Nielsen Marketing Cloud Overview
Nielsen Marketing Cloud streamlines marketing by profiling and activating audiences with enriched data. Digital platforms benefit from its comprehensive data sets.
Use Cases
Customers recommend Media Planning, Content Management, Advertisement, as the business use cases that they have been most satisfied with while using Nielsen Marketing Cloud.
Business Priorities
Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Nielsen Marketing Cloud.
Nielsen Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
Nielsen Marketing Cloud works with different mediums / channels such as E-Mail. and Social Media.
Reviews
"...Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms...." Peer review
Nielsen Marketing Cloud, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Nielsen Marketing Cloud
Top Industries
- Marketing and Advertising
- Internet
- Food & Beverages
Popular in
- Large Enterprise
- Mid Market
- Enterprise
Nielsen Marketing Cloud is popular in Marketing And Advertising, Internet, and Food & Beverages and is widely used by Large Enterprise, Mid Market, and Enterprise.
Comprehensive Insights on Nielsen Marketing Cloud Use Cases
How efficiently Does Nielsen Marketing Cloud manage your Media Planning?
How can Nielsen Marketing Cloud enhance your Advertisement process?
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
|
NA |
CASE STUDY The customer is a multinational global conglomerateRead More |
Nielsen Marketing Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (20) |
| Custom Reports | Read Reviews (19) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (20) |
| Custom Reports | Read Reviews (19) |
Nielsen Marketing Cloud Integrations
Nielsen Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Nielsen Marketing Cloud
Top Failure Risks for Nielsen Marketing Cloud
Nielsen News
Nielsen IBOPE Streaming Measurement Continues to Strengthen
Nielsen has expanded its streaming measurement panel in Mexico from 900 to 1,650 households. This upgrade enhances the accuracy of "The Gauge Mexico" monthly report, offering deeper insights into TV and streaming consumption trends across diverse demographics. The improved panel supports more precise audience measurement, helping media and advertising stakeholders track evolving viewer behaviors in the Mexican market.
Nielsen Launches its 2025 Global Media Planning Report
Nielsen released its 2025 global media planning report, highlighting trends in media consumption and the balance between traditional and digital channels.
Karthik Rao Appointed CEO of Nielsen Holdings
Karthik Rao has been appointed CEO of Nielsen Holdings, bringing over two decades of experience to lead and innovate at the company.
Sunbeam Television and Nielsen Renew Local TV Measurement ...
Sunbeam Television and Nielsen have renewed their agreement for local TV measurement, highlighting Nielsen's role in audience measurement and media planning.
Nielsen Profile
Company Name
Nielsen
Company Website
https://www.nielsen.com/HQ Location
Employees
10001+
Social
Financials
IPO
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