Meltwater Media Monitoring Overview

Meltwater’s media monitoring software helps businesses track and analyze mentions across various media. Coverage includes online news, social media, print, broadcasts, and podcasts.

Use Cases

Customers recommend Public Relations, Competitive Intelligence, Content Management, as the business use cases that they have been most satisfied with while using Meltwater Media Monitoring.

Other use cases:

  • Social Media Analytics
  • Engagement Management
  • Reputation Management
  • Monitoring Social Media
  • Tracking & Monitoring Communications
  • Sending & Publishing Communications
  • Social Media Marketing
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Meltwater Media Monitoring.

Other priorities:

  • Improve ROI
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Meltwater Media Monitoring Use-Cases and Business Priorities: Customer Satisfaction Data

Meltwater Media Monitoring works with different mediums / channels such as Social Media. User Generated Content. and Blogs.

Meltwater Media Monitoring's features include Dashboard. and Meltwater Media Monitoring support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Meltwater Media Monitoring analytics capabilities include Analytics, and Custom Reports.

Meltwater Media Monitoring, belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Meltwater Media Monitoring Use Cases

What benefits does Meltwater Media Monitoring offer for Public Relations?

What Are the key features of Meltwater Media Monitoring for Competitive Intelligence?

How does Meltwater Media Monitoring facilitate Content Management?

Case Studies

Marketing and Advertising

CASE STUDY Hill + Knowlton Strategies

Meltwater helps Hill + Knowlton Strategies with media intelligence. Roxana Tintea needed a tool to make media monitoring easy and fast. Before Meltwater, she struggled with hard-to-use platforms and ...limited data. Meltwater is user-friendly and lets her change keyword searches quickly. She uses it to show clients the value of PR, spot trends, and understand the media landscape. The platform helps her create better strategies and respond to brand crises in real time.

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Marketing and Advertising

CASE STUDY Ogilvy & Mather Namibia

Meltwater helped Ogilvy & Mather Namibia improve their media intelligence and social listening. The agency struggled to track online media and manage digital platforms manually. Meltwater's automated... tools saved time and made reports easier to understand. Ogilvy grew their digital strategies department and became a trusted leader in digital marketing. They tracked 74 articles about their work and saw bigger campaign donations.

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Real Estate

CASE STUDY Juwai IQI

Meltwater’s Media Monitoring solution helped Juwai IQI manage global media coverage. The PR & communications team needed to track conversations in 20 countries. Meltwater let them see both the qualit...y and quantity of coverage. The dashboard made it easy to compare regions and competitors. The team could view year-on-year coverage in markets like Malaysia, China, and Australia. This improved their ability to run targeted PR campaigns.

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Internet

CASE STUDY Google

Meltwater Social helps Google Cloud Platform track social analytics across global conversations. Google needed to measure reach, engagement, and sentiment beyond its own channels. Meltwater Social pr...ovides data and automation, letting Google pull insights into internal dashboards. This saves time and gives a full view of campaign impact. Google uses these insights to understand campaign volume, demographics, and improve future programs.

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Marketing and Advertising

CASE STUDY Fifty Acres

Meltwater helped Fifty Acres, a communications agency, track national conversations and measure campaign impact. The platform provided media intelligence, media relations, and social listening tools.... Fifty Acres used Meltwater to create visual reports and dashboards for clients. This made it easy to show campaign results and value. Real-time data and interactive presentations improved client communication and business development.

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Marketing and Advertising

CASE STUDY imageseven

Meltwater helps imageseven, a marketing and communications agency, monitor media and social sentiment for their clients. imageseven needed a tool to track news, trends, and public opinion in real tim...e. Their previous supplier struggled with paywalls and lacked flexibility. With Meltwater, imageseven can quickly assess crisis situations and manage reputation risks. The team values Meltwater's responsive support and real-time monitoring features.

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Meltwater Media Monitoring Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.93/5 ★

Read Reviews (1)
Analytics

4.09/5 ★

Read Reviews (18)
Custom Reports

4.09/5 ★

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.93/5 ★

Read Reviews (1)
Analytics

4.09/5 ★

Read Reviews (18)
Custom Reports

4.09/5 ★

Read Reviews (10)

Software Failure Risk Guidance

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for Meltwater Media Monitoring

Top Failure Risks for Meltwater Media Monitoring

Meltwater News

Partnership

Meltwater announces new content partnership with Dow Jones Factiva, unlocking premium content for PR, communications and marketing professionals

Meltwater has formed a new content partnership with Dow Jones Factiva, granting PR, marketing, and communication professionals access to premium content from top publications like The Wall Street Journal and MarketWatch. This collaboration enhances Meltwater's offerings, allowing users to track and analyze critical news alongside Meltwater's existing data and technology.

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Product

Meltwater Debuts Industry-First GenAI Lens, Unlocking Enhanced Brand Insights

Meltwater has launched GenAI Lens, a tool that offers companies insights into how their brand and competitors are discussed across major AI platforms like ChatGPT and Gemini. This solution helps businesses monitor brand perception, detect misinformation, and refine communication strategies by analyzing AI-generated content. It provides a comprehensive view of brand representation and competitive intelligence in AI environments.

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Executive

Cousins Joins Meltwater to Drive AI Adoption

Antony Cousins has joined Meltwater as VP of Product, focusing on enhancing the firm's AI capabilities, particularly the Mira AI interface. Cousins will drive the integration of generative AI into Meltwater's media monitoring and social media listening services.

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Awards

Meltwater Sweeps Six Comparably Awards for Growth, Leadership

Meltwater received six Comparably Awards in 2025, including honors for best career growth and best leadership teams. These recognitions, based on employee feedback across 20 culture metrics, highlight Meltwaters strong leadership and commitment to a high-performance, people-focused workplace in the media, social, and consumer intelligence software sector.

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Meltwater Profile

Company Name

Meltwater

Company Website

https://www.meltwater.com/en

HQ Location

465 California St, Floor 11, San Francisco, California 94104, US

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