Valid8 Overview

mFilterIt offers a suite of solutions designed to enhance digital marketing integrity and efficiency, particularly in cross-channel advertising. The platform focuses on ad fraud verification, brand protection, and eCommerce intelligence. Notable tools include Valid8 for ad traffic validation, ensuring genuine audience engagement, and mScanIt, which provides comprehensive digital commerce insights. These tools help businesses like 1000Farmacie and Yogabar identify fraudulent activities, optimize marketing budgets, and maintain data transparency. By addressing issues such as invalid traffic and SKU availability, mFilterIt empowers companies to make informed decisions, safeguarding brand reputation and improving ROI. The platform's real-time fraud detection capabilities allow businesses to reallocate resources effectively, enhancing marketing efficiency and customer engagement.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Valid8.

Other use cases:

  • Lifetime Value Management
  • Lead Management
  • Sending & Publishing Communications
  • Generation Of New Leads
  • Campaign Monitoring
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Business Priorities

Improve ROI and Grow Market Share are the most popular business priorities that customers and associates have achieved using Valid8.

Other priorities:

  • Enhance Customer Relationships
  • Build Brand Awareness
  • Increase Customer Life Time Value
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Valid8 Use-Cases and Business Priorities: Customer Satisfaction Data

Valid8's features include Fraud Detection, and Bot. and Valid8 support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Valid8 analytics capabilities include Custom Reports, and Analytics.

Peer review evidence (same sources as the product rating summary)

"...Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilterIt. ..." News
"...Detecting and Fighting Back Against Negative Reviews Through eCom Competitive Analysis. ..." Case Studies
"...Differentiate a genuine engagement with that of a fake to acquire real and relevant audience for your business. ..." Best Ad Fraud Detection & Prevention Solution

Valid8, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ad-traffic-validation is ensured by mFilterIt, providing full funnel and real-time protection. Invalid traffic is identified and prevented, reducing ad campaign wastage.

Valid8 Customer wins, Customer success stories, Case studies

What benefits does Valid8 offer for Engaging And Following Up?

11 buyers and buying teams have used Cuspera to assess how well Valid8 solved their Cross Channel Advertising needs. Cuspera uses 120 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Global Brand - Retail - Very Large

mScanIt helped a global brand improve its eCommerce presence. The brand used mScanIt to monitor and analyze product pages in real time. Artificial intelligence gave insights into product titles, desc...riptions, and images. This led to better visibility and engagement across digital commerce platforms. The solution addressed many challenges in the brand's digital strategy.

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Foxtale - Consumer Goods

mFilterIt helped Foxtale, a skincare brand, lower their cost per click by 21%. Foxtale faced high CPCs because ad networks bid on their branded keywords. mFilterIt identified these ad networks and op...timized Foxtale's campaigns. This improved Foxtale's return on ad spend. The solution focused on affiliate fraud detection and brand protection.

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A major real estate player - Real Estate

mFilterIt helped a major real estate player fight impersonation and brand infringement online. The company faced fake websites, unauthorized social media accounts, and false call center numbers using... their brand. mFilterIt identified and reported these threats. The solution protected the brand's reputation and digital presence. This case highlights the need for brand protection in real estate digital marketing.

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A leading online travel booking platform in India - Hospitality - Large

India

mFilterIt helped a top Indian travel booking platform spot a spike in website and app traffic. The platform saw more visits but no increase in sales. mFilterIt analyzed the traffic and found bots wer...e causing fake visits. The company used mFilterIt to remove bot traffic from their ad campaigns. This improved the quality of their digital marketing and protected their brand.

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A BFSI sector giant - Financial Services - Very Large

mFilterIt’s Brand Infringement Monitoring solution helped a BFSI sector giant fight fake customer care numbers. The tool scanned over 2400 cities across Google, maps, reviews, social media, and websi...tes. It found more than 2500 fake numbers on Google’s Q&A section. Maharastra and Gujarat had 667 cases, while Punjab, Delhi, and Haryana had 349. West Bengal reported 290 brand impersonation incidents. The solution protected the brand from fraud and improved customer trust.

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Emirates NBD - Banking - Very Large

Dubai, UAE

Emirates NBD used mFilterIt's AI-powered brand protection to fight digital impersonation. The bank detected and stopped over 20,000 suspicious brand misuse cases in just a few months. mFilterIt’s sys...tem monitored threats in English, Arabic, and regional dialects. Early warning tools helped Emirates NBD keep customers safe and meet compliance needs. The solution built digital trust and protected the bank’s reputation online.

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lightning

Peers used Valid8 for advertisement and competitive intelligence

Valid8 Competitors

Valid8 Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.56/5 ★

Read Reviews (6)
Custom Reports

3.94/5 ★

Read Reviews (27)
Analytics

3.59/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.56/5 ★

Read Reviews (6)
Custom Reports

3.94/5 ★

Read Reviews (27)
Analytics

3.59/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for Valid8

Top Failure Risks for Valid8

mFilterIt News

Company

mFilterIt Unveils Enhanced Identity To Reinforce Trust & Innovation ...

mFilterIt has rebranded to reflect its growth and commitment to trust and innovation in the digital landscape. The rebranding includes a new visual identity with a redesigned logo and brand colors. The company also launched a collaborative framework, V.O.P (Verify, Optimise, Protect), to enhance digital advertising transparency and efficiency.

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Partnership

CTV Scale Partners With mFilterIt to Boost Trust and Quality in Connected TV Advertising

CTV Scale has partnered with mFilterIt to enhance traffic verification in Connected TV advertising. This collaboration integrates mFilterIt's fraud detection technology into CTV Scale's platform, improving inventory quality and campaign confidence by identifying invalid traffic and bot activity. The partnership aims to set a new standard for transparency and trust in the CTV ecosystem.

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Partnership

CTV Scale integrates mFilterIt for ad traffic verification - Social Samosa

CTV Scale has integrated mFilterIt's fraud detection technology to enhance ad traffic verification on its connected TV platform. This partnership leverages AI and machine learning to detect invalid traffic and bot activity, ensuring authentic ad impressions. The collaboration aims to provide transparency and protect advertiser investments in the rapidly growing connected TV advertising space.

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Partnership

mFilterIt and PayG Solutions forge a techno-strategic collaboration - Indiantelevision.com

mFilterIt and PayG Solutions have formed a strategic partnership to collaborate on technology initiatives.

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mFilterIt Profile

Company Name

mFilterIt

Company Website

https://www.mfilterit.com/

HQ Location

Paras Downtown, Golf Course Road, Gurgaon, Fifth Floor, Gurgaon , Haryana 122052, IN

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

PRIVATE