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Tailwind vs Buffer: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tailwind vs. Buffer is based on a specific set of business needs and context. The comparison uses 31673 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tailwind and Buffer

Tailwind, Buffer, ContentStudio, Later Platform, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tailwind covers Social Media Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

Buffer focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tailwind

Focus area

Software Failure Risk

  • medium

logo Buffer

Focus area

Buffer is better than Tailwind for

Software Failure Risk

  • medium

About

Tailwind: Pinterest & Instagram Scheduler, Analytics & Marketing Tool

Buffer | Social Media Management Software for Growing Brands

Age

2012

2010

Financials

SEED

SERIES A

Business Need

Total Processes
(we found evidences for)

77

130

Total Goals
(we found evidences for)

11

17

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

social media analytics

managing social media account

monitoring social media


searching for content


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


social media marketing


helpdesk management





generation of new leads


workflow management


campaign management

campaign analytics



training & onboarding


referral management


follower management


sales document management

proposal & quote management






customer feedback management



lifetime value management


billing and invoice management







competitive intelligence



personalized marketing


account management


knowledge management


products & pricelist management



conversion management


courses & assessment

create learning path



relationship management


touchpoint management


channel management


influencer marketing


segmentation and targeting



rating and review management


contact list management


community building


lead qualification

lead qualification: technographic


sales call management

meeting management


performance management


promotion management


customer case management




advocacy management


identify target customers


loyalty management

identify target customers



calendar management


distribution management


conference call management


sales review & feedback








relationship marketing





Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • See 8 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Improve internal communications

  • Establish thought leadership

  • Grow market share

  • Improve consistency

  • Increase sales & revenue

  • Launch new products

  • Improve efficiency

  • Improve visibility

  • Increase customer life time value

  • See 14 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • promotions

  • mobile app

  • Pinterest

  • e-mail

  • offline

  • phone calls

  • Facebook page

  • games

  • on premises

  • chat

  • newsletter

  • Slack

  • point of sale

  • causes and charity

  • trade shows

  • events

  • print media

  • coupons

  • magazine

  • newspaper

  • mass media

  • radio

  • Skype

  • Snapchat

  • text SMS

  • display advertisement

  • movies

  • Netflix

  • review sites

  • Glassdoor

  • Facebook at work

  • Whatsapp

  • Amazon

  • See 40 more
  • social media

  • website

  • Facebook

  • Twitter

  • Instagram

  • user generated content

  • blogs

  • LinkedIn

  • mobile

  • video

  • promotions

  • mobile app

  • Pinterest

  • e-mail

  • offline

  • phone calls

  • Facebook page

  • games

  • on premises

  • chat

  • newsletter

  • Slack

  • point of sale

  • causes and charity

  • trade shows

  • events

  • print media

  • coupons

  • magazine

  • newspaper

  • mass media

  • radio

  • Skype

  • Snapchat

  • text SMS

  • display advertisement

  • movies

  • Netflix

  • review sites

  • Glassdoor

  • Facebook at work

  • Whatsapp

  • Amazon

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

high

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medium

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Business Setting