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Compare WebEngage vs Sailthru

Comparison Summary

This comparison report of WebEngage vs. Sailthru is based on a specific set of business needs and context. The comparison uses 11161 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing WebEngage and Sailthru

WebEngage, Sailthru, Iterable, Sendoso, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

WebEngage covers Engagement Management, Training & Onboarding, Campaign Management, Communication Management with E-Mail, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

"From flawless integration and priority support to targeted cross-channel campaigns, WebEngage aided us in taking our lifecycle marketing campaigns to the next level. " - Neeraj Sanghani

"I don’t use the phrase “partner” often when it comes to describing vendors, but with Sailthru it’s what they truly are to us. The tech is strong, but the partnership is game-changing. " - Garrett Bewkes

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo WebEngage

Focus area

WebEngage is better than Sailthru for

Software Failure Risk

  • medium

logo Sailthru

Focus area

Sailthru is better than WebEngage for

Software Failure Risk

  • medium

About

Marketing Automation tool to craft contextual and personalized campaigns

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

2008

Financials

SERIES B

M&A

Business Need

Total Processes
(we found evidences for)

111

69

Total Goals
(we found evidences for)

19

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


training & onboarding


campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


customer feedback management

measuring net promoter score

measuring customer satisfaction



workflow management


identify target customers

customise loyalty program

create engagement based loyalty


segmentation and targeting




lifetime value management



products & pricelist management


generation of new leads






lead qualification

lead qualification: technographic

lead qualification: behavioural





promotion management



touchpoint management


competitive intelligence


conversion management



contact list management


discount management




personalized marketing


social media management

social media analytics

engaging on social media

scheduling post to social media


channel management


customer case management


rating and review management


referral management


helpdesk management


trade show marketing


sales document management

proposal & quote management

contract management





revenue cycle management


sales incentive management


knowledge management



business development




category management


relationship management


database marketing




courses & assessment



influencer marketing


sales call management



advocacy management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Improve ROI

  • Build brand awareness

  • Improve brand engagement

  • Improve consistency

  • Establish thought leadership

  • Grow market share

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • See 16 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting