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Yotpo vs Metrilo: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Yotpo vs. Metrilo is based on a specific set of business needs and context. The comparison uses 7122 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Yotpo and Metrilo

Yotpo, Bazaarvoice, PowerReviews, etc., belong to a category of solutions that help Reviews and Reputation, whereas Metrilo, Spotler, TargetBay, etc., belong to a category of solutions that help E-Commerce Software. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Yotpo covers Advertisement with Social Media, Engagement Management with Website, Social Media Management with Social Media, Rating And Review Management with Website, etc.

Metrilo focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Social Media Management with E-Mail, Channel Marketing, etc.

"Customers expect texts from us now. They’re not going to reply to a marketing email, but they will interact with an SMS message. They feel our brand voice in a more immediate and engaging way. " - Kristina Garcia

"Metrilo is the only data tool I use to grow my business. It gives me the data right away. " - Moiz A

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Yotpo

Focus area

Yotpo is better than Metrilo for

Software Failure Risk

  • low

logo Metrilo

Focus area

Software Failure Risk

  • medium

About

eCommerce Marketing Platform to Accelerate Growth

Metrilo: Ready-to-use growth platform for ecommerce brands

Age

2011

2014

Financials

SERIES D

SEED

Business Need

Total Processes
(we found evidences for)

86

50

Total Goals
(we found evidences for)

17

10

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


social media management

scheduling post to social media

engaging on social media

social media analytics


rating and review management


content publishing


communication management

sending & publishing communications


revenue cycle management


customise loyalty program

identify target customers


customer feedback management

measuring customer satisfaction


personalized marketing


helpdesk management


referral management


training & onboarding


lifetime value management



generation of new leads


sales document management

contract management

proposal & quote management


campaign management



international marketing



products & pricelist management


sales review & feedback





social media marketing



contact list management





competitive intelligence



workflow management


segmentation and targeting


sales incentive management


promotion management


community building



advocacy management


influencer marketing





Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Improve ROI

  • Build brand awareness

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve consistency

  • Scale best practices

  • Launch new products

  • Grow market share

  • Reduce bounce

  • Improve efficiency

  • Increase average basket value

  • Improve visibility

  • See 14 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve ROI

  • Improve brand engagement

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • promotions

  • user generated content

  • blogs

  • social media

  • website

  • offline

  • point of sale

  • coupons

  • phone calls

  • newsletter

  • See 8 more
  • e-mail

  • promotions

  • user generated content

  • blogs

  • social media

  • website

  • offline

  • point of sale

  • coupons

  • phone calls

  • newsletter

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting