WPP Media
- Marketing And Advertising
- Very Large
London, UK
WPP Media used Happydemics to measure the impact of a display campaign for EVIQ in Saudi Arabia. The campaign achieved... an impact score of 85, ranking among the top in its category. Memorization rates reached the top 20%, and interest levels were in the top 5%. Brand image and consideration also hit top 5% benchmarks. The campaign was especially effective with young male audiences, boosting brand affinity and purchase consideration.
Happydemics helped Seagulls measure the brand lift of a cross-channel DOOH campaign. Seagulls used precise targeting and engaging content to... boost brand image and consideration. The campaign achieved a 100/100 impact score and ranked in the top 5% for interest and consideration. Brand perception improved by 37 points, 18 points above the industry benchmark. Seagulls gained clear, actionable insights to show real campaign performance.
Perion used Happydemics' Brand lift to measure the impact of a global DOOH campaign for a leading consumer goods brand. The analysis showed... a 22-point increase in brand familiarity, surpassing industry benchmarks. Perion gained precise insights into key campaign indicators. The results confirmed DOOH programmatic advertising as a powerful and effective channel. Perion now offers more transparent, data-driven results to its clients.
Displayce used Happydemics to measure brand lift for a major French watch brand's DOOH campaign. The campaign delivered over 2... million impressions and achieved a 64/100 impact score. Brand consideration increased by 33 points, 11 points above the benchmark. Specific intent rose by 43 points, 8 points above the benchmark. Real-time optimization helped Displayce prove the effectiveness of programmatic DOOH advertising.
Broadsign used Happydemics to measure the brand lift of a luxury brand's DOOH campaign. The campaign exceeded DOOH sector benchmarks,... achieving a 6-point increase in brand image and ranking in the top 5% for attribution. Broadsign's programmatic expertise helped boost audience engagement and set a new standard for digital advertising. The partnership enabled data-driven decisions and delivered significant results for clients.
Happydemics helped Adverty prove the impact of in-game advertising. Adverty used Happydemics' Brand lift measurement to show a +8 point... increase in brand awareness and a +3 point rise in purchase consideration for a major tissue brand. The campaign outperformed consumer goods industry benchmarks. Adverty's clients could check campaign performance at any time using the simple Happydemics platform. This partnership demonstrated the value of immersive, non-intrusive ads in gaming environments.
Teads used Happydemics to make brand lift measurement a standard for all campaigns. They ran over 140 Brand Lift Studies... in 2025, with a record 47 in one quarter. In Poland, a campaign saw a 23-point increase in brand consideration, 11 points in familiarity, and 9 points in preference among young adults. Teads now measures campaigns across 30+ countries using a unified method. The solution helps Teads prove real impact for clients on CTV, online video, and display.
Media Production Case Studies and Customer Success Stories with happydemics
ShowHeroes
- Media Production
- Medium
Berlin, Germany
Happydemics helped ShowHeroes measure the brand lift of their cross-channel video and CTV campaigns. ShowHeroes used Happydemics to prove creative... performance and targeting accuracy in Western Europe and Latin America. The campaigns achieved +6 points in ad recall and +16 points in purchase intent over market standards. ShowHeroes also saw a +37 point uplift in brand familiarity and +39 point uplift in purchase consideration. These results show the impact of creative excellence and data-driven optimization for video advertising.
Dailymotion Advertising
- Media Production
- Medium
Paris, France
Dailymotion Advertising used Happydemics to measure the brand lift of a major automotive service campaign. The campaign focused on boosting... brand awareness and perception with creative video ads and precise targeting. Results included a 54% ad recall rate and a 98/100 impact score. Brand perception rose 12 points above the benchmark, and brand image increased by 13 points. The campaign outperformed industry standards in memorization, perception, and brand image.
MBC Media Solutions (MMS)
- Media Production
- Medium
Riyadh, Saudi Arabia
Happydemics helped MMS prove the impact of its advertising in a highly competitive MENA market. MMS used Happydemics to measure... brand lift across all campaigns, making measurement a standard for every campaign. The number of studies grew by 643% in one year, showing strong adoption. Clear, benchmarked results led advertisers to increase their investments. Brand lift measurement is now central to MMS’s business, helping brands see real campaign impact.
Internet Case Studies and Customer Success Stories with happydemics
Tripadvisor
- Internet
- Large
Needham, USA
Happydemics helped Tripadvisor prove the brand impact of its advertising campaigns across multiple channels. Tripadvisor used Happydemics' brand lift measurement... to show advertisers the value of their campaigns, not just impressions. In 18 months, Tripadvisor scaled from pilot studies to a full measurement infrastructure, deploying over 50 advertiser campaigns. Adoption of brand measurement grew by 109% year-over-year. Report production time dropped from over 3 days to less than 24 hours, enabling near real-time evaluation and faster renewals.
Happydemics Partners with Citymapper to Expand Cross-Channel Measurement
London, UK
Happydemics has partnered with Citymapper to enhance cross-channel brand measurement for Citymapper's advertising platform. This collaboration allows Citymapper to leverage... Happydemics' brand lift measurement solutions, enabling advertisers to assess campaign impact on ad recall, brand image, and purchase intent. The partnership aims to improve media spend optimization and provide unified insights across channels.
