Ortto Overview

Ortto integrates marketing automation with customer data management, streamlining the way businesses handle data, messaging, and analytics. This platform centralizes customer data, enabling teams to create targeted marketing campaigns that resonate with specific audiences. By combining analytics and automation, Ortto helps businesses track customer behavior and engagement in real-time, allowing for timely and relevant communication. A notable feature is its ability to unify disparate data sources, providing a comprehensive view of customer interactions. This facilitates precise segmentation and personalized marketing strategies, enhancing customer engagement and retention. Ortto is particularly beneficial for marketing teams seeking to optimize their outreach and measure campaign effectiveness with detailed insights.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Ortto.

Other use cases:

  • Workflow Management
  • Onboarding
  • Lead Nurturing
  • Contact List Management
  • Generation Of New Leads
  • Helpdesk Management
  • Advertisement
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Ortto.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Increase Customer Life Time Value
  • Launch New Products
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
  • Improve Consistency
  • Reduce Bounce
  • Improve Efficiency
  • Improve Digital And Social Presence
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Ortto Use-Cases and Business Priorities: Customer Satisfaction Data

Ortto works with different mediums / channels such as E-Mail. User Generated Content. Blogs etc.

Ortto's features include Personalization, Templates, Dashboard, etc. and Ortto support capabilities include Email Support, Chat Support, Phone Support, etc. also Ortto analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Set up was also smooth and out of all of the marketing automation tools, Autopilot has the best onboarding and set up experience...." Peer review by Willy Ogorzaly

Ortto, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ortto unifies customer data, marketing automation, and analytics on a single platform. Messaging and data are integrated for streamlined operations.

Popular Business Setting

for Ortto

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Ortto is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Ortto Use Cases

What makes Ortto ideal for Engagement Management?

How does Ortto facilitate Sending & Publishing Communications?

How can Ortto enhance your Campaign Management process?

How can Ortto enhance your Workflow Management process?

How does Ortto facilitate Onboarding?

59+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Ortto solved their Marketing Automation needs. Cuspera uses 3470 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

Information Technology and Services

CASE STUDY TrustRadius

Ortto helped TrustRadius automate email campaigns and connect Salesforce data. TrustRadius struggled with a complex email service provider and disconnected data. With Ortto, they easily integrated cu...stomer data and launched targeted, automated review campaigns. This led to a 17% conversion rate, a 55% open rate, and a 375% increase in new-user conversions. TrustRadius now sends the right emails to the right people and tracks results effectively.

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Computer Software

CASE STUDY Conta

Ortto helped Conta, an online invoicing and accounting software for small businesses, boost lead generation. Conta used Ortto’s automation and capture features to turn their blog into a lead engine. ...They generated 30,000 new leads and increased paid users from zero to 60,000 in two years. Email campaigns with Ortto achieved a 40% click-through rate and a 31% referral program conversion rate. Conta saw better results than with social media ads and improved customer engagement.

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Computer Software

CASE STUDY Ortto

Ortto used Talk, an AI-powered live chat feature, to improve their support team’s performance. Before Talk, the team struggled to access customer data and reports quickly. With Talk connected to Ortt...o CDP, they gained instant access to information and easy reporting. This helped them personalize conversations and optimize team workflows. As a result, Ortto’s support team achieved a 4.88/5 CSAT score and won a G2 award for Best Support in Mid-Market for Spring 2023.

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Accounting

CASE STUDY Kashoo

Ortto helped Kashoo improve customer journeys for their TrulySmall accounting software. Kashoo used Ortto's custom activities and subscription payment integrations to track user actions and automate ...marketing. Open rates for time-based journeys reached 40%, and behavior-based journeys hit 50%, both double the industry average. Nudge campaigns increased conversion rates and helped users move from invoicing to full accounting features. Kashoo saw faster payments and better customer engagement with Ortto.

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Accounting

CASE STUDY Dinero

Ortto helped Dinero, an online accounting software company, switch from ActiveCampaign to a single platform for marketing automation and customer data. Dinero needed faster tools and better data cons...olidation. With Ortto, they combined marketing automation and a customer data platform in one system. The integration was easy and let Dinero create more targeted email campaigns. Reporting and dashboards improved, making it simple to share data and make decisions.

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Computer Software

CASE STUDY Mosaic

Ortto helped Mosaic streamline webinar workflows after switching from HubSpot. Mosaic used Ortto to automate webinar sign-ups, follow-ups, and lead tracking. They generated 2,121 leads through webina...r journeys and achieved a 25% average webinar email open rate. The team saw a 3% click-through rate on their webinar capture widget. With Ortto, Mosaic saved time, increased sign-ups, and improved lead quality.

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Video

Introduction to Ortto

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Frequently Asked Questions(FAQ)

for Ortto

What is Ortto?

Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors.

It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.

Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.

What is Ortto used for?

Ortto is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Ortto?

Personalization, Templates and Dashboard are some of the top features of Ortto.

Who uses Ortto?

Ortto is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Ortto alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Ortto.
lightning

Peers used Ortto for engagement management and sending & publishing communications

Ortto Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (17)
Analytics

3.91/5 ★

Read Reviews (92)
Custom Reports

3.79/5 ★

Read Reviews (499)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (17)
Analytics

3.91/5 ★

Read Reviews (92)
Custom Reports

3.79/5 ★

Read Reviews (499)

Software Failure Risk Guidance

?

for Ortto

Overall Risk Meter

Low Medium High

Top Failure Risks for Ortto

Ortto, Inc. News

Product

Ortto Unveils AI-Powered Automation, Delivering a 26% - AAP News

Ortto has launched Ortto AI, a suite of AI-powered features aimed at enhancing marketing automation by enabling businesses to automate complex processes and improve decision-making, resulting in a 26% faster creation of customer lifecycle journeys and cohorts.

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Product

Ortto Unveils AI-Powered Automation, Delivering a 26% Productivity Boost for Marketers and ...

Ortto launches Ortto AI, an AI-powered suite to enhance marketing automation, promising a 26% productivity boost for marketers and sales operations teams.

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Partnership

Kudosity announces strategic partnerships with Ortto & MoEngage - ChannelLife Australia

Kudosity forms strategic partnerships with Ortto and MoEngage for enhanced services.

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Ortto, Inc. Profile

Company Name

Ortto, Inc.

Company Website

https://ortto.com/

HQ Location

Employees

101-250

Financials

PRIVATE