Valid8 Overview

mFilterIt offers a suite of solutions designed to enhance digital marketing integrity and efficiency, particularly in cross-channel advertising. The platform focuses on ad fraud verification, brand protection, and eCommerce intelligence. Notable tools include Valid8 for ad traffic validation, ensuring genuine audience engagement, and mScanIt, which provides comprehensive digital commerce insights. These tools help businesses like 1000Farmacie and Yogabar identify fraudulent activities, optimize marketing budgets, and maintain data transparency. By addressing issues such as invalid traffic and SKU availability, mFilterIt empowers companies to make informed decisions, safeguarding brand reputation and improving ROI. The platform's real-time fraud detection capabilities allow businesses to reallocate resources effectively, enhancing marketing efficiency and customer engagement.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Valid8.

Other use cases:

  • Lifetime Value Management
  • Lead Management
  • Sending & Publishing Communications
  • Generation Of New Leads
  • Campaign Monitoring
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Business Priorities

Improve ROI and Grow Market Share are the most popular business priorities that customers and associates have achieved using Valid8.

Other priorities:

  • Enhance Customer Relationships
  • Build Brand Awareness
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Valid8 Use-Cases and Business Priorities: Customer Satisfaction Data

Valid8's features include Fraud Detection, and Bot. and Valid8 support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Valid8 analytics capabilities include Custom Reports, and Analytics.

Peer review evidence (same sources as the product rating summary)

"...Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilterIt. ..." News
"...Detecting and Fighting Back Against Negative Reviews Through eCom Competitive Analysis. ..." Case Studies
"...Differentiate a genuine engagement with that of a fake to acquire real and relevant audience for your business. ..." Best Ad Fraud Detection & Prevention Solution

Valid8, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ad-traffic-validation is ensured by mFilterIt, providing full funnel and real-time protection. Invalid traffic is identified and prevented, reducing ad campaign wastage.

Valid8 Customer wins, Customer success stories, Case studies

How can Valid8 optimize your Engaging And Following Up Workflow?

11 buyers and buying teams have used Cuspera to assess how well Valid8 solved their Cross Channel Advertising needs. Cuspera uses 120 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

 

mFilterIt uncovers 5.24 Lakh Mule Instances in Digital Payments

mFilterIt identified 524,121 mule instances in digital payments, highlighting a significant fraud network in India. These mules, often unwittingly involved, exploit the rapid setup of UPI VPAs for fr...audulent activities. Payments Banks and UPI merchants are major contributors to this issue. mFilterIt continuously monitors these activities, collaborating with banks and regulators to combat fraud with real-time intelligence.

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Global Brand - Retail - Very Large

mScanIt helped a global brand improve its eCommerce presence. The brand used mScanIt to monitor and analyze product pages in real time. Artificial intelligence gave insights into product titles, desc...riptions, and images. This led to better visibility and engagement across digital commerce platforms. The solution addressed many challenges in the brand's digital strategy.

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Foxtale - Consumer Goods

mFilterIt helped Foxtale, a skincare brand, lower their cost per click by 21%. Foxtale faced high CPCs because ad networks bid on their branded keywords. mFilterIt identified these ad networks and op...timized Foxtale's campaigns. This improved Foxtale's return on ad spend. The solution focused on affiliate fraud detection and brand protection.

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A major real estate player - Real Estate

mFilterIt helped a major real estate player fight impersonation and brand infringement online. The company faced fake websites, unauthorized social media accounts, and false call center numbers using... their brand. mFilterIt identified and reported these threats. The solution protected the brand's reputation and digital presence. This case highlights the need for brand protection in real estate digital marketing.

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A leading online travel booking platform in India - Hospitality - Large

India

mFilterIt helped a top Indian travel booking platform spot a spike in website and app traffic. The platform saw more visits but no increase in sales. mFilterIt analyzed the traffic and found bots wer...e causing fake visits. The company used mFilterIt to remove bot traffic from their ad campaigns. This improved the quality of their digital marketing and protected their brand.

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A BFSI sector giant - Financial Services - Very Large

mFilterIt’s Brand Infringement Monitoring solution helped a BFSI sector giant fight fake customer care numbers. The tool scanned over 2400 cities across Google, maps, reviews, social media, and websi...tes. It found more than 2500 fake numbers on Google’s Q&A section. Maharastra and Gujarat had 667 cases, while Punjab, Delhi, and Haryana had 349. West Bengal reported 290 brand impersonation incidents. The solution protected the brand from fraud and improved customer trust.

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lightning

Peers used Valid8 for advertisement and competitive intelligence

Valid8 Competitors

Valid8 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.56/5 ★

Read Reviews (6)
Custom Reports

3.94/5 ★

Read Reviews (27)
Analytics

3.59/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.56/5 ★

Read Reviews (6)
Custom Reports

3.94/5 ★

Read Reviews (27)
Analytics

3.59/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for Valid8

Top Failure Risks for Valid8

mFilterIt News

Partnership

VDO.AI and mFilterIt Launch Omnichannel Playbook to Help Brands Connect Audiences, Screens and Media Quality - CXOToday.com

VDO.AI and mFilterIt launched the Omnichannel Advertising Playbook, combining VDO.AI's channel strategy with mFilterIt's ad-fraud detection to enhance media quality. The playbook guides brands in integrating channels for improved consumer journeys, highlighting increased brand recall and engagement through a unified media approach.

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Product

mFilterIt Launches mPulse Agentic AI Campaign Platform

mFilterIt has launched mPulse, an Agentic AI Media Campaign Operating System. This platform automates and optimizes the entire campaign lifecycle, integrating media validation and campaign optimization. It enables rapid campaign launches and provides real-time insights across major digital channels, enhancing transparency and advertising ROI.

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Product

mFilterIt launches AI platform to automate digital media campaign ...

mFilterIt has launched mPulse, an AI-powered platform that automates digital media campaign management across platforms like Google, Meta, DV360, and OTT. The platform integrates campaign planning, execution, and optimization into a single interface, reducing manual intervention and operational delays. It provides marketers with insights and recommendations through a unified dashboard.

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Product

mFilterIt Unveils mPulse An End-to-End Agentic AI Media Campaign ...

mFilterIt has launched mPulse, an end-to-end Agentic AI Media Campaign Operating System. mPulse automates and optimizes the entire campaign lifecycle, integrating media validation and optimization into a single platform. It enables rapid campaign execution across multiple channels, providing real-time insights and improving advertising ROI.

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mFilterIt Profile

Company Name

mFilterIt

Company Website

https://www.mfilterit.com/

HQ Location

Paras Downtown, Golf Course Road, Gurgaon, Fifth Floor, Gurgaon , Haryana 122052, IN

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE