Nielsen Marketing Cloud Overview

Nielsen Marketing Cloud streamlines marketing by profiling and activating audiences with enriched data. Digital platforms benefit from its comprehensive data sets.

Use Cases

Customers recommend Media Planning, Content Management, Advertisement, as the business use cases that they have been most satisfied with while using Nielsen Marketing Cloud.

Other use cases:

  • Social Media Analytics
  • Market Research
  • Segmentation And Targeting
  • Campaign Management
  • Contract Management
  • Identify Target Customers
  • Category Management
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Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Nielsen Marketing Cloud.

Other priorities:

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Nielsen Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen Marketing Cloud works with different mediums / channels such as E-Mail. and Social Media.

Reviews

"...Able to get the analytics/reporting that was required. ...." Peer review by Junde W., Analyst, Marketing and Advertising

Nielsen Marketing Cloud, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Nielsen Marketing Cloud

Top Industries

  • Marketing and Advertising
  • Internet
  • Food & Beverages

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Nielsen Marketing Cloud is popular in Marketing And Advertising, Internet, and Food & Beverages and is widely used by Large Enterprise, Mid Market, and Enterprise.

Comprehensive Insights on Nielsen Marketing Cloud Use Cases

How does Nielsen Marketing Cloud facilitate Media Planning?

Case Studies

Entertainment

CASE STUDY TikTok

Nielsen’s Marketing Mix Modeling solution helped TikTok measure the impact of its advertising in Southeast Asia. TikTok wanted to see how ads affected sales, purchase intent, and brand awareness. Nie...lsen analyzed 10 CPG brands in Indonesia and Thailand. TikTok ads delivered a $1.7 short-term return for every dollar spent and a total ROAS of $2.3. Combining TikTok and TV ads led to 9.4% more sales. In-Feed ads and high-impact formats like Branded Effect showed strong results.

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Sports

CASE STUDY World Athletics

Nielsen’s Event Impact Assessment (EIA) Framework helped World Athletics measure the value of hosting the 2022 and 2023 World Athletics Championships. The challenge was to justify investments and sho...w benefits beyond economic impact. Nielsen’s solution measured five pillars: attendance, economic, media, social, and environmental. In Budapest 2023, attendance rose to 404,000, up from 150,000 in Oregon. Environmental efforts saved 1,700 tonnes of CO2, worth $240,000. 77% of spectators felt inspired to participate in track and field, up from 41%. The total event impact reached $408 million.

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Entertainment

CASE STUDY Spotify

Nielsen Emerging Custom helped Spotify understand Brazilian podcast listeners. Spotify wanted deep insights to improve its podcast content and advertising in Brazil. Nielsen ran a custom study with 1...,500 active podcast listeners. Listeners explored 3-4 podcasts weekly, with 48% increasing audio podcast use and 55% increasing videocast use. 82% of listeners paid close attention to podcasts, and 48% were more likely to buy after host endorsements. Spotify used these insights to shape its marketing and show the value of podcast ads.

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Marketing and Advertising

CASE STUDY Whalar

Nielsen's Predictive ROI (PROI) helped Whalar measure and optimize the ROI of creator-specific campaigns. Whalar wanted to quickly see the expected ROI and sales impact to improve media plans. Nielse...n used PROI and Compass Planner to give fast, accurate ROI forecasts for creator content. The study found an average ROAS of $2.63 across six campaigns. Results showed a 9% difference from previous MMM results and revealed a 25% underinvestment in creator campaigns. Optimizing weekly support could boost ROAS by 20%.

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Marketing and Advertising

CASE STUDY Brands in Southeast Asia (SEA)

Nielsen's Marketing Mix Modeling solution helped brands in Southeast Asia measure the impact of TikTok advertising. TikTok for Business used Nielsen's tools to analyze full-funnel, immersive ad campa...igns. Brands saw up to $2.6 return on ad spend. Running more than one ad format increased ROAS by 12%. Sustained campaigns boosted ROAS by 14%. Running 2-3 HTC campaigns led to a 20% ROAS.

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Food & Beverages

CASE STUDY Alpro

Nielsen measured the impact of a Pinterest campaign for Alpro, a leader in plant-based food. Alpro wanted to drive sales by reaching health-focused shoppers on Pinterest. Pinterest used a mix of ad f...ormats, and Nielsen ran a Market Lift study to track results. Alpro saw a 3.2% lift in in-store sales in Germany. The campaign delivered a 2.6x return on ad spend. It ranked in the top 20% of food and beverage campaigns measured by Nielsen in EMEA.

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Nielsen Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (3)
Analytics

4.46/5 ★

Read Reviews (20)
Custom Reports

3.89/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (3)
Analytics

4.46/5 ★

Read Reviews (20)
Custom Reports

3.89/5 ★

Read Reviews (19)

Software Failure Risk Guidance

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for Nielsen Marketing Cloud

Top Failure Risks for Nielsen Marketing Cloud

Nielsen News

Partnership

Nielsen & Adelaide Launch Unified View Of Reach & Media Attention

Nielsen and Adelaide have integrated Adelaide's omnichannel metric AU into Nielsen's Outcomes Marketplace within Nielsen ONE. This partnership enhances campaign performance measurement by combining audience reach with media quality metrics, offering marketers in Australia a unified view of ad efficiency. The collaboration aims to optimize media investments by providing insights into media performance, audience de-duplication, and business impact.

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Product

Nielsen unveils blueprint to achieve confident ROI

Nielsen released "The Marketing ROI Blueprint," a strategic report offering insights for brands to optimize marketing investments. It emphasizes prioritizing business outcomes, cross-media integration, and creative accountability. The report highlights gaps in ROI measurement and offers strategies for unified data use, enhancing campaign performance, and smarter budget allocation.

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Executive

Nielsen Appoints Sacha Weinberg as Head of Global Brand Marketing | Nielsen

Nielsen has appointed Sacha Weinberg as SVP, Brand Marketing and Strategy. Weinberg, who previously led brand strategy for Amazon Prime Video, will oversee Nielsen's global brand marketing strategy, focusing on brand identity and growth through creative product rollouts. She will report to Carole Robinson, Nielsens Chief Communications and Brand Marketing Officer.

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Partnership

Podscribe to Leverage Nielsen Designated Market Area® Data to Enhance Audience Reporting Capabilities

Podscribe will integrate Nielsen's Designated Market Area (DMA) data to enhance its audience reporting capabilities. This partnership allows Podscribe to offer localized ad targeting and standardized geographic audience mapping, benefiting both media buyers and sellers with accurate market data. The collaboration emphasizes the importance of industry-wide standardization in digital audio advertising.

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Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

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Financials

IPO