Real-World Case Studies and Customer Success Stories with GK AIR

Douglas uses GK AIR Personalization to enhance customer loyalty. They create personalized shopping experiences through a configurable recommendation system. Douglas personalizes customer journeys in ...their web shop, app, and newsletter. They integrate in-store purchasing behavior into online channels for Beauty Card holders. This approach increases key performance indicators like sales from recommendations and conversion rates.
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GK AIR Personalization helped 1-2-3.tv create a personalized sales approach in their online shop, newsletter, and call center. The solution gave customers real-time, relevant product recommendations.... This improved customer loyalty and satisfaction. 1-2-3.tv raised the quality of product recommendations and followed a customer-focused policy. The company increased its conversion rate by 5%.
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Coop used GK AIR Personalization to increase purchase frequency at their omnichannel platform, coop.ch. They integrated purchase incentives into newsletters, creating individualized coupons tailored ...to each recipient's interests. This approach evaluated purchasing behavior both online and in-store, leading to higher shopping frequency and net sales per basket without negatively affecting the contribution margin.
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Thalia, a leading omnichannel bookseller in the DACH region, integrated self-checkout terminals using GK OmniPOS. This was done to improve the shopping experience and streamline internal processes. T...he integration allowed Thalia to operate attended checkouts and self-checkouts seamlessly. They also implemented different requirements for bookstores in Switzerland and Austria. Future web applications can be easily integrated without affecting the core system.
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Bergzeit, an outdoor outfitter, uses the GK AIR Price Optimizer to manage prices effectively. They implemented channel- and country-specific pricing strategies to optimize key performance indicators ...and ensure customer acceptance. Bergzeit established automated pricing processes with traceability and transparency. They also incorporated complex interactions between various price influencing factors into their product range pricing.
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GK standard software helped Coop Genossenschaft upgrade 960 stores in Switzerland to a single system. Coop reduced service and maintenance costs. The company can now add new technology faster. Automa...ted GK solutions improved label printing and cut costs. Deep integration with SAP removed the need for extra data systems.
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GK AIR Price Optimizer helped 11teamsports automate price calculation for 400,000 products. The solution increased margin and revenue. Order rate went up by 3%. Price automation freed up time for str...ategic tasks. 11teamsports now uses different pricing methods for margin, revenue, and sell-off optimization. Prices update in both online shops and stores.
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GK/Retail helped Coop Switzerland replace five old systems with one standard software. Coop needed a scalable, affordable, and efficient solution for all sales channels. GK/Retail integrated with SAP... and other systems, and added automated label printing. Coop saved money on service, maintenance, and label printing. The new system made it easy to add new features and support future growth.
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Coop Cooperative, a Swiss retail company with 960 sales outlets, integrated GK/Retail to standardize its systems. Over 6,000 systems were converted in a year. This integration reduced service and mai...ntenance costs and allowed quick adoption of new technologies. It also eliminated limitations in label printing and additional systems for data conversion by integrating with central SAP systems.
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Shoprite is the largest retailer in South Africa. They have over 3,152 stores in 10 countries. They are modernizing technology in 2,500 stores with GK OmniPOS. They integrated RFID-based self-checkou...ts in six months. They plan to integrate fiscalizations for various countries.
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Berner Group wanted to offer a personalized online experience to its B2B customers in the construction, industry, and mobility sectors. They integrated the AI solution GK AIR Personalization to provi...de relevant product recommendations. This integration was done quickly and personalized recommendations were implemented at various contact points in 20 online stores. As a result, Berner Group increased up-selling and cross-selling, boosting sales figures.
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Bruno Bader, a company known for quality products in fashion and living segments, wanted to increase online store traffic and newsletter response. They integrated GK AIR Personalization with the help... of partner agency dotsource. This project improved recommendation quality, increased click rates in newsletters, and reduced manual effort. Sales from recommendations also increased compared to the previous solution.
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Sopharma Trading uses GK CLOUD4RETAIL for its stores and online pharmacies. They integrated healthcare solutions quickly with App Enablement. They control 213 stores with GK solutions. They are ready... for future IT projects like self-checkout.
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