Automotive Case Studies and Customer Success Stories with Grassfish IXM Platform
Volkswagen
- Automotive
- Very Large
Wolfsburg, Germany
Volkswagen used Grassfish's digital in-store solutions to engage visitors at their dealerships. Many visitors came for service, not to buy... cars. Volkswagen wanted to turn these visits into sales leads. They installed interactive digital touchpoints across the showroom. These tools let customers explore cars, learn details, and move easily from browsing to buying. The new system helps Volkswagen attract more leads and build customer loyalty.
Porsche used the Grassfish IXM Platform to transform its dealership experience. They faced the challenge of engaging visitors who mostly... came for services, not new car purchases. Porsche added over 10,000 digital touchpoints across 800 locations in 60 countries. Interactive features like digital price tags, showroom assistants, and extended reality made visits more memorable. Multisensory elements and a new content strategy helped create a luxury atmosphere and boost customer engagement.
BMW uses the Grassfish IXM Platform to manage digital signage across its global dealerships. The platform lets BMW centrally control... content while allowing each dealer to customize their own displays. Staff can easily create and update digital touchpoints, even without technical skills. The system combines sensor technology, lighting, and audience recognition to enhance the showroom experience. This solution helps sales staff deliver more personalized and relevant conversations with customers.
Apparel & Fashion Case Studies and Customer Success Stories with Grassfish IXM Platform
J.Lindeberg
- Apparel & Fashion
- Medium
Stockholm, Sweden
J. Lindeberg used Grassfish to blend digital and physical retail. They wanted customers to shop the full online range in-store....The Endless Aisle solution let shoppers explore and buy from the entire assortment. Large digital displays showed life-size models to enhance the brand experience. The new concept created a seamless, engaging journey for customers.
Lindex used Grassfish to replace printed posters with digital touchpoints in stores. This change unified the brand experience across digital... and physical channels. Store operations became more efficient, freeing staff to focus on customers. The new technology sparked ideas for a seamless and inspiring shopping journey. Lindex now delivers a consistent, engaging experience for shoppers in all locations.
Hospitality Case Studies and Customer Success Stories with Grassfish IXM Platform
Viking Line
- Hospitality
- Large
Helsinki, Finland
Viking Line used Grassfish digital solutions to transform the onboard experience on Viking Glory. They replaced printed materials with large... digital surfaces and automated communication for safety, wayfinding, and promotions. The system connects to their PIM for accurate product info and easy content scheduling. Guests enjoy a modern, sustainable atmosphere with digital touchpoints and immersive LED displays. Viking Line aims to boost guest satisfaction and encourage repeat visits.
