Product Business Settings

SAP Engagement Cloud is popular in Apparel & Fashion, Restaurants, and Retail industries and is widely used by Enterprise, Mid Market, and Small Business.

Integrations

Website Builder
Team Collaboration

SAP Engagement Cloud Product Overview

SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.

How satisfied the customers are with SAP Engagement Cloud use-cases

Reviews

"With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in t...his highly competitive sector. As a result of these insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform." - Edit Dudas
"Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web ...interactions, call center [touch points], and in-store… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?" - Scott Jonsmyth-Clarke

SAP Engagement Cloud Customer Insights, Testimonials and Case Studies

How efficiently Does SAP Engagement Cloud manage your Engagement Management?

What Are the key features of SAP Engagement Cloud for Loyalty Management?

How efficiently Does SAP Engagement Cloud manage your Communication Management?

Why is SAP Engagement Cloud the best choice for Digital Marketing?

Why is SAP Engagement Cloud the best choice for Campaign Management?

What is SAP Engagement Cloud?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Engagement Cloud used for?

SAP Engagement Cloud is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Engagement Cloud?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Engagement Cloud.

Who uses SAP Engagement Cloud?

SAP Engagement Cloud is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Engagement Cloud alternatives?

Experiture Marketing Platform, Bloomreach, Maropost and Listrak are popular alternatives for SAP Engagement Cloud.

Where is SAP Engagement Cloud located?

SAP Engagement Cloud is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.

11 buyers and buying teams have used Cuspera to assess how well SAP Engagement Cloud solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
SAP Engagement Cloud testimonial

Edit Dudas

Head of CRM

Adidas Runtastic

With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in this highly competitive sector. As a result of thes...e insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform.

Testimonial By Edit Dudas
SAP Engagement Cloud testimonial

Scott Jonsmyth-Clarke

Group CRM & Digital Communications Manager

Sally Europe

Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-s...tore… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?

Testimonial By Scott Jonsmyth-Clarke
SAP Engagement Cloud testimonial

Markus Hatzelmann

Former Head of Customer Web

Sky

We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
CUSTOMERS TESTIMONIALS
SAP Engagement Cloud testimonial

Edit Dudas

Head of CRM

Adidas Runtastic

With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in this highly competitive sector. As a result of thes...e insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform.

Testimonial By Edit Dudas
SAP Engagement Cloud testimonial

Scott Jonsmyth-Clarke

Group CRM & Digital Communications Manager

Sally Europe

Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-s...tore… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop?

Testimonial By Scott Jonsmyth-Clarke
SAP Engagement Cloud testimonial

Markus Hatzelmann

Former Head of Customer Web

Sky

We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
 

SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday - Retail Technology Innovation Hub

SAP Emarsys research indicates that 51% of UK Gen Z shoppers will prioritize brands reflecting their values this Black Friday, with 19% willing to pay more for ethical alignment. The study highlights... the importance of AI in creating personalized customer experiences. Mizuno, a sports brand, partnered with SAP Emarsys to enhance customer engagement, resulting in significant increases in active customers and revenue.

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Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation

Gibson achieved a 120% increase in email revenue and doubled email engagement by utilizing the SAP Emarsys Customer Engagement platform for enhanced personalization. This shift supports Gibson's dire...ct-to-consumer strategy, integrating email, mobile, and app channels to create personalized customer interactions. The brand's focus on digital engagement, including experiential retail sites and a new loyalty program, underscores its commitment to nurturing customer relationships.

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Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys

Gibson achieved a 120% increase in email revenue and doubled email engagement by adopting the SAP Emarsys Customer Engagement platform. This shift towards personalized customer experiences has signif...icantly boosted Gibson's direct-to-consumer retail efforts. The integration of email, mobile, apps, and in-store channels has enhanced customer interactions, contributing to Gibson's success in building lasting customer loyalty.

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DJI - Consumer Electronics - Large

SAP Engagement Cloud helped DJI boost active customer revenue by 180%. DJI used the platform to personalize campaigns and improve email deliverability. They integrated sales and service data for bett...er customer insights. This led to a 44% increase in average order value and a 38% reduction in churn. DJI now sends targeted emails at scale and delivers localized experiences in over 100 countries.

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flaconi - Retail - Medium

SAP Engagement Cloud helped flaconi, a leading German beauty retailer, boost customer retention to over 80%. The platform enabled flaconi to automate more than 1,000 lifecycle campaigns, generating 6...0% of CRM revenue. Mobile-first strategies powered by SAP Engagement Cloud led to a threefold increase in revenue from push notifications. Gamification and personalized communications increased click rates by 40% and attracted up to 600,000 participants per game. flaconi expanded into five new markets, accelerating international launches and CRM efficiency.

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Cupshe - Apparel & Fashion - Large

SAP Engagement Cloud helped Cupshe boost conversions by 60% and increase revenue by 46%. Cupshe faced poor email deliverability and struggled to scale personalized marketing. The platform enabled aut...omated, multi-channel campaigns and improved customer retention. With automation, Cupshe reduced manual work and scaled engagement with a lean team. Email became a key revenue driver, with sustained growth in revenue and customer engagement.

Read on →

SAP Emarsys Customer Engagement Services

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Peers used SAP Engagement Cloud for engagement management and loyalty management

SAP Engagement Cloud Features

  • Low
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FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)

SAP Engagement Cloud Integrations

SAP Engagement Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for SAP Engagement Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Engagement Cloud

Emarsys North America, Inc. News

Product
 

SAP renames SAP Emarsys solution to SAP Engagement Cloud

SAP has renamed its SAP Emarsys solution to SAP Engagement Cloud, emphasizing its strategy to integrate engagement as a core enterprise capability. The renamed solution enhances customer experience by connecting insights with operational execution in real time, incorporating AI-enabled insights for scalable personalized engagement. The enterprise edition offers advanced governance and data-control features, supporting organizations in maintaining global consistency while adapting locally.

Company
 

SAP Emarsys Renamed to SAP Engagement Cloud

SAP has rebranded its omnichannel marketing platform from SAP Emarsys Customer Engagement to SAP Engagement Cloud, effective February 19, 2026. This rebranding introduces two editions: the existing Emarsys Edition and a new Enterprise Edition, which includes advanced features such as cross-cloud orchestration and real-time ERP signals. The change reflects SAP's strategic shift towards full-lifecycle customer engagement across marketing, commerce, service, and loyalty.

Product
 

SAP Renames SAP Emarsys Solution to SAP Engagement Cloud

SAP SE has rebranded its SAP Emarsys solution to SAP Engagement Cloud, emphasizing its strategy to enhance enterprise engagement capabilities. The new SAP Engagement Cloud integrates AI-driven insights for personalized customer experiences and offers an enterprise edition for advanced governance and data control. Existing SAP Emarsys features remain, with new capabilities available incrementally. This rebranding aligns with SAP's focus on real-time, scalable customer engagement solutions.

Product
 

SAP Renames Emarsys to SAP Engagement Cloud: A New Era of Enterprise ...

SAP has rebranded its Emarsys solution to SAP Engagement Cloud, marking a strategic shift towards integrating customer engagement into enterprise operations. This rebranding, effective February 19, 2026, aims to leverage AI-driven insights for personalized customer experiences. The new SAP Engagement Cloud, enterprise edition, offers enhanced governance and control for organizations operating across multiple regions and brands.

Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Financials

SERIES B