TrueLoyal (formerly Zinrelo and TINT) vs. Xoxoday Plum: Comparing Best Customer Loyalty Management Solutions 2026

Overview: TrueLoyal (formerly Zinrelo and TINT) and Xoxoday Plum as Customer Loyalty Management Category solutions.

TrueLoyal (formerly Zinrelo and TINT): Zinrelo-loyalty-rewards-program is revolutionizing brand loyalty with a holistic approach. Trusted by many, Zinrelo's software enhances customer engagement and retention.

Xoxoday Plum: Xoxoday-Plum offers rewards, incentives, payouts, and perks to enhance loyalty and engagement. Employees, channel partners, sales teams, and consumers are motivated and aligned through their technology.

This comparison of TrueLoyal (formerly Zinrelo and TINT) vs. Xoxoday Plum draws on 2923 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both TrueLoyal (formerly Zinrelo and TINT) and Xoxoday Plum are commonly chosen for Customer loyalty program management.

TrueLoyal (formerly Zinrelo and TINT) also supports Brand community engagement, Customer loyalty program implementation, Loyalty program implementation for retention, Shopper marketing community activation, etc.

Xoxoday Plum also supports Employee rewards and recognition, Sales incentive automation, Employee recognition and engagement, Employee engagement and recognition, etc.

Evidence shows that both products are used for Customer engagement, Loyalty program management, Loyalty management.

TrueLoyal (formerly Zinrelo and TINT) also covers Content marketing, Customer retention, Community engagement, Content monetization, etc.

Xoxoday Plum also covers Employee engagement, Sales performance management, Workforce management, Incentive management, etc.

Top use cases: TrueLoyal (formerly Zinrelo and TINT) vs Xoxoday Plum

Use cases tied to TrueLoyal (formerly Zinrelo and TINT) and Xoxoday Plum from verified data sources. Click any use case for supporting evidences.

TrueLoyal (formerly Zinrelo and TINT)
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Shared by both · Use cases
TrueLoyal (formerly Zinrelo and TINT) Xoxoday Plum

Top Capabilities: TrueLoyal (formerly Zinrelo and TINT) vs Xoxoday Plum

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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TrueLoyal (formerly Zinrelo and TINT) only
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Deployed Industries: TrueLoyal (formerly Zinrelo and TINT) vs Xoxoday Plum

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: TrueLoyal (formerly Zinrelo and TINT) vs Xoxoday Plum

Share of peer evidence by company size for TrueLoyal (formerly Zinrelo and TINT) and Xoxoday Plum. Each product segments add up to 100%. Click any segment for supporting evidence.

TrueLoyal (formerly Zinrelo and TINT) 100%
Xoxoday Plum 100%

TrueLoyal (formerly Zinrelo and TINT) and Xoxoday Plum: Best activities based on customer satisfaction

TrueLoyal (formerly Zinrelo and TINT) in Action: Unique Activities

How can TrueLoyal (formerly Zinrelo and TINT) enhance your Loyalty Management process?
Zinrelo's Loyalty Rewards Program encompasses various aspects of customer engagement, including tracking loyalty, promoting engagement, and rewarding users. This platform provides an intuitive and flexible user interface that streamlines the management of rewards, tiers, and promotions. However, depending on the program's design, earning rewards may prove challenging for customers.
"...Simple integration and easy configuration helped us launch the Zinrelo loyalty rewards program quickly...." Peer review by Eleonora S, Miss
How does TrueLoyal (formerly Zinrelo and TINT) address your Engagement Management Challenges?
Zinrelo offers a comprehensive platform for loyalty programs. It encompasses various engagement strategies, including referral programs, marketing promotions, and email campaigns. The platform provides features such as customizable dashboards, automated notifications, and detailed reports.
"...Zinrelo unlocks customer loyalty across multiple dimensions including transactional, social, referral, engagement, behavioral and emotional loyalty...." Peer review
Why is TrueLoyal (formerly Zinrelo and TINT) the best choice for Referral Management?
The platform provides a referral management system to drive customer acquisition. It allows for customization and branding to match the brand's identity. The program generates detailed reports that can be downloaded and analyzed.
"...We are impressed by how swiftly the ShopSocially referral program has driven up the referral traffic and conversion rate for us...." Peer review by Kathy Ngai, Business Manager, eGlobal Central
What solutions does TrueLoyal (formerly Zinrelo and TINT) provide for Rating And Review Management?
The platform enables customers to view their points and reward history on a single screen, either within the dashboard or on the website. Clients can review their tier levels, which are automatically assigned based on spending. Recent customer reviews and referrals are a significant influence on new customer purchases.
"...The results from the rewards program are encouraging; in just 6 months after launching the rewards program our customer retention rate has increased by 14X...." Testimonial by Anthony Scott, Director of Digital Operations, Atrantil
How can TrueLoyal (formerly Zinrelo and TINT) optimize your Lifetime Value Management Workflow?
Zinrelo Loyalty Rewards Program enhances customer lifetime value by increasing repeat business and average order value. The program fosters customer engagement through personalized rewards, gamification, and targeted re-engagement strategies. Zinrelo provides an intuitive platform to track and analyze customer value, enabling businesses to tailor their loyalty efforts effectively.
"...Get an instant view of a customer s overall value. ..." Zinrelo Loyalty Rewards Program

Xoxoday Plum in Action: Unique Activities

What benefits does Xoxoday Plum offer for Motivation Management?
Xoxoday helps businesses motivate employees by offering a variety of rewards and recognition programs. It provides transparency in the reward and recognition process, which inspires employees to perform better. The program allows businesses to reward employees with real-time recognition and a wide range of redemption options.
"...This product has a wide range of exciting and meaningful redemption options to help boost employee motivation...." Xoxoday SAP successfactors integration: a giant leap for employee motivation

News

Latest TrueLoyal (formerly Zinrelo and TINT) news

TrueLoyal Launches AI Review Summaries as a new feature inside TrueLoyal Fan Clubsâ„¢.

TrueLoyal has launched AI Review Summaries, a new feature within TrueLoyal Fan Clubsâ„¢. This feature creates plain-language summaries of existing customer reviews, enhancing the decision-making process for shoppers. It integrates with TrueLoyal's Rewards Engine, rewarding members for reviews and improving customer trust in the review process.

03/06/2026 - source

Latest Xoxoday Plum news

Tech M&A deals: Xoxoday, Amara.ai, Micro-Dyn, CMSPricer, VU Custom, YR

Xoxoday has acquired Amara.ai, a conversational AI platform, to integrate its capabilities into Xoxoday’s Empuls platform. This acquisition aims to enhance employee engagement by replacing traditional surveys with real-time feedback and automated recognition actions. The deal also expands Xoxoday’s presence in India and Southeast Asia.

05/06/2026 - source