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Insurance Case Studies and Success Stories with CustomerLabs CDP
CASE STUDY Dundas Life
CustomerLabs helped Dundas Life improve retargeting and lower cost per lead using first-party data operations. Dundas Life used Conversion API to boost event match quality from 3 to 7 out of 10. They... improved audience match rates by 2X, cutting cost per lead by 67% and doubling lead acquisition. For top-of-funnel campaigns, 1% lookalike audiences reduced lead costs by 60% with no extra ad spend. These changes made their ad performance much better.
Other Industry Case Studies and Success Stories with CustomerLabs CDP
CASE STUDY Healthcare Brand
First-Party Data Ops helped a healthcare brand lower cost per purchase (CPP) for two products in e-commerce. The brand needed to reduce CPP for Product A and Product B, each with different price poin...ts. They set up custom conversion events for each product and ran separate Meta ad campaigns. This trained Meta's algorithm for better product-level optimization. Using first-party data, they built custom audiences beyond 28 days and improved audience match rates. They also restructured campaigns to exclude overlapping audiences and added cost caps to control CPP.
CustomerLabs 1PD Ops helped W for Woman use first-party data to boost revenue. They used attribution reports to guide marketing spend and strategy. The team tracked user journeys and measured the imp...act of website changes with custom event tracking. They trained ad algorithms to target high-value and non-discount buyers, not just any purchase. W for Woman saw business growth multiply as a result of these data-driven strategies.
CustomerLabs helped Dundas Life, a Canadian insurance company, improve retargeting and lower costs. They used Conversion API and smart audience strategies. Dundas Life reduced their cost per lead by ...67%. They also saw a 60% drop in top-of-funnel lead costs. Their event match quality score went from 3 to 7 out of 10. Lead acquisition doubled compared to other campaigns.
MNMLST used a new approach to campaign optimization by ditching Shopify CAPI. They created custom conversion events based on average order value and product categories. This helped train the Meta alg...orithm to target the right customers. As a result, they increased higher AOV purchases and attracted more female customers. MNMLST achieved their business goals and scaled hero products across all categories.
CustomerLabs helps Justin G., a small business owner, with first-party tracking. The platform lets him identify more customers than other services. He can send this data to Facebook and Google for be...tter ad targeting. CustomerLabs solves privacy and cookie expiration issues. This helps him reach more buyers and improve marketing results.
MNMLST used custom conversion events instead of Shopify CAPI to improve Meta campaign optimization. The brand wanted to increase average order value, attract more female customers, and create hero pr...oducts across categories. By training Meta's algorithm with first-party data and specific goals, MNMLST achieved better targeting and campaign results. Each campaign focused on unique goals, like mid or low AOV for men, and delivered matching outcomes. The new approach helped MNMLST scale hero products and meet business targets.
CustomerLabs 1PD Ops helped W for Woman use first-party data to boost e-commerce growth. The team unified their martech stack and migrated from Google Tag Manager to Shopify with no loss in campaign ...performance. They used attribution reports to guide decisions and built custom funnels to track user journeys. By focusing on high average order value (AOV) purchasers, they trained ad algorithms for better results. Custom conversion events let them measure new and repeat customer purchases, optimizing campaigns for higher value and profit.
CustomerLabs helped Solar lab increase their match rate by 70%. This led to better attribution data and improved targeting. Their return on ad spend (ROAS) grew from about 13x to over 20x. The custom...er praised the CustomerLabs team for their partnership and solution.
CustomerLabs First-Party Data Ops helped Cookd solve high customer acquisition costs and low purchase value. Cookd used Meta as the main channel and wanted more high-value customers. They set up life...long cookies and custom conversion events based on average order value. This improved tracking and campaign optimization. Cookd saw a 35% increase in ROAS and a 45% decrease in CPP after using First-Party Data Ops.
CustomerLabs 1PD Ops helped Mirali, a kids' clothing brand, move from Instagram fame to direct-to-consumer growth. Mirali faced challenges scaling campaigns and optimizing for high average order valu...e due to Shopify CAPI limitations. By using first-party data signals and custom conversion events, they improved Meta ad targeting and campaign structure. Retargeting custom audiences increased conversions. In 90 days, Mirali scaled their business 3.7 times using these strategies.
CustomerLabs helped Mirali, a kids' clothing brand, scale their D2C business using first-party data signals and Meta optimization. Mirali faced challenges with Shopify CAPI limitations and campaign s...aturation, which stalled their growth. By implementing custom conversion events, structured campaigns, and retargeting strategies, Mirali improved event match quality and targeted high-value customers. In just 90 days, Mirali scaled their campaigns by 3.7X, with 200% more purchases and 25% of those being high AOV sales.
