Meltwater Media Monitoring: Use-Cases, Insights and Reviews | 2025 Cuspera

Meltwater Social helped Booz Allen Hamilton manage social media for Recreation.gov. Booz Allen used Meltwater for social listening, publishing, and analytics. The platform let them track sentiment an...d engagement across channels. They used reports to find insights and improve marketing. Booz Allen could see what content worked best and understand user feedback. This helped them improve the digital experience for millions of outdoor enthusiasts.
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Meltwater helps Mailchimp manage social media monitoring and content strategy. Mailchimp uses Meltwater to spot trends and themes for their marketing. The platform automates much of their social medi...a work. This lets the team focus on more important tasks. Jason Maldonado from Mailchimp says Meltwater helps him be more prepared for meetings. Meltwater’s tools support smarter, data-driven marketing decisions.
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Meltwater helped W Singapore improve its social media strategy. The hotel used Meltwater's social listening and analytics tools to track guest feedback and public sentiment. W Singapore published mor...e user-generated content and analyzed social media reach and sentiment every quarter. As a result, they saw a 200% increase in social media engagement and a 10% growth in reach. The team used these insights to make better decisions for future campaigns.
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Meltwater's media monitoring platform helped realme track global brand exposure and media mentions. The Product PR team used Meltwater to monitor share of voice, competitor activity, and regional PR ...performance. The platform provided dashboards and data for global messaging and benchmarking. realme now evaluates brand sentiment and industry trends from one place. This supports their fast growth and helps keep messaging consistent worldwide.
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Meltwater helped Digital Business Lab run influencer marketing campaigns for INFINITI's Taiwan Instagram launch. DBL needed to find the right influencers and track campaign results. Meltwater made it... easy to identify qualified influencers and monitor post performance. DBL reached 185,200 people and got over 17,000 engagements. The platform gave DBL clear data to guide future marketing actions.
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Meltwater helped World Wildlife Fund run campaigns during the United Nations General Assembly. WWF used Audience Insights and Audience Connect to find key audiences and target messages on Twitter. Th...is made it easier to reach the right people with creative content. WWF saw a 12x increase in followers and better engagement rates. The tools also helped monitor social conversations and campaign performance.
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