Friendbuy Overview

Friendbuy enhances customer acquisition and retention for e-commerce and B2B brands through its referral and loyalty program software. It is designed to increase customer lifetime value by leveraging existing customer networks. Friendbuy's platform is known for delivering quantifiable results, such as a 15% conversion rate from referred customers for SPANX and a referral program CPA that is 117 times cheaper than paid ads for Prose. The software supports enterprise-level operations, offering scalability and efficiency in building high-performing loyalty and referral programs. By integrating seamlessly with tools like Klaviyo, Friendbuy also enables brands like woom to boost email and SMS subscriber acquisition by 40%. This solution positions businesses to capitalize on word-of-mouth marketing, driving sustainable growth in competitive markets.

Use Cases

Customers recommend Referral Management, Engagement Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Friendbuy.

Other use cases:

  • Content Sharing
  • Social Media Analytics
  • Training & Onboarding
  • Campaign Monitoring
  • Competitive Intelligence
  • Generation Of New Leads
  • Lead Qualification: Technographic
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Friendbuy.

Other priorities:

  • Build Brand Awareness
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve ROI
  • Increase Customer Life Time Value
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Friendbuy Use-Cases and Business Priorities: Customer Satisfaction Data

Friendbuy works with different mediums / channels such as Social Media. Facebook. and Instagram.

Friendbuy's features include Templates. and Friendbuy support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Friendbuy analytics capabilities include Analytics, and Custom Reports.

Reviews

"Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of the customers we acquire through Friendbuy make a repeat purchase." - Becky C

Friendbuy, ClientCircle, InviteReferrals, UpViral, Talkable, etc., all belong to a category of solutions that help Referral Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Friendbuy provides referral and loyalty program software for leading ecommerce and B2B brands. Customer acquisition and lifetime value are increased through these programs.

Popular Business Setting

for Friendbuy

Top Industries

  • Apparel & Fashion
  • Design

Popular in

  • Mid Market
  • Small Business

Friendbuy is popular in Apparel & Fashion, and Design, and is widely used by Mid Market, and Small Business,

Friendbuy Customer wins, Customer success stories, Case studies

How can Friendbuy enhance your Referral Management process?

How can Friendbuy enhance your Engagement Management process?

What Are the key features of Friendbuy for Loyalty Management?

How efficiently Does Friendbuy manage your Content Sharing?

What solutions does Friendbuy provide for Social Media Analytics?

102 buyers and buying teams have used Cuspera to assess how well Friendbuy solved their Referral Marketing needs. Cuspera uses 212 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Referral Marketing needs.

CUSTOMERS TESTIMONIALS
Friendbuy testimonial

Becky C

Head of Retention

Outdoor Voices
Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of the customers we acquire through Friendbuy make a repeat purchase. Testimonial By Becky C
Friendbuy testimonial

James D

Sr. Director of Customer Marketing & CRM

Casper
The support we receive from Friendbuy, coupled with the visibility they provide into program performance, is unmatched. Testimonial By James D
Friendbuy testimonial

Rich K

Growth Marketing Manager

Tonal
The Friendbuy experience is honest, it’s efficient, and it continues to evolve to meet our needs. With a partner this good, there’s no need to look anywhere else. Testimonial By Rich K
CUSTOMERS TESTIMONIALS
Friendbuy testimonial

Becky C

Head of Retention

Outdoor Voices
Friendbuy has been a great partner and an efficient way for us to acquire new and highly qualified customers. Nearly half of the customers we acquire through Friendbuy make a repeat purchase. Testimonial By Becky C
Friendbuy testimonial

James D

Sr. Director of Customer Marketing & CRM

Casper
The support we receive from Friendbuy, coupled with the visibility they provide into program performance, is unmatched. Testimonial By James D
Friendbuy testimonial

Rich K

Growth Marketing Manager

Tonal
The Friendbuy experience is honest, it’s efficient, and it continues to evolve to meet our needs. With a partner this good, there’s no need to look anywhere else. Testimonial By Rich K

PrettyLitter - Consumer Goods - Medium

Friendbuy's loyalty and referral platform helped PrettyLitter achieve a 13.6× ROI from redeemed member revenue. The program drove a 19–20% referral share rate and a 20% conversion rate for referred f...riends. PrettyLitter used integrations with Digioh, Klaviyo, and Recharge to collect first-party data and personalize offers. The loyalty program rewarded actions like quiz completions and subscription milestones, boosting engagement and average order value. With a lean team, PrettyLitter scaled customer retention and acquisition without extra staff.

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SPANX - Retail - Large

Friendbuy helped SPANX move word-of-mouth marketing online. SPANX used Friendbuy's referral marketing platform to let customers share products by email, links, and social media. Referred customers ha...d a 15% conversion rate. Orders from referred customers had 8% higher average order value. Category-specific campaigns boosted conversion rates by 26%. SPANX used Friendbuy to run flexible, event-driven referral campaigns for more growth.

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Get Back Necklaces - Apparel & Fashion

Friendbuy helped Get Back Necklaces grow referral revenue by 320% after switching to the platform. The company used Friendbuy’s A/B testing to optimize their referral offer, leading to a 700% increas...e in referral revenue. The platform made it easy to test and change offers without coding. Get Back Necklaces doubled their conversion rate and share rate with Friendbuy’s tools. The solution supported rapid growth and improved customer retention.

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Thinx - Health, Wellness And Fitness

Friendbuy helped Thinx grow referral revenue by 114% year-over-year. Thinx used Friendbuy’s Shopify Plus integration to let customers stack referral credits. This made it easier for advocates to use ...their rewards. The referral program doubled in size. Thinx achieved a cost per acquisition of less than $1. Friendbuy’s platform also gave Thinx more control and better reporting.

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woom - Sporting Goods

Friendbuy referral program software helped woom boost email and SMS subscriber acquisition by 40%. The program drove a 58% increase in month-over-month revenue from the new subscribers. Referred frie...nds had a 21% higher average order value than the sitewide average. woom used Friendbuy with Klaviyo and Shopify to power their referral program. The solution helped woom grow sales and reach more parents.

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Casper - Home Goods

Casper used Friendbuy's referral program software to boost customer acquisition. The company needed a scalable solution for referrals and rewards, plus strong analytics. Friendbuy provided a turnkey ...platform with A/B testing and deep reporting. Casper saw a 7x higher ROI than average marketing investments. Referral conversion rates increased by 13%. Share rates rose by 220% after best practice optimizations and A/B testing.

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6 Workflows You Can Set Up Today For Your Best BFCM Yet

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Peers used Friendbuy for referral management and engagement management

Friendbuy Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.59/5 ★

Read Reviews (18)
Custom Reports

3.10/5 ★

Read Reviews (32)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.59/5 ★

Read Reviews (18)
Custom Reports

3.10/5 ★

Read Reviews (32)

Software Failure Risk Guidance

?

for Friendbuy

Overall Risk Meter

Low Medium High

Top Failure Risks for Friendbuy

Friendbuy, Inc Profile

Company Name

Friendbuy, Inc

Company Website

https://www.friendbuy.com/

HQ Location

925 N La Brea Ave , Los Angeles, CA 90038, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SEED