Real-World Case Studies and Customer Success Stories with Good.Loop

Asics used Good-Loop's Watch to Donate Good Format for a YouTube campaign. The campaign aimed to raise awareness for mental... health and support the charity Mind. Asics saw a 41% increase in completed views of their 30-second ad compared to usual results. 93% of viewers who reached the donation unlock point finished the ad. The campaign achieved an 88% viewability rate, 18% higher than the benchmark.
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Vanish used Good-Loop's ad formats to raise awareness about autism diagnosis inequality. The campaign, 'Me, My Autism and I,' encouraged... viewers to watch ads to unlock donations for Ambitious About Autism. Vanish saw a 57% increase in ad recall and a 49% uplift in positive emotion compared to industry benchmarks. The campaign raised £25,000 and led to a 44% increase in brand association with the autistic community. 67% of viewers planned to take action after seeing the campaign.
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Good-Loop helped Canesten fight the stigma around feminine care with a Watch to Donate ad campaign. The campaign used programmatic... video and let viewers unlock donations to women’s health charities by watching the ad. The Good-Loop format achieved an 80% completed view rate, 10% higher than the benchmark. 75% of viewers felt the campaign reflected positively on Canesten. 6 in 10 were more likely to watch the Good-Loop ad than a standard ad. The campaign drove 150% higher brand affinity than a standard ad.
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