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Taboola vs Project Agora: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Taboola vs. Project Agora is based on a specific set of business needs and context. The comparison uses 3068 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Taboola and Project Agora

Taboola, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing, whereas Project Agora, LiveIntent, Innovid, etc., belong to a category of solutions that help Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

Project Agora focuses on Advertisement with Video, Communication Management with Website, Engagement Management with Video, Content Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Taboola

Focus area

Taboola is better than Project Agora for

Software Failure Risk

  • medium

logo Project Agora

Focus area

Project Agora is better than Taboola for

Software Failure Risk

  • medium

About

Content Discovery and Native Advertising

Scalable & effective growth alternatives for local advertisers & media owners.

Age

2007

2014

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

81

33

Total Goals
(we found evidences for)

17

10

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


content publishing

searching for content


generation of new leads


campaign management

campaign monitoring

campaign analytics


social media marketing



social media management

scheduling post to social media

engaging on social media


competitive intelligence


sales document management

proposal & quote management


loyalty management

identify target customers


account management


conversion management






training & onboarding



helpdesk management



lead qualification

lead qualification: technographic





referral management



knowledge management


personalized marketing


promotion management


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Build brand awareness

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve brand engagement

  • See 7 more

Top Channels

Channels Used

  • website

  • video

  • social media

  • user generated content

  • blogs

  • promotions

  • display advertisement

  • mobile

  • review sites

  • Amazon

  • Facebook

  • games

  • mass media

  • television

  • offline

  • point of sale

  • mobile app

  • e-mail

  • See 15 more
  • website

  • video

  • social media

  • user generated content

  • blogs

  • promotions

  • display advertisement

  • mobile

  • review sites

  • Amazon

  • Facebook

  • games

  • mass media

  • television

  • offline

  • point of sale

  • mobile app

  • e-mail

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting