Nielsen Marketing Cloud Overview

Nielsen Marketing Cloud streamlines marketing by profiling and activating audiences with enriched data. Digital platforms benefit from its comprehensive data sets.

Use Cases

Customers recommend Media Planning, Content Management, Advertisement, as the business use cases that they have been most satisfied with while using Nielsen Marketing Cloud.

Other use cases:

  • Social Media Analytics
  • Market Research
  • Segmentation And Targeting
  • Campaign Management
  • Contract Management
  • Identify Target Customers
  • Category Management
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Business Priorities

Improve ROI and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Nielsen Marketing Cloud.

Other priorities:

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Nielsen Marketing Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Nielsen Marketing Cloud works with different mediums / channels such as E-Mail. and Social Media.

Reviews

"...Able to get the analytics/reporting that was required. ...." Peer review by Junde W., Analyst, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...The Nielsen Marketing Cloud empowers brands, agencies and media companies to connect more deeply with customers by combining Nielsen s world-class data, analytics, media planning, marketing activation, and data management platform capabilities in a single cloud platform...." Marketing Technology Primer: What Is Marketing Cloud?
"...Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms...." Peer review
"...As OTT platforms continue to gain more traction, particularly in local markets, advertisers must figure out how to reach local audiences in a market that is fragmented...." Gamut Selects Nielsen s Marketing Cloud to Power Local OTT Data Targeting

Nielsen Marketing Cloud, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Nielsen Marketing Cloud

Top Industries

  • Marketing and Advertising
  • Internet
  • Food & Beverages

Popular in

  • Large Enterprise
  • Mid Market
  • Enterprise

Nielsen Marketing Cloud is popular in Marketing And Advertising, Internet, and Food & Beverages and is widely used by Large Enterprise, Mid Market, and Enterprise.

Nielsen Marketing Cloud Customer wins, Customer success stories, Case studies

How efficiently Does Nielsen Marketing Cloud manage your Media Planning?

 

TikTok - Internet - Large

Nielsen used its marketing mix modeling solution to measure TikTok advertising in the Middle East. The study found that using more than one ad format on TikTok led to a 10% higher return on ad spend.... Brands saw $1.83 in retail sales revenue for every dollar spent. Running in-feed ads for more weeks increased ROAS by 16%. The results show TikTok's ad solutions help brands boost sales and maximize advertising impact.

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CBS Corp. - Entertainment - Very Large

CBS used Neuro-Compression from Nielsen NeuroFocus to shorten 30-second TV ads while keeping or increasing their impact. The technology finds the most effective scenes and creates shorter, more engag...ing ads. CBS repurposed these ads for digital, mobile, and in-store displays. The new ads helped keep viewers engaged and improved cross-platform marketing consistency. CBS plans to use this method for more campaigns.

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Lucozade Energy - Food & Beverages - Large

Nielsen’s Influencer Brand Effect helped Lucozade Energy measure the impact of their #POSITIVECHAIN social media video series. The campaign featured six top UK influencers and targeted Gen Z. Nielsen...’s tool provided insights on which influencer content resonated most with the 18-25 audience. Creative evaluation and sentiment analytics guided the agency and brand to refine future influencer marketing strategies. The focus was on moving beyond likes and shares to real brand KPIs.

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YuMe - Marketing And Advertising

Nielsen Consumer Neuroscience partnered with YuMe to study immersive technology in advertising. The project explored how virtual reality and immersive content impact TV brand advertisers. The study a...imed to guide marketers in creating effective content for these new systems. As immersive technologies become mainstream, demand for marketing insights grows. The case highlights the role of neuroscience in understanding consumer response to immersive ads.

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Spotify - Entertainment

Nielsen Emerging Custom helped Spotify understand Brazilian podcast listeners. Spotify wanted deep insights to improve its podcast content and advertising in Brazil. Nielsen ran a custom study with 1...,500 active podcast listeners. Listeners explored 3-4 podcasts weekly, with 48% increasing audio podcast use and 55% increasing videocast use. 82% of listeners paid close attention to podcasts, and 48% were more likely to buy after host endorsements. Spotify used these insights to shape its marketing and show the value of podcast ads.

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Brands in Southeast Asia (SEA) - Marketing And Advertising

Nielsen's Marketing Mix Modeling solution helped brands in Southeast Asia measure the impact of TikTok advertising. TikTok for Business used Nielsen's tools to analyze full-funnel, immersive ad campa...igns. Brands saw up to $2.6 return on ad spend. Running more than one ad format increased ROAS by 12%. Sustained campaigns boosted ROAS by 14%. Running 2-3 HTC campaigns led to a 20% ROAS.

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Nielsen Marketing Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (3)
Analytics

4.46/5 ★

Read Reviews (20)
Custom Reports

3.89/5 ★

Read Reviews (19)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.99/5 ★

Read Reviews (3)
Analytics

4.46/5 ★

Read Reviews (20)
Custom Reports

3.89/5 ★

Read Reviews (19)

Nielsen Marketing Cloud Integrations

Nielsen Marketing Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

2.25/5 ★

Read Reviews (11)
Data Export

1.12/5 ★

Read Reviews (2)

OKTA

4.57 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Genius Monkey

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Thoughtspot Analytics

4.3 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

DoubleVerify

3.79 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Nielsen Marketing Cloud

Top Failure Risks for Nielsen Marketing Cloud

Nielsen News

Product

Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season

Nielsen has introduced several enhancements to its data measurement methodology, including improvements in co-viewing, demographic assignment, and Hispanic methodology. These updates aim to provide more accurate audience measurement by integrating Big Data and panel data, enhancing the accuracy of television audience insights.

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M&A

Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform

Nielsen will acquire DoubleVerify for $2.15 billion, enhancing its media intelligence platform. This acquisition aims to unify audience measurement with media quality verification, expanding Nielsen's reach in digital advertising. The deal, expected to close by Q1 2027, will see DoubleVerify become a privately held entity under Nielsen, continuing to operate under its own brand.

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Product

Nielsen Introduces Groundbreaking Streaming Ad Measurement in Brazil

Nielsen launches its Streaming ad measurement within Digital Ad Intel in Brazil, enhancing digital media intelligence. This integration offers advanced CTV measurement, a large human panel, and detailed data granularity. It provides advertisers with insights for strategic decisions and ad spend optimization, marking a significant advancement in the Brazilian market.

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M&A

Nielsen set to acquire DoubleVerify for $2.15bn

Nielsen is set to acquire DoubleVerify for $2.15 billion in an all-cash transaction. This acquisition aims to enhance Nielsen's audience measurement and media intelligence capabilities by integrating DoubleVerify's media verification technology. The deal, expected to close in early 2027, will allow Nielsen to offer comprehensive tools for advertisers and media platforms across various digital channels.

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Nielsen Profile

Company Name

Nielsen

Company Website

https://www.nielsen.com/

HQ Location

Employees

10001+

Social

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Financials

IPO