SAP Emarsys Customer Engagement Overview

SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Communication Management, as the business use cases that they have been most satisfied with while using SAP Emarsys Customer Engagement.

Other use cases:

  • Digital Marketing
  • Campaign Management
  • Social Media Management
  • Segmentation And Targeting
  • Personalized Marketing
  • Helpdesk Management
  • Lifetime Value Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using SAP Emarsys Customer Engagement.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
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SAP Emarsys Customer Engagement Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Emarsys Customer Engagement works with different mediums / channels such as Omnichannel. and E-Mail.

SAP Emarsys Customer Engagement's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and SAP Emarsys Customer Engagement support capabilities include Email Support, AI Powered, Phone Support, etc. also SAP Emarsys Customer Engagement analytics capabilities include Analytics, and Custom Reports.

Reviews

"At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommen...dations at all times… [in the future, things will become] much more diverse… real-time personalization will get much more interesting for us in the future." - Nina Pollex

SAP Emarsys Customer Engagement, Experiture Marketing Platform, Bloomreach, Maropost, Listrak, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Popular Business Setting

for SAP Emarsys Customer Engagement

Top Industries

  • Apparel & Fashion
  • Restaurants
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Small Business

SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail and is widely used by Enterprise, Mid Market, and Small Business.

SAP Emarsys Customer Engagement Customer wins, Customer success stories, Case studies

How can SAP Emarsys Customer Engagement optimize your Engagement Management Workflow?

How can SAP Emarsys Customer Engagement enhance your Loyalty Management process?

What Are the key features of SAP Emarsys Customer Engagement for Communication Management?

How efficiently Does SAP Emarsys Customer Engagement manage your Digital Marketing?

What makes SAP Emarsys Customer Engagement ideal for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Nina Pollex

Director of CRM

Babbel

At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommendations at all times… [in the future, things will ...become] much more diverse… real-time personalization will get much more interesting for us in the future.

Testimonial By Nina Pollex
SAP Emarsys Customer Engagement testimonial

Jade Lau

Lead of Nike Direct Digital Commerce

Nike

The beauty of the Emarsys marketing platform is that it always provides an actionable next step for the client to run its automated marketing campaign. Testimonial By Jade Lau
SAP Emarsys Customer Engagement testimonial

Erica Lau

Marketing Director

big big shop

Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We can also use the Strategic Dashboard to inspire designs for our loyalty program as well as analytics from Customer Lifecycle to understand mo...re about our customers. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle. We are looking forward to building more campaigns and generating more revenue through the Emarsys platform.

Testimonial By Erica Lau
CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Nina Pollex

Director of CRM

Babbel

At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommendations at all times… [in the future, things will ...become] much more diverse… real-time personalization will get much more interesting for us in the future.

Testimonial By Nina Pollex
SAP Emarsys Customer Engagement testimonial

Jade Lau

Lead of Nike Direct Digital Commerce

Nike

The beauty of the Emarsys marketing platform is that it always provides an actionable next step for the client to run its automated marketing campaign. Testimonial By Jade Lau
SAP Emarsys Customer Engagement testimonial

Erica Lau

Marketing Director

big big shop

Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We can also use the Strategic Dashboard to inspire designs for our loyalty program as well as analytics from Customer Lifecycle to understand mo...re about our customers. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle. We are looking forward to building more campaigns and generating more revenue through the Emarsys platform.

Testimonial By Erica Lau
 

SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday - Retail Technology Innovation Hub

SAP Emarsys research indicates that 51% of UK Gen Z shoppers will prioritize brands reflecting their values this Black Friday, with 19% willing to pay more for ethical alignment. The study highlights... the importance of AI in creating personalized customer experiences. Mizuno, a sports brand, partnered with SAP Emarsys to enhance customer engagement, resulting in significant increases in active customers and revenue.

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Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation

Gibson achieved a 120% increase in email revenue and doubled email engagement by utilizing the SAP Emarsys Customer Engagement platform for enhanced personalization. This shift supports Gibson's dire...ct-to-consumer strategy, integrating email, mobile, and app channels to create personalized customer interactions. The brand's focus on digital engagement, including experiential retail sites and a new loyalty program, underscores its commitment to nurturing customer relationships.

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Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys

Gibson achieved a 120% increase in email revenue and doubled email engagement by adopting the SAP Emarsys Customer Engagement platform. This shift towards personalized customer experiences has signif...icantly boosted Gibson's direct-to-consumer retail efforts. The integration of email, mobile, apps, and in-store channels has enhanced customer interactions, contributing to Gibson's success in building lasting customer loyalty.

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PatPat - Retail - Retail

PatPat used SAP Engagement Cloud to connect customer data and automate omnichannel marketing. They improved email deliverability from 60% to over 99%. Revenue doubled after implementing automated cam...paigns and targeted segmentation. Campaign automation drove 42.5% of revenue and average order value rose by 33%. Monthly opt-ins increased by 20%. PatPat now reaches customers across email, SMS, web push, and app push channels.

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Ferrara - Consumer Goods - Consumer Goods

Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve customer engagement. They unified customer data across 10 brands and created personalized marketing campaigns. Email open r...ates increased to 20–30%, which is 10–20% above the industry average. Ferrara now segments audiences more precisely and tests personalized content. The company respects privacy laws while building stronger relationships with candy fans.

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Krispy Kreme - Food & Beverages - food & beverages

Krispy Kreme wanted to improve its digital presence and unify its customer experience across in-store and online channels. The company faced challenges with siloed customer data, limited resources, a...nd a lack of an omnichannel view. Krispy Kreme used SAP Emarsys to centralize customer data and automate marketing programs. This helped them create a seamless experience for customers. As a result, they saw a 53% increase in leads, 70% year-over-year growth in website clicks, and a 19% increase in revenue from digital efforts.

Read on →

SAP Emarsys Customer Engagement Services

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Frequently Asked Questions(FAQ)

for SAP Emarsys Customer Engagement

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Experiture Marketing Platform, Bloomreach, Maropost and Listrak are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.
lightning

Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management

SAP Emarsys Customer Engagement Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5

Read Reviews (55)
Analytics

4.48/5

Read Reviews (96)
Custom Reports

3.51/5

Read Reviews (157)

SAP Emarsys Customer Engagement Integrations

SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Emarsys North America, Inc. News

Company

SAP Emarsys Renamed to SAP Engagement Cloud

SAP has rebranded its omnichannel marketing platform from SAP Emarsys Customer Engagement to SAP Engagement Cloud, effective February 19, 2026. This rebranding introduces two editions: the existing Emarsys Edition and a new Enterprise Edition, which includes advanced features such as cross-cloud orchestration and real-time ERP signals. The change reflects SAP's strategic shift towards full-lifecycle customer engagement across marketing, commerce, service, and loyalty.

Product

SAP Renames SAP Emarsys Solution to SAP Engagement Cloud

SAP SE has rebranded its SAP Emarsys solution to SAP Engagement Cloud, emphasizing its strategy to enhance enterprise engagement capabilities. The new SAP Engagement Cloud integrates AI-driven insights for personalized customer experiences and offers an enterprise edition for advanced governance and data control. Existing SAP Emarsys features remain, with new capabilities available incrementally. This rebranding aligns with SAP's focus on real-time, scalable customer engagement solutions.

Product

SAP Renames Emarsys to SAP Engagement Cloud: A New Era of Enterprise ...

SAP has rebranded its Emarsys solution to SAP Engagement Cloud, marking a strategic shift towards integrating customer engagement into enterprise operations. This rebranding, effective February 19, 2026, aims to leverage AI-driven insights for personalized customer experiences. The new SAP Engagement Cloud, enterprise edition, offers enhanced governance and control for organizations operating across multiple regions and brands.

Company

SAP Renames Emarsys as Engagement Cloud * Science and Technology Times

SAP has rebranded its Emarsys platform as SAP Engagement Cloud, reflecting a strategic shift to integrate customer engagement across enterprise systems. The platform retains its marketing automation features but now emphasizes cross-departmental collaboration and AI-driven personalization. A new enterprise edition targets large organizations, offering enhanced governance and control features. The enterprise edition will be available starting February 19, 2026.

Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Financials

SERIES B