Obviyo (formerly HiConversion) Overview

Obviyo addresses the challenge of boosting e-commerce revenue with its AI-powered suite of applications. Tailored for product-led growth, it transforms e-commerce operations by leveraging advanced product hyper-metrics to identify buying signals from individual shoppers. This capability empowers over 1,200 Shopify brands to convert insights into actionable strategies, enhancing market positioning and driving ROI. Obviyo's solution is distinguished by its ease of use and integration, offering a comprehensive toolset that supports merchants in maximizing their product potential. With a proven track record of customer success, Obviyo stands out as a strategic partner in e-commerce growth.

Use Cases

Customers recommend Lead Analytics, Collaboration, Merchandising, as the business use cases that they have been most satisfied with while using Obviyo (formerly HiConversion).

Other use cases:

  • Segmentation And Targeting
  • Social Media Analytics
  • Competitive Intelligence
  • Groups Management
  • Engaging And Following Up
  • Content Management
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Business Priorities

Increase Sales & Revenue and Improve Consistency are the most popular business priorities that customers and associates have achieved using Obviyo (formerly HiConversion).

Other priorities:

  • Improve ROI
  • Scale Best Practices
  • Acquire Customers
See all business priorities See less business priorities

Obviyo (formerly HiConversion) Use-Cases and Business Priorities: Customer Satisfaction Data

Obviyo (formerly HiConversion) works with different mediums / channels such as Mobile.

Obviyo (formerly HiConversion)'s features include Personalization. and Obviyo (formerly HiConversion) support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Obviyo (formerly HiConversion) analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Partnering with HiConversion enabled Kiehl s to combine visitor segmentation and onsite behavior to experiment with a broad spectrum of customer consideration paths...." Peer review by Sean Reynolds, AVP, Ecommerce & Digital Marketing, Kiehl’s

Peer review evidence (same sources as the product rating summary)

"Obviyo's experience optimization platform helped Scrubs & Beyond improve their desktop cart page revenue per visit by 26.1%. The team used Obviyo's adaptive multivariate testing to run multiple experiments at once, reducing risk and speeding up results. They tested changes like always-visible cart totals and simplified headers. The best combination of changes increased revenue per visit by 21.6%. Obviyo's platform let Scrubs & Beyond innovate and improve the online shopping experience for healthcare apparel customers." https://obviyo.com/scrubs-beyond-case-study/
"...About the Mobile eCommerce Optimization Initiative The Mobile eCommerce Optimization Initiative is a collaboration between Magento, PayPal, and HiConversion...." Razoyo and PayPal Mobile Ecommerce Initiative
"...Leverage a broad range of behavior and visitor segmentation features to trigger marketing and merchandising content...." AI-powered eCommerce Intelligence Platform

Obviyo (formerly HiConversion), belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

eCommerce Intelligence integrates web analytics, A/B testing, personalization, and AI to enhance visitor session value. Leading brands leverage this synergy to excel at CRO and drive growth.

Popular Business Setting

for Obviyo (formerly HiConversion)

Top Industries

  • Retail

Popular in

Obviyo (formerly HiConversion) is popular in Retail, and is widely used by

Obviyo (formerly HiConversion) Customer wins, Customer success stories, Case studies

How does Obviyo (formerly HiConversion) address your Collaboration Challenges?

What benefits does Obviyo (formerly HiConversion) offer for Merchandising?

11 buyers and buying teams have used Cuspera to assess how well Obviyo (formerly HiConversion) solved their E-Commerce Software needs. Cuspera uses 132 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

 

Scrubs & Beyond - Retail - Large

St. Louis, USA

Obviyo’s platform helped Scrubs & Beyond boost desktop cart page revenue per visit by 26.1%. The team used multivariate optimization to test multiple site changes at once. This approach reduced risk ...and sped up results compared to traditional A/B testing. Key changes included always-visible cart totals and a simplified checkout header. The solution let Scrubs & Beyond experiment freely and improve the online shopping experience for healthcare professionals.

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Timex - Consumer Goods - Large

Middlebury, USA

Obviyo’s growth marketing platform helped Timex achieve a 20.4% revenue lift during the holiday season. Timex used adaptive experience optimization to run live A/B tests on their eCommerce site. They... moved product recommendations, highlighted user content, and changed the mini cart layout. These changes worked best during peak shopping times. Timex now continually optimizes their online store to boost conversion rates and revenue per visit.

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Puma - Apparel & Fashion - Large

Herzogenaurach, Germany

Obviyo helped Puma increase checkout revenue by 21.66% using real-time customer experience optimization. Puma used adaptive algorithms to test many changes in their checkout funnel at once. The campa...ign included updates to navigation, cart size, trust badges, coupons, and layout. Obviyo's platform let Puma experiment without risk and quickly find what worked best. Puma learned more about their customers and improved revenue per visitor.

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Kiehl's - Retail - Large

New York, USA

Obviyo helped Kiehl's boost revenue per visit by 11.59%. Kiehl's used visitor segmentation and site personalization to target shoppers with banners based on their interests and behavior. The campaign... split visitors into groups, using both profile data and search keywords. Offers were shown and adapted in real time, shaping each customer's journey. This approach let Kiehl's find the best offers for each segment and increase sales.

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Crest - Consumer Goods - Very Large

Cincinnati, USA

Obviyo’s growth marketing platform helped Crest close a -69% mobile revenue gap. Crest used Obviyo to run A/B tests on mobile product detail pages. The team experimented with individual page componen...ts instead of full redesigns. Adaptive algorithms sent more traffic to winning designs. In 28 days, Crest increased mobile shopping conversion rates by 11.69%.

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Puma - Apparel & Fashion

Obviyo Optimize helped Puma improve their checkout process. Puma used Obviyo’s adaptive optimization algorithms to test many changes at once. The main goal was to increase revenue per visitor (RPV) o...n their e-commerce site. The campaign led to a 21.66% lift in RPV. Puma could experiment quickly and safely, learning what worked best for their customers.

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lightning

Peers used Obviyo (formerly HiConversion) for lead analytics and collaboration

Obviyo (formerly HiConversion) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (8)
Analytics

4.62/5 ★

Read Reviews (32)
Custom Reports

4.54/5 ★

Read Reviews (25)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5 ★

Read Reviews (8)
Analytics

4.62/5 ★

Read Reviews (32)
Custom Reports

4.54/5 ★

Read Reviews (25)

Software Failure Risk Guidance

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for Obviyo (formerly HiConversion)

Top Failure Risks for Obviyo (formerly HiConversion)

Obviyo, Inc. Profile

Company Name

Obviyo, Inc.

Company Website

https://obviyo.com/

HQ Location

5901 Broken Sound Pkwy NW, #100, Boca Raton, FL 33487, US

Employees

11-50

Social

Linkedin Twitter

Financials

SERIES B