SAP Emarsys Customer Engagement Overview

SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Communication Management, as the business use cases that they have been most satisfied with while using SAP Emarsys Customer Engagement.

Other use cases:

  • Digital Marketing
  • Campaign Management
  • Social Media Management
  • Segmentation And Targeting
  • Personalized Marketing
  • Helpdesk Management
  • Lifetime Value Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using SAP Emarsys Customer Engagement.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
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SAP Emarsys Customer Engagement Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Emarsys Customer Engagement works with different mediums / channels such as Omnichannel. and E-Mail.

SAP Emarsys Customer Engagement's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and SAP Emarsys Customer Engagement support capabilities include Email Support, AI Powered, Phone Support, etc. also SAP Emarsys Customer Engagement analytics capabilities include Analytics, and Custom Reports.

Reviews

"With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in t...his highly competitive sector. As a result of these insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform." - Edit Dudas

SAP Emarsys Customer Engagement, Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Popular Business Setting

for SAP Emarsys Customer Engagement

Top Industries

  • Apparel & Fashion
  • Restaurants
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Small Business

SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail and is widely used by Enterprise, Mid Market, and Small Business.

SAP Emarsys Customer Engagement Customer wins, Customer success stories, Case studies

How can SAP Emarsys Customer Engagement enhance your Engagement Management process?

How can SAP Emarsys Customer Engagement enhance your Loyalty Management process?

What benefits does SAP Emarsys Customer Engagement offer for Communication Management?

How does SAP Emarsys Customer Engagement address your Digital Marketing Challenges?

What benefits does SAP Emarsys Customer Engagement offer for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Edit Dudas

Head of CRM

Adidas Runtastic
With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in this highly competitive sector. As a result of thes...e insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform.

Testimonial By Edit Dudas
SAP Emarsys Customer Engagement testimonial

Markus Hatzelmann

Former Head of Customer Web

Sky
We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
SAP Emarsys Customer Engagement testimonial

Paige Farrow

Senior Director of Marketing

Char-Broil
We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for our brands and consumers in a very non-salesman-l...ike way.

Testimonial By Paige Farrow
CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Edit Dudas

Head of CRM

Adidas Runtastic
With Emarsys, we have been able to address business challenges within our organization by gaining deeper insights on our customers. We are excited to take this journey together and be part of this solution, which will help mobile businesses win in this highly competitive sector. As a result of thes...e insights and new capabilities, we now serve our community through a mobile-first approach by delivering millions of personalized messages every day — all within a single platform.

Testimonial By Edit Dudas
SAP Emarsys Customer Engagement testimonial

Markus Hatzelmann

Former Head of Customer Web

Sky
We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
SAP Emarsys Customer Engagement testimonial

Paige Farrow

Senior Director of Marketing

Char-Broil
We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for our brands and consumers in a very non-salesman-l...ike way.

Testimonial By Paige Farrow
 

SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday - Retail Technology Innovation Hub

SAP Emarsys research indicates that 51% of UK Gen Z shoppers will prioritize brands reflecting their values this Black Friday, with 19% willing to pay more for ethical alignment. The study highlights... the importance of AI in creating personalized customer experiences. Mizuno, a sports brand, partnered with SAP Emarsys to enhance customer engagement, resulting in significant increases in active customers and revenue.

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Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation

Gibson achieved a 120% increase in email revenue and doubled email engagement by utilizing the SAP Emarsys Customer Engagement platform for enhanced personalization. This shift supports Gibson's dire...ct-to-consumer strategy, integrating email, mobile, and app channels to create personalized customer interactions. The brand's focus on digital engagement, including experiential retail sites and a new loyalty program, underscores its commitment to nurturing customer relationships.

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Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys

Gibson achieved a 120% increase in email revenue and doubled email engagement by adopting the SAP Emarsys Customer Engagement platform. This shift towards personalized customer experiences has signif...icantly boosted Gibson's direct-to-consumer retail efforts. The integration of email, mobile, apps, and in-store channels has enhanced customer interactions, contributing to Gibson's success in building lasting customer loyalty.

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Home Depot Mexico - Retail

Home Depot Mexico wanted to improve customer loyalty and increase sales during the Hot Sale event. They faced challenges like a fragmented market, low e-commerce adoption, and limited personalization.... With SAP Emarsys, they unified customer data and used personalized marketing to engage shoppers. They saw an 8x conversion during the Hot Sale promotion and a 5% increase in conversion rate. Home Depot became one of the top 6 retailers in searches during the peak season.

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Gibson - Consumer Goods

SAP Emarsys helps Gibson create personalized customer journeys. After a first purchase, Gibson uses predictive intelligence and automation to tailor experiences for each customer. The platform lets G...ibson connect with retail partners like Guitar Center and Sam Ash using pre-built tactics. Unified customer profiles help Gibson bridge online and in-store experiences. This approach builds loyalty and drives engagement across channels.

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John Frieda - Consumer Products

John Frieda wanted to increase orders and improve conversion rates for a new product line. They worked with SAP Emarsys and Blue Wheel to launch the ULTRAfiller+ thickening system. They used paid soc...ial and automated emails to reach more customers. Their campaign reached four times more contacts. 88% of customers bought two or more products during the campaign. The click to open rate doubled.

Read on →

SAP Emarsys Customer Engagement Services

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Frequently Asked Questions(FAQ)

for SAP Emarsys Customer Engagement

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform and Omnisend are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.
lightning

Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management

SAP Emarsys Customer Engagement Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)

SAP Emarsys Customer Engagement Integrations

SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.63/5 ★

Read Reviews (75)
Data Export

2.96/5 ★

Read Reviews (22)

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Emarsys North America, Inc. News

Product

Gen Zs Brand Loyalty Replaced By Viral Moments Finds SAP Emarsys Report

SAP Emarsys' report reveals a shift in Gen Z's brand loyalty towards viral moments rather than long-term trust. The Customer Loyalty Index highlights that 36% of Gen Z shoppers buy products trending on social media, and 51% are loyal to products over brands. SAP Emarsys emphasizes the importance of AI-powered personalization to transform these trends into lasting loyalty. The company also launched the B2B Buyer Loyalty Index to explore business buyer loyalty.

Read more →
Product

SAP Emarsys Q2 2025 Product Release

SAP Emarsys has launched new AI-driven tools as part of its latest platform update. These enhancements include advanced personalization, predictive analytics, and automation features designed to improve omnichannel customer engagement. The update aims to help brands deliver targeted marketing campaigns, increase customer retention, and drive revenue growth in competitive digital commerce environments.

Read more →
Awards

SAP Recognized as a Leader in IDC MarketScape for Omni ...

SAP Emarsys is recognized as a leader in omni-channel marketing for B2C enterprises, offering AI-powered personalized engagement across various channels and industries.

Read more →
Product

SAP Emarsys Unveils Innovative New Features and Enhancements ...

SAP Emarsys introduced new features and enhancements in its July 2023 release, focusing on AI-powered personalized omnichannel engagement for marketers across various industries.

Read more →

Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES B