mediarithmics: Product updates, Customer stories, and Insights | 2026 Cuspera

Mediarithmics' CDP helped TV Azteca, a top broadcaster in Mexico, build a data alliance with other media partners. TV Azteca used the platform to onboard partner data securely and create a proprietar...y ID for addressability. This allowed them to match TV and digital audiences, expanding advertiser reach. As a result, TV Azteca grew its targetable audience by over 4x and increased CPMs by 30%.
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TF1 used mediarithmics to build a next-generation VOD monetisation platform. The main challenge was using their valuable data to help advertisers run targeted campaigns without cookies. mediarithmics... enabled TF1 to extract insights from their data. This helped advertisers activate more effective advertising. Philippe Boscher, head of digital - data at TF1, highlighted the value of this approach.
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Mediarithmics' e-merchandising solution helped La Redoute, a top French e-commerce retailer, improve operational efficiency. La Redoute used the tool to quickly find top-performing products and spot ...trends. The platform gave teams visual dashboards and drill-down features for deeper insights. E-merchandisers could make faster, better decisions with easy data exports and collection analysis. The tool is described as essential, intuitive, and user-friendly by La Redoute's e-store lead.
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Mediarithmics helped La Presse, a major North American publisher, improve acquisition and monetisation. La Presse used mediarithmics to build a data-driven strategy. The platform enabled better marke...ting personalisation and audience monetisation. This led to strong business results for La Presse.
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Fnac Darty used mediarithmics to build RetailLink, a self-serve retail media platform. The platform uses data from 36 million customers. RetailLink helps Fnac Darty improve its data strategy. The sol...ution supports marketing personalisation and audience monetisation. This case shows how retail media can use customer data for better results.
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mediarithmics helped Channel 4 build a strong data foundation for its Brandm4tch product. Channel 4 used mediarithmics as its customer data platform (CDP) partner. This partnership supported Channel ...4's marketing personalisation and audience monetisation. Channel 4 received awards and praise for Brandm4tch innovation. The case highlights the impact of mediarithmics in broadcast media data solutions.
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