Drip: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Drip
Brand: Drip
Rating: 4.44 (5828 reviews)

4.44 5

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(5828)

Customer stories

Drip and Uscreen helped Liz Kohler Brown improve lead generation and trial signups. Liz switched from Kajabi to Uscreen and Drip to fix email and segmentation issues. The team now uses Drip’s direct integration for accurate member targeting and communication. They achieved a 50% trial conversion rate and 25% of store revenue comes from Drip. Email marketing drives 60-80% of total revenue, with a 35% repeat purchase rate.
Drip helped Spring Copenhagen boost their average order value by 32.24%. The company switched from Mailchimp to Drip for better pricing and features. They found Drip's email builder easy to use and liked the strong customer support. Their click-through rate on newsletters increased by 96%. The migration from Mailchimp was smooth and fast.
Drip helped SC Marketing Agency switch from Klaviyo to a modern, easy-to-use email marketing platform. The agency needed better support, easier integration with Shopify, and features like spin-to-win popups. Drip provided smooth onboarding and strong customer support. The visual email builder made campaign creation simple. SC Marketing Agency saw improved alignment of stats between Drip and Shopify, and their clients enjoyed new features like gamified popups.
Drip helped Mimi Green switch from Klaviyo and Jilt to a more user-friendly email marketing platform. The team used Drip’s visual email builder and easy workflows to save time and create better emails. Mimi Green saw a 29% increase in Drip-attributed revenue in their first year. They achieved a 59% repeat purchase rate and a 73% increase in revenue from automations. Drip made it easier for the small team to connect with customers and grow sales.
Drip helped Nifty Gifts, an online gift shop, boost revenue by 77% in just 2 months. The team switched to Drip for better automation and customer support. They used Drip's onboarding, workflows, and templates to set up welcome, abandoned cart, and birthday flows. Nifty Gifts now sees up to 122% higher average order values from email campaigns. The team values Drip's personal support and easy workflow integrations.
TourAdvantage uses Drip’s automated email marketing platform to help tour operators and experience providers grow their business. They integrate Drip with FareHarbor and waiver systems to collect more email addresses. Automated emails drive 60-80% of total revenue and achieve a 35% repeat purchase rate. 56% of revenue comes from repeat purchasers, and 27% is from VIP emails. TourAdvantage helps clients own their customer relationships and increase upsell opportunities.

Product Business Settings

Drip is popular in Wholesale, Food & Beverages, and Computer Software industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Email Marketing

Conversion Rate Optimization

Conversational Marketing

Lead Generation

Drip Product Overview

Drip empowers B2C brands to elevate their email marketing strategies with its user-friendly automation platform. By automating email funnels with industry-specific templates and segmenting lists effortlessly, businesses can enhance customer engagement and retention. Drip's ability to sync order data allows for personalized communication, driving improved customer experiences and loyalty. The platform's seamless integration and accessible customer support make transitioning to Drip straightforward and beneficial. Trusted by numerous brands, Drip offers a scalable solution for companies seeking to optimize their email marketing efforts and achieve tangible business results.

How satisfied the customers are with Drip use-cases

Reviews

"Drip is the Tesla of marketing automation." - Leon Yeh

"What we sell you is not only the best quality of spices, but the experience of getting to learn where the spices come from, how they're manufactured, everything that you need to know about the spice." - Charlie

Drip Customer Insights, Testimonials and Case Studies

What solutions does Drip provide for Drip Marketing?

Drip is a software that allows businesses to create automated email campaigns. Drip can send personalized messages to different customer groups based on their behaviors. While Drip offers a variety of features to help businesses automate their marketing efforts, the software requires a learning curve. One limitation of Drip is that scheduling messages for specific time zones requires a minimum of 14 hours.

"...And, Ofcourse we love the email delivery quality which Drip has been so far...." Peer review by Bhargav K, Digital Strategist

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What Are the key features of Drip for Workflow Management?

Drip Workflow Management lets you automatically manage customer interactions. You can personalize emails, send them through various channels, and track customer activity. While the platform has a lot of features, it can be difficult to find some of them.

"...This saves a ton of steps in workflows and allows for personalization, helping you convert better. ...." Peer review by Becky D., Consultant Owner, Marketing and Advertising

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How does Drip address your Engagement Management Challenges?

Drip enables businesses to automate email marketing campaigns, personalize content, and track engagement. The platform facilitates targeted communication, resulting in increased sales and customer engagement. However, Drip lacks SMS marketing capabilities.

"...Our open rates and click through rates have increased as a result, and we are seeing a lot more engagement with our product...." Peer review by Juliana C, Head of Marketing

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How does Drip facilitate Communication Management?

Drip Communication Management is a software that allows users to automate email marketing campaigns. Users can create workflows that deliver targeted messages to specific groups of subscribers based on their interests and behaviors. It also helps businesses track customer engagement and optimize their marketing strategies. A limitation of Drip is the lack of flexibility in scheduling emails for specific dates and times.

"...It does so much more than send email blasts...." Peer review by Ravi R., Executive Coach & Owner, Professional Training & Coaching

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What solutions does Drip provide for Helpdesk Management?

What is Drip?

Drip is a marketing automation platform for marketing teams to increase customer engagement and revenue.

Drip helps teams to build personalized marketing experiences, drive meaningful engagement and earn long-term customer loyalty. It helps in the segmentation of customers. It can store the customer data in a central hub and provides dashboards that help in viewing must-have engagement metrics, analytics.

Drip comes with tags, events and custom fields to keep a tab on how customers are interacting with the store. Drip's prebuilt workflow helps in automatically engaging with folks at a critical moment. It offers dashboards that help in viewing must-have engagement metrics, analytics.

What is Drip used for?

Drip is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Drip Marketing, Workflow Management and Engagement Management .

What are the top features of Drip?

Personalization, Templates and Dashboard are some of the top features of Drip.

Who uses Drip?

Drip is used by Wholesale, Food & Beverages and Computer Software among other industries.

What are Drip alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, PushEngage and Lead Liaison are popular alternatives for Drip.

Where is Drip located?

Drip is headquartered at 251 N 1st Ave, Minneapolis, MN 55401, US.

11 buyers and buying teams have used Cuspera to assess how well Drip solved their Marketing Automation needs. Cuspera uses 5828 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS	TESTIMONIALS
Leon Yeh Chief Executive Officer Y-Verge	Drip is the Tesla of marketing automation. Testimonial By Leon Yeh
Charlie CEO Spice House	What we sell you is not only the best quality of spices, but the experience of getting to learn where the spices come from, how they're manufactured, everything that you need to know about the spice. Testimonial By Charlie
Craig Key Chief Marketing Officer Bite Squad	When we have that level of data, we get to know you. We get to know your tastes. We get to know that you love Thai food on Friday nights, but you’re into burger and fries on Sunday afternoons. Testimonial By Craig Key

CUSTOMERS	TESTIMONIALS
Leon Yeh Chief Executive Officer Y-Verge	Drip is the Tesla of marketing automation. Testimonial By Leon Yeh
Charlie CEO Spice House	What we sell you is not only the best quality of spices, but the experience of getting to learn where the spices come from, how they're manufactured, everything that you need to know about the spice. Testimonial By Charlie
Craig Key Chief Marketing Officer Bite Squad	When we have that level of data, we get to know you. We get to know your tastes. We get to know that you love Thai food on Friday nights, but you’re into burger and fries on Sunday afternoons. Testimonial By Craig Key