SAP Emarsys Customer Engagement Overview
SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Communication Management, as the business use cases that they have been most satisfied with while using SAP Emarsys Customer Engagement.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using SAP Emarsys Customer Engagement.
SAP Emarsys Customer Engagement Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Emarsys Customer Engagement works with different mediums / channels such as Omnichannel. and E-Mail.
SAP Emarsys Customer Engagement's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and SAP Emarsys Customer Engagement support capabilities include Email Support, AI Powered, Phone Support, etc. also SAP Emarsys Customer Engagement analytics capabilities include Analytics, and Custom Reports.
Reviews
"Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and eas...ily. It was facilitated by the user- friendly approach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into." - Jean-Baptiste Chapelleaubos
SAP Emarsys Customer Engagement, Experiture Marketing Platform, Bloomreach, Maropost, Listrak, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.
Popular Business Setting
for SAP Emarsys Customer Engagement
Top Industries
- Apparel & Fashion
- Restaurants
- Retail
Popular in
- Enterprise
- Mid Market
- Small Business
SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail and is widely used by Enterprise, Mid Market, and Small Business.
SAP Emarsys Customer Engagement Customer wins, Customer success stories, Case studies
How does SAP Emarsys Customer Engagement address your Engagement Management Challenges?
How can SAP Emarsys Customer Engagement optimize your Loyalty Management Workflow?
Why is SAP Emarsys Customer Engagement the best choice for Communication Management?
How does SAP Emarsys Customer Engagement address your Digital Marketing Challenges?
What makes SAP Emarsys Customer Engagement ideal for Campaign Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and easily. It was facilitated by the user- friendly appr...oach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into. |
|
We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for our brands and consumers in a very non-salesman-l...ike way. |
|
With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in this highly competitive sector. As a result of thes...e insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jean-Baptiste Chapelleaubos Customer Engagement Solutions Manager Betclic |
Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and easily. It was facilitated by the user- friendly appr...oach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into. |
|
Paige Farrow Senior Director of Marketing Char-Broil |
We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for our brands and consumers in a very non-salesman-l...ike way. |
|
Edit Dudas Head of CRM Adidas Runtastic |
With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in this highly competitive sector. As a result of thes...e insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform. |
SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday - Retail Technology Innovation Hub
Read more →Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation
Read more →Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys
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Read more →SAP Emarsys Customer Engagement Services
Frequently Asked Questions(FAQ)
for SAP Emarsys Customer Engagement
What is SAP Emarsys Customer Engagement?
SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.
It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.
Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.
What is SAP Emarsys Customer Engagement used for?
What are the top features of SAP Emarsys Customer Engagement?
Who uses SAP Emarsys Customer Engagement?
What are SAP Emarsys Customer Engagement alternatives?
Where is SAP Emarsys Customer Engagement located?
Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management
SAP Emarsys Customer Engagement Competitors
SAP Emarsys Customer Engagement Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (55) |
| Analytics | Read Reviews (96) |
| Custom Reports | Read Reviews (157) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (55) |
| Analytics | Read Reviews (96) |
| Custom Reports | Read Reviews (157) |
SAP Emarsys Customer Engagement Integrations
SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for SAP Emarsys Customer Engagement
Overall Risk Meter
Top Failure Risks for SAP Emarsys Customer Engagement
Emarsys North America, Inc. News
Gen Zs Brand Loyalty Replaced By Viral Moments Finds SAP Emarsys Report
SAP Emarsys' report reveals a shift in Gen Z's brand loyalty towards viral moments rather than long-term trust. The Customer Loyalty Index highlights that 36% of Gen Z shoppers buy products trending on social media, and 51% are loyal to products over brands. SAP Emarsys emphasizes the importance of AI-powered personalization to transform these trends into lasting loyalty. The company also launched the B2B Buyer Loyalty Index to explore business buyer loyalty.
SAP Emarsys Q2 2025 Product Release
SAP Emarsys has launched new AI-driven tools as part of its latest platform update. These enhancements include advanced personalization, predictive analytics, and automation features designed to improve omnichannel customer engagement. The update aims to help brands deliver targeted marketing campaigns, increase customer retention, and drive revenue growth in competitive digital commerce environments.
SAP Recognized as a Leader in IDC MarketScape for Omni ...
SAP Emarsys is recognized as a leader in omni-channel marketing for B2C enterprises, offering AI-powered personalized engagement across various channels and industries.
SAP Emarsys Unveils Innovative New Features and Enhancements ...
SAP Emarsys introduced new features and enhancements in its July 2023 release, focusing on AI-powered personalized omnichannel engagement for marketers across various industries.
Emarsys North America, Inc. Profile
HQ Location
10 W Market St., Suite 1350 Indianapolis, IN 46204 United States
Employees
501-1000
Social
Financials
SERIES B
