TransUnion TruAudience Overview

TransUnion-Digital-Marketing offers a platform to build predictive audiences in hours. These custom audiences improve targeting, optimize bidding, and expand scale.

Use Cases

Customers recommend Engagement Management, Helpdesk Management, Revenue Cycle Management, as the business use cases that they have been most satisfied with while using TransUnion TruAudience.

Other use cases:

  • Social Media Analytics
  • Digital Marketing
  • Workflow Management
  • Cross Selling
  • Contact List Management
  • Customise Loyalty Program
  • Lifetime Value Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using TransUnion TruAudience.

Other priorities:

  • Manage Risk
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Grow Market Share
  • Improve Efficiency
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve ROI
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TransUnion TruAudience Use-Cases and Business Priorities: Customer Satisfaction Data

TransUnion TruAudience works with different mediums / channels such as Promotions. and Phone Calls.

TransUnion TruAudience's features include Personalization, Alerts: Popups & Notifications, Recording, etc. and TransUnion TruAudience support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also TransUnion TruAudience analytics capabilities include Analytics, and Custom Reports.

TransUnion TruAudience, Rejoiner, Moosend, OM3 Email Marketing Platform, Netcore, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

TransUnion TruAudience Customer wins, Customer success stories, Case studies

What makes TransUnion TruAudience ideal for Engagement Management?

What makes TransUnion TruAudience ideal for Helpdesk Management?

How does TransUnion TruAudience address your Revenue Cycle Management Challenges?

How efficiently Does TransUnion TruAudience manage your Digital Marketing?

11 buyers and buying teams have used Cuspera to assess how well TransUnion TruAudience solved their Email Marketing needs. Cuspera uses 673 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Frequently Asked Questions(FAQ)

for TransUnion TruAudience

What is TransUnion TruAudience used for?

TransUnion TruAudience is a Email Marketing Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Helpdesk Management and Revenue Cycle Management .

What are the top features of TransUnion TruAudience?

Personalization, Alerts: popups & Notifications and Recording are some of the top features of TransUnion TruAudience.

What are TransUnion TruAudience alternatives?

Rejoiner, Moosend, OM3 Email Marketing Platform and Netcore are popular alternatives for TransUnion TruAudience.

Where is TransUnion TruAudience located?

TransUnion TruAudience is headquartered at Chicago, Illinois.
lightning

Peers used TransUnion TruAudience for engagement management and helpdesk management

TransUnion TruAudience Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.31/5 ★

Read Reviews (3)
Analytics

4.08/5 ★

Read Reviews (98)
Custom Reports

4.08/5 ★

Read Reviews (117)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.31/5 ★

Read Reviews (3)
Analytics

4.08/5 ★

Read Reviews (98)
Custom Reports

4.08/5 ★

Read Reviews (117)

Software Failure Risk Guidance

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for TransUnion TruAudience

Overall Risk Meter

Low Medium High

Top Failure Risks for TransUnion TruAudience

TransUnion LLC News

Partnership

TransUnion (TRU) Integrates National CineMedia's Data for Enhanced Attribution Model

TransUnion collaborates with National CineMedia to integrate theatrical exposure data into its cross-platform attribution solutions. This partnership enhances TransUnion's ability to provide detailed marketing analytics, aiding advertisers in optimizing strategies.

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Awards

TransUnion Named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions - GlobeNewswire

TransUnion has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions for the second consecutive year. This accolade highlights TransUnion's strong performance in 'Completeness of Vision' and 'Ability to Execute.' Their TruAudience suite aids brands and agencies in optimizing performance through advanced analytics and scenario planning.

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Company

TransUnion at J.P. Morgan Conference: Growth and Innovation Focus By Investing.com

TransUnion presented its growth strategy at the J.P. Morgan 2025 Ultimate Services Investor Conference, focusing on technological innovation and market expansion. Key initiatives include the OneTrue platform for credit marketing and fraud solutions, targeting high single-digit revenue growth, and expanding in emerging verticals like fraud prevention. The company plans significant migrations to the OneTrue platform by 2026, enhancing operational efficiency and revenue growth.

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Partnership

TransUnion partners with Snappt to enhance rental screening services - Investing.com

TransUnion has partnered with Snappt to integrate Snappt Applicant Trust Platform into TransUnion TruVision Resident Screening service. This strategic collaboration enhances rental screening by incorporating income verification and fraud detection tools, providing property managers with a comprehensive solution for tenant screening.

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TransUnion LLC Profile

Company Name

TransUnion LLC

Company Website

https://www.transunion.com/

HQ Location

Chicago, Illinois

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