happydemics: Use Cases, Capabilities & Competitors

Happydemics has partnered with Citymapper to enhance cross-channel brand measurement for Citymapper's advertising platform. This collaboration allows Citymapper to leverage Happydemics' brand lift me...asurement solutions, enabling advertisers to assess campaign impact on ad recall, brand image, and purchase intent. The partnership aims to improve media spend optimization and provide unified insights across channels.
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WPP Media used Happydemics to measure the impact of a display campaign for EVIQ in Saudi Arabia. The campaign achieved an impact score of 85, ranking among the top in its category. Memorization rates... reached the top 20%, and interest levels were in the top 5%. Brand image and consideration also hit top 5% benchmarks. The campaign was especially effective with young male audiences, boosting brand affinity and purchase consideration.
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Happydemics helped Seagulls measure the brand lift of a cross-channel DOOH campaign. Seagulls used precise targeting and engaging content to boost brand image and consideration. The campaign achieved... a 100/100 impact score and ranked in the top 5% for interest and consideration. Brand perception improved by 37 points, 18 points above the industry benchmark. Seagulls gained clear, actionable insights to show real campaign performance.
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Happydemics helped ShowHeroes measure the brand lift of their cross-channel video and CTV campaigns. ShowHeroes used Happydemics to prove creative performance and targeting accuracy in Western Europe... and Latin America. The campaigns achieved +6 points in ad recall and +16 points in purchase intent over market standards. ShowHeroes also saw a +37 point uplift in brand familiarity and +39 point uplift in purchase consideration. These results show the impact of creative excellence and data-driven optimization for video advertising.
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Perion used Happydemics' Brand lift to measure the impact of a global DOOH campaign for a leading consumer goods brand. The analysis showed a 22-point increase in brand familiarity, surpassing indust...ry benchmarks. Perion gained precise insights into key campaign indicators. The results confirmed DOOH programmatic advertising as a powerful and effective channel. Perion now offers more transparent, data-driven results to its clients.
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Dailymotion Advertising used Happydemics to measure the brand lift of a major automotive service campaign. The campaign focused on boosting brand awareness and perception with creative video ads and ...precise targeting. Results included a 54% ad recall rate and a 98/100 impact score. Brand perception rose 12 points above the benchmark, and brand image increased by 13 points. The campaign outperformed industry standards in memorization, perception, and brand image.
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