Unanet CRM by Cosential vs. MarketSharp: Comparing Best CRM Solutions 2026

Overview: Unanet CRM by Cosential and MarketSharp as CRM Category solutions.

Unanet CRM by Cosential excels in supporting comprehensive sales and proposal management processes, making it ideal for enterprises in construction and related industries. Its ability to scale practices and integrate custom reports and analytics is crucial for large operations. In contrast, MarketSharp focuses on lead generation and customer engagement, targeting mid to large enterprises, mainly in the construction sector. Both offer robust support, but Unanet provides extensive vendor assistance through multiple channels, aligning with more complex operational needs.

Unanet CRM by Cosential: Unanet-CRM-by-Cosential allows project-based businesses to manage the entire customer lifecycle. Pursuit through final invoicing is streamlined effectively.

MarketSharp: MarketSharp offers all-in-one management and CRM software for contractors, remodelers, and home improvement professionals. It centralizes lead, customer, and job information efficiently.

Top use cases: Unanet CRM by Cosential vs MarketSharp

Use cases tied to Unanet CRM by Cosential and MarketSharp from verified data sources. Click any use case for supporting evidences.

Unanet CRM by Cosential MarketSharp

Top Capabilities: Unanet CRM by Cosential vs MarketSharp

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Unanet CRM by Cosential
Shared
MarketSharp
Shared by both · Topics
Unanet CRM by Cosential only
MarketSharp only

Deployed Market Segments: Unanet CRM by Cosential vs MarketSharp

Share of peer evidence by company size for Unanet CRM by Cosential and MarketSharp. Each product segments add up to 100%. Click any segment for supporting evidence.

Unanet CRM by Cosential 100%
MarketSharp 100%
Unanet CRM by Cosential MarketSharp
Key Capabilities Supported Unanet CRM by Cosential supports sales document management, proposal and quote management, and business development, aligning with complex sales operations. → MarketSharp emphasizes generation of new leads, customer feedback management, and engagement management, focusing on improving direct customer interactions. →
Business Goals Unanet CRM by Cosential facilitates goals like enhancing customer relationships, scaling best practices, and increasing sales & revenue. → MarketSharp helps users enhance customer relationships and increase sales, with added focus on improving customer lifetime value. →
Core Features Unanet CRM by Cosential offers custom reports, comprehensive data import/export, and strong integration capabilities. → MarketSharp provides custom reports, data import/export, and basic analytics, focusing on ease of integration and compliance. →
Vendor Support Unanet CRM by Cosential provides 24/7 vendor support, including training, email, chat, and phone support. → MarketSharp offers essential support options with 24/7 availability, but with limited channels compared to Unanet CRM. →
Segments and Industries Unanet CRM by Cosential is predominantly used by enterprises in construction, industrial engineering, and management consulting industries. → MarketSharp caters mainly to large enterprises in the construction industry, with some usage beyond this sector. →
Operational Alignment Unanet CRM by Cosential is designed for broad operational workflows, especially suitable for large enterprises with complex needs. → MarketSharp fits mid to large enterprises, focusing on targeted engagement and lead management activities that align with simpler processes. →
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Applying your context and needs changes the comparison

Unanet CRM by Cosential and MarketSharp: Best activities based on customer satisfaction

Unanet CRM by Cosential in Action: Unique Activities

How efficiently Does Unanet CRM by Cosential manage your Business Development?
Cosential Business Development streamlines business development processes for Architecture, Engineering, and Construction (AEC) firms by providing a centralized platform for managing customer relationships, tracking project lifecycles, and automating proposal development. The solution is tailored to AEC best practices, enabling cross-functional teams to improve efficiency and productivity. The mobile app, however, has limitations that may hinder its use by some users.
"...The data we are storing isn't easily manipulated by our BD and marketing teams...." Peer review by Kim F, Project Systems Manager, Construction
How does Unanet CRM by Cosential address your Workflow Management Challenges?
The system streamlines processes by automating workflows into a central information system. The system facilitates the creation of custom workflows and calculations, and can synchronize financial projects with project records. The system's report generation capabilities are limited.
"...The workflows are a huge time-saver and allow us to capture the data we need to make our systems function...." Peer review by J. Derick T, Director of Business Development Support, Construction
How can Unanet CRM by Cosential optimize your Contact List Management Workflow?
Unanet CRM, formerly known as Cosential, provides comprehensive contact management. nIt consolidates client, contact, marketing opportunity, personnel, and project information.nThis centralized system facilitates a comprehensive understanding of client relationships and history.
"...The contacts manager is the best feature so far...." Peer review by David D., Business Development, Construction
How does Unanet CRM by Cosential address your Training & Onboarding Challenges?
Cosential provides training and onboarding support for users to effectively implement and utilize the software. The platform offers online scheduling capabilities, allowing users to quickly access training sessions based on their availability. The training program focuses on business development and marketing functions, with a limited scope for commercial real estate specific modules.
"...I can quickly schedule my training online by looking at my trainer's calendar, so if I have an hour free I can make good use of my time, and with one click it's in my outlook...." Peer review by Karen Benson, Construction

MarketSharp in Action: Unique Activities

What makes MarketSharp ideal for Generation Of New Leads?
MarketSharp assists in generating new leads by automating marketing campaigns and integrating with lead generation sources. It includes features for tracking customer interactions and analyzing campaign performance, allowing users to improve lead quality and increase sales opportunities. The platform further enhances lead generation by facilitating communication with potential contractors through its CRM database.
"...The staff is extremely helpful, it's nice that it checks for duplicates before you can add a new lead...." Peer review by User
How does MarketSharp facilitate Customer Feedback Management?
MarketSharp automates the collection of customer feedback through surveys and automated communication. nIt allows businesses to analyze feedback data and manage online reviews. nThe platform helps streamline project management and improve customer satisfaction through automated workflows and scheduling.
"...It s no secret, smoothly executing an effective production process is critical to maximizing customer satisfaction. ..." Features MarketSharp
What solutions does MarketSharp provide for Engagement Management?
MarketSharp Engagement Management provides a platform to track and manage customer interactions. The platform automates marketing and sales processes, including email campaigns, follow-up calls, and appointment scheduling. This allows businesses to maximize sales opportunities and improve customer satisfaction.
"...Email assistant for following up with leads and customers...." Peer review by Erik S., Director of Operation, Construction
Why is MarketSharp the best choice for Conversion Management?
MarketSharp offers tools and resources to convert leads into sales. The platform facilitates the process of turning unsold leads into profitable sales. MarketSharp provides scripts, automated appointments, and follow-ups to increase lead conversion.
"...Make lead phone call conversations flow effortlessly, with Call Out Scripts from MarketSharp s Call Center...." Generate More Leads MarketSharp

News

Latest Unanet CRM by Cosential news

Unanet Named to Inc. 5000 for Ninth Consecutive Year

Unanet has been named to the Inc. 5000 list for the ninth consecutive year, recognizing its significant growth and innovation in AI-first ERP and CRM solutions for government contractors and AEC firms. This achievement highlights Unanet's focus on delivering modern solutions that drive measurable value and customer satisfaction.

11/08/2026 - source

Latest MarketSharp news

MarketSharp Sales Appointment Routing Feature MarketSharp

MarketSharp has introduced a new Sales Appointment Routing feature that integrates MapQuest's mapping technology to optimize sales appointments geographically. This feature aims to reduce travel time, enhance sales team productivity, and improve scheduling efficiency by mapping appointments and calculating travel distances and times. It is designed to boost sales and profitability for remodeling contractors and home service professionals.

20/08/2025 - source