion rate by 11.69%. The platform let Crest experiment safely and improve the mobile buying experience.
Obviyo Optimize helped Kiehl's personalize the online buying journey. Kiehl's segmented visitors into groups and targeted each with offers based on interests and behavior. The solution used banners a...nd real-time personalization algorithms to shape shopping experiences. This approach led to an 11.59% increase in revenue per visit. Kiehl's gained a better understanding of customer decision paths and improved outcomes.
Obviyo's growth marketing platform helped Timex optimize their eCommerce experience. Timex used adaptive experience optimization to run A/B tests during the holiday season. This approach led to a 20....4% increase in net revenue during peak holiday shopping. The platform allowed Timex to experiment with page elements like product recommendations and user content. Timex gained a competitive advantage by continually learning from customer behavior.
Apparel & Fashion Case Studies and Customer Success Stories with Obviyo (formerly HiConversion)
Puma
- Apparel & Fashion
Obviyo Optimize helped Puma improve their checkout process. Puma used Obviyo’s adaptive optimization algorithms to test many changes at once. The main goal was to increase revenue per visitor (RPV) o...n their e-commerce site. The campaign led to a 21.66% lift in RPV. Puma could experiment quickly and safely, learning what worked best for their customers.
