Real-World Case Studies and Customer Success Stories with Bluedot Geofencing Software

Bluedot geolocation helped Dunkin’ make drive-thru faster and easier. Dunkin’ used Bluedot to let customers order on their phones and... go straight to the pick up window. The solution was easy to use in many stores and worked for single drive-thru lanes. Dunkin’ cut wait times and made operations smoother. This helped Dunkin’ serve more people quickly and improve the mobile order experience.
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Bluedot geolocation helped Craveable Brands, a large Australian quick service restaurant operator, improve customer experience and loyalty. They used geolocation... to understand customer behavior and increase mobile engagement in their loyalty programs. Craveable Brands measured time spent at restaurants, drive-thru queue times, and customer satisfaction. The solution enabled personalized engagement and turned competitor ads into foot traffic. Michael Schofield, Chief Information and Digital Officer, said the intelligence gained drove incredible results.
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Bluedot geolocation helped Beatgrid Media improve ad attribution. Beatgrid mapped 13,000 geofences to track TV, radio, and OOH ad reach.... They matched ad exposure to real retail foot traffic. This saved clients millions in ad spend. Attribution accuracy and ad ROI increased. Battery drain was minimized for users.
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Bluedot helped Transurban enable cashless tolling for Sydney's M4-M5 Link tunnels using geofencing technology. The LinktGO app lets drivers pay... tolls with their smartphones, even in tunnels with poor reception. Bluedot set up four precise geofenced zones at tunnel entrances and exits. The team tested 60 devices to ensure accuracy at high speeds. All zones worked as expected, allowing accurate tolling for drivers using any device.
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LOKE used Bluedot geolocation to improve mobile order pick up at stadiums. Fans ordered and paid for food and drinks... through LOKE’s app. Bluedot detected when fans approached the counter, so staff could prepare orders on time. This reduced wait times and got fans back to the game faster. LOKE also delivered secure payments and personalized engagement at scale.
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