Nielsen Marketing Cloud Overview

Nielsen Marketing Cloud streamlines marketing by profiling and activating audiences with enriched data. Digital platforms benefit from its comprehensive data sets.

Use Cases

Customers recommend Media Planning, Content Management, Advertisement, as the business use cases that they have been most satisfied with while using Nielsen Marketing Cloud.

Other use cases:

  • Social Media Analytics
  • Market Research
  • Segmentation And Targeting
  • Campaign Management
  • Contract Management
  • Identify Target Customers
  • Category Management
See all use cases See less use cases

Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Nielsen Marketing Cloud.

Other priorities:

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Nielsen Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen Marketing Cloud works with different mediums / channels such as E-Mail. and Social Media.

Reviews

"...Designed for advertisers, agencies, CPG retailers & manufacturers and media owners, it is a cloud-based marketing analytics platform that helps plan and measure sales and marketing activities...." Peer review from Nielsen

Peer review evidence (same sources as the product rating summary)

"...Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms...." Peer review
"...Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms...." Peer review
"...What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports we can see the customs of the users and the trends of the moment. . ...." Peer review by Juan Cesar G., Freelance Programmer, Marketing and Advertising

Nielsen Marketing Cloud, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Nielsen Marketing Cloud

Top Industries

  • Marketing and Advertising
  • Internet
  • Food & Beverages

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Nielsen Marketing Cloud is popular in Marketing And Advertising, Internet, and Food & Beverages and is widely used by Large Enterprise, Mid Market, and Enterprise.

Nielsen Marketing Cloud Customer wins, Customer success stories, Case studies

What Are the key features of Nielsen Marketing Cloud for Media Planning?

 

SAG-AFTRA Renews License For Nielsens Leading Streaming Data

SAG-AFTRA has renewed its agreement with Nielsen to continue using its Streaming Content Ratings Service. This service provides critical audience insights for streaming platforms, aiding SAG-AFTRA in... forecasting and enforcing streaming bonus provisions. Nielsen's CEO, Karthik Rao, expressed enthusiasm for the ongoing partnership, highlighting its role in delivering objective U.S. viewership data.

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CBS Corp. - Entertainment - Very Large

CBS used Neuro-Compression from Nielsen NeuroFocus to shorten 30-second TV ads while keeping or increasing their impact. The technology finds the most effective scenes and creates shorter, more engag...ing ads. CBS repurposed these ads for digital, mobile, and in-store displays. The new ads helped keep viewers engaged and improved cross-platform marketing consistency. CBS plans to use this method for more campaigns.

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Lucozade Energy - Food & Beverages - Large

Nielsen’s Influencer Brand Effect helped Lucozade Energy measure the impact of their #POSITIVECHAIN social media video series. The campaign featured six top UK influencers and targeted Gen Z. Nielsen...’s tool provided insights on which influencer content resonated most with the 18-25 audience. Creative evaluation and sentiment analytics guided the agency and brand to refine future influencer marketing strategies. The focus was on moving beyond likes and shares to real brand KPIs.

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YuMe - Marketing And Advertising

Nielsen Consumer Neuroscience partnered with YuMe to study immersive technology in advertising. The project explored how virtual reality and immersive content impact TV brand advertisers. The study a...imed to guide marketers in creating effective content for these new systems. As immersive technologies become mainstream, demand for marketing insights grows. The case highlights the role of neuroscience in understanding consumer response to immersive ads.

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Spotify - Entertainment

Nielsen Emerging Custom helped Spotify understand Brazilian podcast listeners. Spotify wanted deep insights to improve its podcast content and advertising in Brazil. Nielsen ran a custom study with 1...,500 active podcast listeners. Listeners explored 3-4 podcasts weekly, with 48% increasing audio podcast use and 55% increasing videocast use. 82% of listeners paid close attention to podcasts, and 48% were more likely to buy after host endorsements. Spotify used these insights to shape its marketing and show the value of podcast ads.

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Brands in Southeast Asia (SEA) - Marketing And Advertising

Nielsen's Marketing Mix Modeling solution helped brands in Southeast Asia measure the impact of TikTok advertising. TikTok for Business used Nielsen's tools to analyze full-funnel, immersive ad campa...igns. Brands saw up to $2.6 return on ad spend. Running more than one ad format increased ROAS by 12%. Sustained campaigns boosted ROAS by 14%. Running 2-3 HTC campaigns led to a 20% ROAS.

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Nielsen Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (3)
Analytics

4.46/5 ★

Read Reviews (20)
Custom Reports

3.89/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (3)
Analytics

4.46/5 ★

Read Reviews (20)
Custom Reports

3.89/5 ★

Read Reviews (19)

Nielsen Marketing Cloud Integrations

Nielsen Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.25/5 ★

Read Reviews (11)
Data Export

1.12/5 ★

Read Reviews (2)

Genius Monkey

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Panoply Platform

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OKTA

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Thoughtspot Analytics

4.3 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

DoubleVerify

3.79 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Nielsen Marketing Cloud

Top Failure Risks for Nielsen Marketing Cloud

Nielsen News

Product

Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs ...

Nielsen's data reveals a significant rise in New Zealand's passenger vehicle advertising in March, driven by increased interest in electric and hybrid vehicles amid a fuel crisis. Nielsen Ad Intel shows a 37% increase in ad spend compared to February, highlighting a shift in consumer focus towards fuel-efficient options. This trend underscores the growing importance of EVs and hybrids in the market.

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Product

Nielsen: Co-viewing pilot delivers 4% increase for live TV events

Nielsen's co-viewing pilot for live TV events, including the Super Bowl and Olympics, showed a 4.19% increase in total viewers. This enhancement, using wearable devices for more accurate measurement, is set to be fully integrated into Nielsen's media intelligence products for the 2026/2027 TV season.

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Product

Nielsen: Co-Viewing Pilot Delivers +4% Average Increase in Total ...

Nielsen's co-viewing pilot for February's top live televised events showed a 4.19% increase in total viewers. The pilot used wearable devices for more accurate shared viewing data. While not yet part of official ratings, Nielsen plans to integrate this methodology into its media intelligence products for the 2026-2027 TV season.

Read more →
Product

Nielsen: Co-Viewing Pilot Delivers a +4% Average Increase In Total Viewers For Februarys Live Televised Events

Nielsen announced a co-viewing pilot that increased total viewers by 4.19% for February's major live events, including the Super Bowl and Olympics. The pilot uses wearable devices to enhance audience measurement, aiming for full integration into Nielsen's media intelligence products by the 2026/2027 TV season.

Read more →

Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

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Financials

IPO