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Compare Treasure Data vs Hive Marketing Cloud

Comparison Summary

For Treasure Data vs Hive Marketing Cloud comparison, Our AI algorithm looked at 5187 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Treasure Data and Hive Marketing Cloud to solve their respective business needs.

Pros and cons of Treasure Data and Hive Marketing Cloud

Treasure Data is more suited to businesses that require Engagement Management and Workflow Management where as Hive Marketing Cloud is focused towards Engagement Management and Collaboration .

Both Treasure Data and Hive Marketing Cloud are Customer Data Platform software, peers recommend Treasure Data for helpdesk management and personalized marketing where as Hive Marketing Cloud is more known for social media marketing .

logo Treasure Data

Focus area

Treasure Data is better than Hive Marketing Cloud for

Software Failure Risk

  • low

logo Hive Marketing Cloud

Focus area

Hive Marketing Cloud is better than Treasure Data for

Software Failure Risk

  • medium

About

Customer Data Platform to drive outstanding customer experiences

Customer Insight and Engagement Platform

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

93

55

Total Goals
(we found evidences for)

17

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


workflow management



customise loyalty program

identify target customers

create engagement based loyalty


segmentation and targeting


campaign management


lifetime value management


social media management

social media analytics


personalized marketing


helpdesk management


lead qualification

lead qualification: technographic

lead qualification: demographic


competitive intelligence


training & onboarding


communication management

sending & publishing communications



account management


international marketing



contact list management


generation of new leads


content management


customer feedback management

measuring net promoter score

measuring customer satisfaction





products & pricelist management



pipeline management




business development



conversion management


sales document management

proposal & quote management


knowledge management


promotion management





discount management



sales review & feedback





relationship management



social media marketing


performance management


category management



database marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Launch new products

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • Improve internal communications

  • Improve visibility

  • Build brand awareness

  • Improve consistency

  • See 14 more
  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more
  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting