Obviyo (formerly HiConversion): Use-Cases, Insights and Reviews | 2025 Cuspera

Scrubs and Beyond wanted to improve their online store to stay competitive. They used HiConversion to analyze their site and found that simplifying the checkout process increased conversion rates by ...3.2% on desktop and 5.8% on mobile. They also reduced clutter on product pages, improving cart rates by 14.72% on desktop and 6.77% on mobile. Finally, adding incentives decreased cart abandonment rates by 16.3% on desktop and 14.95% on mobile. These changes helped them provide a better shopping experience.
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Lawn Mower Tire Store wanted to increase their Revenue Per Visitor (RPV), especially for mobile sales. They worked with Redstage, an agency partner, to optimize their mobile site. Redstage identified... that the checkout button was not easily visible, so they implemented a 'Sticky Cart Header' to make it more prominent. This change led to a 24.9% increase in RPV on desktop and a 7% increase on mobile. The store plans to roll out these changes site-wide.
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Deckers wanted to optimize their UGG eCommerce site for better revenue while maintaining brand image. They focused on key sales funnel steps like product pages and checkout. Changes included making t...he checkout button more visible. The optimization led to a 14.73% lift in performance. Insights showed small changes, like the checkout button, significantly boosted conversions.
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One Way Furniture, a leading online furniture store, faced high shopping cart abandonment rates. They needed a solution to improve conversions. They used HiConversion's adaptive optimization strategy... to test various page elements. In 30 days, they achieved an 18.19% increase in conversion rates. The top page combinations outperformed the baseline by up to 45.07%. The process was risk-free and required no IT involvement.
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Kiehl's, a cosmetics brand retailer, wanted to align shoppers with skincare routines and product collections. They partnered with HiConversion to run a personalization campaign. This campaign allowed... visitors to shape their shopping experiences with offers and incentives. By segmenting their audience and targeting them with personalized banners, Kiehl's improved customer engagement. The result was an 11.59% increase in revenue per visitor.
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Tuccini wanted to improve their checkout conversions. They needed advanced technology to optimize their eCommerce program. They tested variables like free shipping, upsell recommendations, and anonym...ous checkout. The goal was to reduce bounces and increase revenue. They achieved a 19.72% revenue lift with actionable insights from HiConversion.
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