cuspera logo CUSPERA

TransUnion TruAudience vs NewZapp: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of TransUnion TruAudience vs. NewZapp is based on a specific set of business needs and context. The comparison uses 1291 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing TransUnion TruAudience and NewZapp

TransUnion TruAudience, and NewZapp belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

TransUnion TruAudience covers Engagement Management with Promotions, Helpdesk Management with Phone Calls, Revenue Cycle Management, Social Media Management, etc.

NewZapp focuses on Engagement Management with E-Mail, Contact List Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo TransUnion TruAudience

Focus area

Software Failure Risk

  • medium

logo NewZapp

Focus area

Software Failure Risk

  • medium

About

Media performance with the next generation of identity-driven marketing capabilities

Email Communications - NewZapp

Financials

NA

Business Need

Total Processes
(we found evidences for)

36

34

Total Goals
(we found evidences for)

11

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


helpdesk management


revenue cycle management


social media management

social media analytics



workflow management


loyalty management

customise loyalty program



contact list management


lifetime value management


campaign management


lead qualification



sales document management


segmentation and targeting


knowledge management


sending & publishing communications


communication management

sending & publishing communications


training & onboarding



content management



Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Manage risk

  • Improve visibility

  • Increase sales & revenue

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Improve brand engagement

  • Build brand awareness

  • Improve ROI

  • See 8 more
  • Scale best practices

  • Improve internal communications

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • See 2 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • social media

  • phone calls

  • promotions

  • newsletter

  • chat

  • support groups

  • video

  • Facebook

  • user generated content

  • blogs

  • website

  • See 10 more
  • e-mail

  • mobile

  • social media

  • phone calls

  • promotions

  • newsletter

  • chat

  • support groups

  • video

  • Facebook

  • user generated content

  • blogs

  • website

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting