Real-time engagement platform that helps to make audience more valuable
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Sports Case Studies and Customer Success Stories with Monterosa
Formula E
- Sports
- Medium
London, UK
Monterosa / Interaction Cloud powered Formula E's new Live Hub, bringing interactive features to their website and app. The goal was... to boost fan engagement and loyalty with real-time content, gamification, and polling. Over 479,000 users engaged during the tournament, with an average dwell time of 6 minutes. The platform enabled Formula E to build direct fan relationships and collect valuable first-party data. This new approach supports sponsor activations and ecommerce opportunities.
Monterosa / Interaction Cloud helped The Jockey Club connect with over 317,000 unique users through a real-time app across 15 racecourses. The app enabled... secure, scalable first-party data collection and improved engagement with casual racegoers. Over 250,000 tickets were redeemed and 30,000 shared digitally, creating new data records. The app also featured daily fantasy games and location-targeted notifications. The Jockey Club now uses the app as a core part of its fan engagement and marketing strategy.
Monterosa helped IMG Arena create advanced event centres for sports betting in golf and UFC. The challenge was to move... beyond simple data provision and deliver engaging, real-time sports data visualisation. Monterosa's platform enabled high-fidelity, low-latency tracking and 3D mapping for fans. The solution now powers apps for Bet365 and Rush Street Interactive, offering sub-second latency and visualisation of every shot in golf. IMG Arena's event centres have been shortlisted for industry awards and handle 130,000 data points and 35,000 betting markets per tournament.
Monterosa's Event Centre powered Liverpool Football Club's digital fan engagement. The Match Centre launched in just six weeks, meeting a... tight deadline. It attracted 4.1 million unique users and 1.2 million registrations. Fans engaged with interactive video at a 77% rate. The platform helped Liverpool FC grow its global fanbase and boost its membership strategy.
Monterosa helped England Rugby boost fan engagement and grow their database. They launched gamified experiences like polls, quizzes, and votes... on digital platforms. Over 1.5 million fan interactions were recorded. The number of young fans aged 16-24 grew by 7x. England Rugby used data capture forms to enrich their CRM and personalize marketing. The average session time for key experiences reached nearly 9 minutes.
Monterosa helped Six Nations Rugby boost fan engagement and sponsorship value. Six Nations used Monterosa / Interaction Cloud to run... interactive experiences like Player and Try of the Week votes. The platform delivered 198.2k unique visits and a 56.4% engagement rate. 64k first-party data records were captured. The Breitling Try Timer drove a 73% interaction rate and 92% competition entry completion. 40% of users opted in for marketing, adding 11.7k contactable users.
Entertainment Case Studies and Customer Success Stories with Monterosa
Nickelodeon
- Entertainment
- Large
New York, USA
Monterosa / Interaction Cloud helped Nickelodeon boost fan engagement for major events like the Kids Choice Awards. The platform enabled... secure, branded voting and play-along experiences, integrating with Nickelodeon's tech stack. In one campaign, they achieved 33 million votes, 2 million trivia submissions, and 208,000 memes created. The solution allowed Nickelodeon to quickly launch interactive features and manage them in-house. This drove higher audience participation and delivered measurable results.
Monterosa's Interaction Cloud powered EA SPORTS' relaunch of the Premier League Player of the Month vote. The new voting experience... drove over 30 million votes and reached fans in 228 countries. Fans spent an average of 7 minutes on the site, with 10% submitting data capture entries. The platform enabled EA SPORTS to host voting on their own site, integrate video and match data, and promote FIFA Ultimate Team. Monterosa helped EA SPORTS boost fan engagement and take greater ownership of their partnership rights.
Media Production Case Studies and Customer Success Stories with Monterosa
ITV
- Media Production
- Large
London, UK
Monterosa helped ITV transform its TV show apps into major revenue drivers. ITV used Monterosa's Interaction Cloud to launch interactive... apps for shows like Love Island and I'm a Celebrity. The apps enabled real-time voting, play-along games, and eCommerce, reaching over 10 million users yearly. ITV generated over £22.5 million in sponsorship revenue and 600,000+ merchandise sales. Monterosa's platform made ITV's apps more flexible, scalable, and profitable.
Events Services Case Studies and Customer Success Stories with Monterosa
Goodwood
- Events Services
- Medium
Chichester, UK
Goodwood used Monterosa / Interaction Cloud to create Speedweek, a fully virtual motorsport event during the Covid crisis. The platform enabled... real-time fan engagement, gamification, and multiple livestreams, letting fans interact and participate from home. The Speedweek Hub drew 100,000 visitors, with an average session time of 21 minutes and 20,000 registrations. Fans added over 8,500 cars to their virtual garages, and the event generated 1,900 click-throughs to manufacturer sites. Goodwood gained valuable user data and new ways to engage commercial partners.
Monterosa / Interaction Cloud helped Vodafone engage millions of fans in Qatar during major sporting events. The Football Fever campaign... reached 2.1 million people and drove 345,000 click-throughs to Vodafone promotions. Interactive games like Predict & Win and Football IQ boosted daily engagement and community connection. Vodafone used the platform for multiple campaigns, including Ramadan, with 1.2 million interactions and a 14% conversion rate to active app users. Real-time metrics and easy content updates supported campaign success.
EA SPORTS renew deal with Monterosa to power Player of the Month and beyond
Redwood City, USA
EA SPORTS has renewed its contract with Monterosa to continue using Monterosa's Interaction Cloud for its Player of the Month voting experiences across European football leagues. This renewal expands... EA SPORTS' use of Monterosa's platform to enhance fan engagement globally, leveraging the platform's full capabilities to reach a wider audience and deepen loyalty.
EA SPORTS: TV Graphics Integration and Voting Experience, all powered by Monterosa / Interaction Cloud
Redwood City, USA
EA SPORTS partnered with Monterosa to enhance fan engagement during the Supercup match using Monterosa's Interaction Cloud. This collaboration enabled... interactive voting for the Man of the Match via TV graphics, integrating digital and broadcast experiences. Fans could vote by scanning a QR code, with results displayed on-screen, showcasing Monterosa's capabilities in interactive fan experiences.
England Rugby adopt Monterosa / Interaction Cloud to power fan engagement
Twickenham, UK
England Rugby has adopted Monterosa's Interaction Cloud to enhance fan engagement through gamified experiences. The platform will offer predictors, quizzes,... and sweepstakes, aiming to boost fan loyalty and data capture. This initiative is part of England Rugby's broader digital transformation strategy.
I'm A Celebrity is back! With an interactive app powered by Monterosa
London, UK
Monterosa powers the official app for "I'm A Celebrity," enhancing ITV's viewer engagement through interactive features like real-time polls and gamification. The app also... integrates ecommerce, allowing users to purchase merchandise seamlessly. This collaboration exemplifies how Monterosa transforms TV viewing into an interactive, revenue-generating experience.
Monterosa powers interactivity for I'm a Celebrity...Get Me Out Of Here!
London, UK
Monterosa powers the interactivity for ITV's "I'm a Celebrity. ..Get Me Out Of Here!" app, enhancing audience engagement with features...like polls and quizzes. The app also offers monetization opportunities through sponsor inventory and supports ecommerce via the ITV Shop. This collaboration boosts viewer interaction and revenue streams for ITV.
ITV saddles up with Monterosa to produce horse racing companion app
Monterosa has partnered with ITV to develop a horse racing companion app, enhancing ITV's horse racing coverage. The app, powered... by Monterosa's Interaction Cloud, offers interactive content, video clips, racecards, results, and the ITV7 competition. It aims to engage both racing enthusiasts and the broader ITV audience. The app is available on the App Store and will soon be on Google Play.
Three Live - how the UK mobile network is using Monterosa to power customer engagement and live commerce
UK mobile network Three has launched "Three Live," a daily interactive livestream powered by Monterosa and Brightcove. This initiative enhances... customer engagement and live commerce by allowing viewers to interact with hosts, learn about products, and participate in interactive activities. The service is integrated into Three's website, offering a seamless experience without diverting traffic.
