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Friendbuy: Use-Cases, Insights and Reviews | 2025 Cuspera

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Referral Marketing Software for Growth Marketers

Friendbuy Overview

Friendbuy enhances customer acquisition and retention for e-commerce and B2B brands through its referral and loyalty program software. It is designed to increase customer lifetime value by leveraging existing customer networks. Friendbuy's platform is known for delivering quantifiable results, such as a 15% conversion rate from referred customers for SPANX and a referral program CPA that is 117 times cheaper than paid ads for Prose. The software supports enterprise-level operations, offering scalability and efficiency in building high-performing loyalty and referral programs. By integrating seamlessly with tools like Klaviyo, Friendbuy also enables brands like woom to boost email and SMS subscriber acquisition by 40%. This solution positions businesses to capitalize on word-of-mouth marketing, driving sustainable growth in competitive markets.

Use Cases

Customers recommend Referral Management, Engagement Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Friendbuy.

Other use cases:

Content Sharing
Social Media Analytics
Training & Onboarding
Campaign Monitoring
Competitive Intelligence
Generation Of New Leads
Lead Qualification: Technographic

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Friendbuy.

Other priorities:

Build Brand Awareness
Improve Brand Engagement
Enter New Markets Internationally Or Locally
Scale Best Practices
Increase Sales & Revenue
Improve ROI
Increase Customer Life Time Value

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Friendbuy Use-Cases and Business Priorities: Customer Satisfaction Data

Friendbuy works with different mediums / channels such as Social Media. Facebook. and Instagram.

Friendbuy's features include Templates. and Friendbuy support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Friendbuy analytics capabilities include Analytics, and Custom Reports.

Reviews

"Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of the customers we acquire through Friendbuy make a repeat purchase." - Becky C

Friendbuy, ClientCircle, InviteReferrals, UpViral, Talkable, etc., all belong to a category of solutions that help Referral Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Friendbuy provides referral and loyalty program software for leading ecommerce and B2B brands. Customer acquisition and lifetime value are increased through these programs.

Popular Business Setting

for Friendbuy

Top Industries

Apparel & Fashion
Design

Popular in

Mid Market
Small Business

Friendbuy is popular in Apparel & Fashion, and Design, and is widely used by Mid Market, and Small Business,

Comprehensive Insights on Friendbuy Use Cases

How can Friendbuy optimize your Referral Management Workflow?

How does Friendbuy facilitate Engagement Management?

Why is Friendbuy the best choice for Loyalty Management?

15+ more Business Use Cases

102 buyers and buying teams have used Cuspera to assess how well Friendbuy solved their Referral Marketing needs. Cuspera uses 212 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Referral Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Becky C Head of Retention Outdoor Voices	Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of the customers we acquire through Friendbuy make a repeat purchase. Testimonial By Becky C
James D Sr. Director of Customer Marketing & CRM Casper	The support we receive from Friendbuy, coupled with the visibility they provide into program performance, is unmatched. Testimonial By James D
Rich K Growth Marketing Manager Tonal	The Friendbuy experience is honest, it’s efficient, and it continues to evolve to meet our needs. With a partner this good, there’s no need to look anywhere else. Testimonial By Rich K

CUSTOMERS	TESTIMONIALS
Becky C Head of Retention Outdoor Voices	Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of the customers we acquire through Friendbuy make a repeat purchase. Testimonial By Becky C
James D Sr. Director of Customer Marketing & CRM Casper	The support we receive from Friendbuy, coupled with the visibility they provide into program performance, is unmatched. Testimonial By James D
Rich K Growth Marketing Manager Tonal	The Friendbuy experience is honest, it’s efficient, and it continues to evolve to meet our needs. With a partner this good, there’s no need to look anywhere else. Testimonial By Rich K

Case Studies

Consumer Goods

CASE STUDY woom

Friendbuy referral program software helped woom boost email and SMS subscriber acquisition by 40%. The program drove a 58% increase in month-over-month revenue from the new subscribers. Referred frie...nds had a 21% higher average order value than the sitewide average. woom used Friendbuy with Klaviyo and Shopify to power their referral program. The solution helped woom grow sales and reach more parents.

Food & Beverages

CASE STUDY Flaviar

Friendbuy helped Flaviar grow referral revenue by 256% year-over-year. Flaviar used Friendbuy’s referral program software to make it easy for members to share with friends. The platform let Flaviar r...un multiple campaigns and adjust rewards for different membership tiers. Flaviar saw a 130% increase in total shares and a 300% increase in total conversions per month. The program was easy to set up and manage, helping Flaviar get more new members every week.

CASE STUDY Branch Furniture

Branch Furniture used Friendbuy referral program software to improve their word-of-mouth marketing. Their old referral provider was unreliable and hard to scale. Friendbuy helped them launch a new pr...ogram that was easy to use and fit their business needs. Branch Furniture saw a 50x return on investment and 8% of new email subscribers came from the referral program. The team valued Friendbuy's expert support and advice.

CASE STUDY Casper

Casper used Friendbuy's referral program software to boost customer acquisition. The company needed a scalable solution for referrals and rewards, plus strong analytics. Friendbuy provided a turnkey ...platform with A/B testing and deep reporting. Casper saw a 7x higher ROI than average marketing investments. Referral conversion rates increased by 13%. Share rates rose by 220% after best practice optimizations and A/B testing.

Health, Wellness and Fitness

CASE STUDY Saalt

Friendbuy loyalty program software helped Saalt boost customer engagement. Saalt wanted to turn customer passion into growth but their old loyalty and referral programs did not work well. With Friend...buy, Saalt saw a 41% repeat purchase rate among loyalty members. Loyalty members had a 28% higher average order value. Referral conversion rate increased by 56%. Saalt used Friendbuy with Shopify and Klaviyo integrations.

CASE STUDY Olive & June

Friendbuy helped Olive & June grow their referral marketing program. The challenge was to stand out in the crowded beauty market and reach more customers. Olive & June used Friendbuy's referral progr...am software and design tools to optimize placements and increase share rates. They achieved an 18.5% conversion rate for referred friends. Their referral channel delivered a cost per acquisition one-third that of other channels and performed 7.5 times better than paid channels.

6 Workflows You Can Set Up Today For Your Best BFCM Yet

Peers used Friendbuy for referral management and engagement management

Friendbuy Competitors

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Friendbuy Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	3.59/5 ★ Read Reviews (18)
Custom Reports	3.10/5 ★ Read Reviews (32)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	3.59/5 ★ Read Reviews (18)
Custom Reports	3.10/5 ★ Read Reviews (32)

Software Failure Risk Guidance

for Friendbuy

Overall Risk Meter

Low Medium High

Top Failure Risks for Friendbuy

Friendbuy, Inc Profile

Company Name

Friendbuy, Inc

Company Website

https://www.friendbuy.com/

HQ Location

925 N La Brea Ave , Los Angeles, CA 90038, US

Employees

11-50

Social

Financials

SEED

Friendbuy: Use-Cases, Insights and Reviews | 2025 Cuspera

Referral Marketing Software for Growth Marketers

Failure Risk for Friendbuy ?