Obviyo (formerly HiConversion): Use-Cases, Insights and Reviews | 2026 Cuspera

Obviyo's growth marketing platform helped Timex optimize their eCommerce experience. Timex used adaptive experience optimization to run A/B tests during the holiday season. This approach led to a 20....4% increase in net revenue during peak holiday shopping. The platform allowed Timex to experiment with page elements like product recommendations and user content. Timex gained a competitive advantage by continually learning from customer behavior.
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Obviyo's experience optimization platform helped Scrubs & Beyond improve their desktop cart page revenue per visit by 26.1%. The team used Obviyo's adaptive multivariate testing to run multiple exper...iments at once, reducing risk and speeding up results. They tested changes like always-visible cart totals and simplified headers. The best combination of changes increased revenue per visit by 21.6%. Obviyo's platform let Scrubs & Beyond innovate and improve the online shopping experience for healthcare apparel customers.
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Scrubs and Beyond wanted to improve their online store to stay competitive. They used HiConversion to analyze their site and found that simplifying the checkout process increased conversion rates by ...3.2% on desktop and 5.8% on mobile. They also reduced clutter on product pages, improving cart rates by 14.72% on desktop and 6.77% on mobile. Finally, adding incentives decreased cart abandonment rates by 16.3% on desktop and 14.95% on mobile. These changes helped them provide a better shopping experience.
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Deckers wanted to optimize their UGG eCommerce site for better revenue while maintaining brand image. They focused on key sales funnel steps like product pages and checkout. Changes included making t...he checkout button more visible. The optimization led to a 14.73% lift in performance. Insights showed small changes, like the checkout button, significantly boosted conversions.
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One Way Furniture, a leading online furniture store, faced high shopping cart abandonment rates. They needed a solution to improve conversions. They used HiConversion's adaptive optimization strategy... to test various page elements. In 30 days, they achieved an 18.19% increase in conversion rates. The top page combinations outperformed the baseline by up to 45.07%. The process was risk-free and required no IT involvement.
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Kiehl's, a cosmetics brand retailer, wanted to align shoppers with skincare routines and product collections. They partnered with HiConversion to run a personalization campaign. This campaign allowed... visitors to shape their shopping experiences with offers and incentives. By segmenting their audience and targeting them with personalized banners, Kiehl's improved customer engagement. The result was an 11.59% increase in revenue per visitor.
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