Scalability refers to the ability of the software to continue meeting business requirements even as the business needs to grow. Digital Signage software must be able to help businesses manage more than a limited number of digital screens or even a limited number of digital signage types, to be useful as the business requirement changes.
Some businesses (such as retailers) must be able to communicate across multiple channels and devices. This means digital signages may include digital displays, interactive kiosks, and video walls. For such businesses, Digital Signage software must be able to support multiple platforms with the flexibility of centralized control.
Digital Signage systems must interact with displays, players, content management systems, or even analytics-related software. Therefore before buying into a Digital Signage software, it is important to check if it is compatible with all the relevant points in the network.
Digital Signage software needs to be able to deliver engaging content, for which content integrations are essential. The content is usually updated by web feed or API (automatic programming interface), which ensures the Digital Signage software keeps the content on screen fresh, without user involvement.
Challenges in adopting Digital Signage Software
Digital Signage software can malfunction to cause time delays or even glitches where the wrong content is being displayed. To avoid this, read product reviews carefully and compare factors such as system requirements and memory usage, which can impact reliability.
Digital Signage software works through networks to deliver messages to the intended display device. The software may require uninterrupted wireless connectivity to ensure smooth and timely delivery of messages. Digital Signage software may vary in their network usage requirements, and this should be considered.
Digital Signage Software can be susceptible to external hacking, putting your messaging, brand, and business at risk. It is essential to consider the security measures incorporated, to ensure that the integrity of your content is maintained.
ROI of Digital Signage Software
In today’s world, digital signage plays a crucial role in the fields of communication and advertising. The digital signage software market was valued at USD 4.48 billion in 2016 and is expected to reach USD 9.24 billion by 2023, at a CAGR of 10.2% during the forecast period.
Advanced Digital Signage software can help businesses increase efficiency by reducing the time and costs associated with maintaining physical billboards and print advertising. According to the Small Business Association, LED advertising signs bring in 1000 impressions for merely $0.15, making it one of the most cost-effective forms of advertising. By using Digital Signage software to manage a large number of digital boards, businesses can save advertising dollars in the long run without compromising on message reach.
Digital Signage software can also deliver value by offering emergency messages and directional assistance, in the case of public use. In the recent impact of the COVID-19 lockdown, business operations are able to rely on their Digital Signage software to deliver vital information to their digital signage network without social contact. In commercial businesses, it can help marketers find the right messaging that improves customer conversions, leading to an increase in sales and profitability.
Digital Signage systems can also bring in additional data points from various locations using add-on tools such as cameras and IoT devices. This can offer extremely valuable insights into how customers react to business messaging, gaining an understanding of consumer thinking, and driving future advertising returns.
Digital Signage software can also directly impact revenue by driving sales through promotions, or sponsorships of a related brand or company. According to Digital Signage Express, Digital Signage content helps divert customers from longer waiting times, thereby reducing frustration and creating a 31.8% upswing in overall sales volume.
Finally, Digital Signage software helps increase brand recall, impacting future consumer choices.