Customer stories

Valid8 Product Overview

mFilterIt offers a suite of solutions designed to enhance digital marketing integrity and efficiency, particularly in cross-channel advertising. The platform focuses on ad fraud verification, brand protection, and eCommerce intelligence. Notable tools include Valid8 for ad traffic validation, ensuring genuine audience engagement, and mScanIt, which provides comprehensive digital commerce insights. These tools help businesses like 1000Farmacie and Yogabar identify fraudulent activities, optimize marketing budgets, and maintain data transparency. By addressing issues such as invalid traffic and SKU availability, mFilterIt empowers companies to make informed decisions, safeguarding brand reputation and improving ROI. The platform's real-time fraud detection capabilities allow businesses to reallocate resources effectively, enhancing marketing efficiency and customer engagement.

How satisfied the customers are with Valid8 use-cases

Valid8 Customer Insights, Testimonials and Case Studies

Global Brand - Retail - Very Large

mScanIt helped a global brand improve its eCommerce presence. The brand used mScanIt to monitor and analyze product pages in real time. Artificial intelligence gave insights into product titles, desc...riptions, and images. This led to better visibility and engagement across digital commerce platforms. The solution addressed many challenges in the brand's digital strategy.

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Foxtale - Consumer Goods

mFilterIt helped Foxtale, a skincare brand, lower their cost per click by 21%. Foxtale faced high CPCs because ad networks bid on their branded keywords. mFilterIt identified these ad networks and op...timized Foxtale's campaigns. This improved Foxtale's return on ad spend. The solution focused on affiliate fraud detection and brand protection.

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multinational beverage brand - Food & Beverages

mScanIt helped a multinational beverage brand improve its eCommerce presence. The brand faced challenges in optimizing product pages across many platforms. mScanIt provided digital commerce intellige...nce for better page analysis. The solution made it easier for the brand to boost its online presence. The case shows how mScanIt can help brands reach digital excellence.

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Kuku FM - Entertainment

Valid8 by mFilterIt helped Kuku FM improve app traffic quality. Kuku FM saw many app installs but few paid subscriptions. They used Valid8 to check ad traffic and block fake installs. The solution fo...und suspicious sources and stopped ad fraud. This helped Kuku FM save money and get real users.

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1000Farmacie

mFilterIt's ad traffic validation suite helped 1000Farmacie fix problems with misattributed conversions and inflated traffic data. The company was losing money on ad spend and had lower ROI because o...f fake or non-human traffic. With mFilterIt, 1000Farmacie gained transparency in their ad traffic data. This led to better marketing efficiency and smarter budget allocation. The solution helped them avoid wasted spend and make better marketing decisions.

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Major Indian asset management company - Financial Services

mFilterIt helped a major Indian asset management company improve its digital marketing performance. The company faced big challenges in its digital campaigns. mFilterIt reduced ad spend wastage by al...most 60%. The client saw significant cost savings and better conversion rates. The solution focused on brand protection and digital ad optimization.

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lightning

Peers used Valid8 for advertisement and competitive intelligence

Valid8 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.56/5

Read Reviews (6)
Custom Reports

3.94/5

Read Reviews (27)
Analytics

3.59/5

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.56/5

Read Reviews (6)
Custom Reports

3.94/5

Read Reviews (27)
Analytics

3.59/5

Read Reviews (4)

Software Failure Risk Guidance

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for Valid8

Top Failure Risks for Valid8

mFilterIt News

Partnership
 

CTV Scale Partners With mFilterIt to Boost Trust and Quality in Connected TV Advertising

CTV Scale has partnered with mFilterIt to enhance traffic verification in Connected TV advertising. This collaboration integrates mFilterIt's fraud detection technology into CTV Scale's platform, improving inventory quality and campaign confidence by identifying invalid traffic and bot activity. The partnership aims to set a new standard for transparency and trust in the CTV ecosystem.

Partnership
 

CTV Scale integrates mFilterIt for ad traffic verification - Social Samosa

CTV Scale has integrated mFilterIt's fraud detection technology to enhance ad traffic verification on its connected TV platform. This partnership leverages AI and machine learning to detect invalid traffic and bot activity, ensuring authentic ad impressions. The collaboration aims to provide transparency and protect advertiser investments in the rapidly growing connected TV advertising space.

Partnership
 

mFilterIt and PayG Solutions forge a techno-strategic collaboration - Indiantelevision.com

mFilterIt and PayG Solutions have formed a strategic partnership to collaborate on technology initiatives.

Product
 

Joint Research by FCRF and mFilterit Reveals Phishing Attacks Targeting CrowdStrike Customers - The420.in

A study by FCRF and mFilterit found phishing attacks on CrowdStrike customers.

mFilterIt Profile

Company Name

mFilterIt

Company Website

https://www.mfilterit.com/

HQ Location

Paras Downtown, Golf Course Road, Gurgaon, Fifth Floor, Gurgaon , Haryana 122052, IN

Employees

101-250

Social

Financials

PRIVATE