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Tableau Desktop vs IBM Cognos Analytics: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tableau Desktop vs. IBM Cognos Analytics is based on a specific set of business needs and context. The comparison uses 33801 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tableau Desktop and IBM Cognos Analytics

Tableau Desktop, IBM Cognos Analytics, Microsoft Power BI, Looker BI, etc., belong to a category of solutions that help Business Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tableau Desktop covers Funnel Analysis, Competitive Intelligence, Communication Management, Social Media Management, etc.

IBM Cognos Analytics focuses on Social Media Management, Competitive Intelligence, Collaboration, Funnel Analysis, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tableau Desktop

Focus area

Tableau Desktop is better than IBM Cognos Analytics for

Software Failure Risk

  • medium

logo IBM Cognos Analytics

Focus area

Software Failure Risk

  • medium

About

Tableau

Unlock the value of your data in new ways and accelerate your journey to AI

Age

2003

1911

Financials

M&A

IPO

Business Need

Total Processes
(we found evidences for)

116

38

Total Goals
(we found evidences for)

21

7

Top Processes

Evidences indicate better relative satisfaction



competitive intelligence


communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media


engagement management

engaging and following up

engaging with scheduling & cadence





training & onboarding


workflow management


helpdesk management


sales document management

contract management

proposal & quote management


content management

content publishing


campaign management

campaign analytics

campaign monitoring



generation of new leads


courses & assessment

create learning path



knowledge management

creating knowledge base


customer feedback management

measuring customer satisfaction


products & pricelist management


community building



loyalty management

customise loyalty program

identify target customers

create engagement based loyalty



lifetime value management


lead qualification

lead qualification: technographic

lead qualification: demographic


business development


revenue cycle management



contact list management



trade show marketing


rating and review management


sales call management





performance management


relationship management


account management



conference call management



sales review & feedback







category management



international marketing





customer case management


Top Goals

Goals Achieved

  • Scale best practices

  • Enhance customer relationships

  • Acquire customers

  • Improve efficiency

  • Improve ROI

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Manage risk

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Increase customer life time value

  • Improve internal communications

  • Improve visibility

  • Improve stakeholder relations

  • Build brand awareness

  • Improve digital and social presence

  • Improve consistency

  • Improve brand engagement

  • Improve navigation

  • Shorten ramp up time

  • See 18 more
  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Improve efficiency

  • Improve visibility

  • Enhance customer relationships

  • Grow market share

  • See 4 more

Top Channels

Channels Used

  • e-mail

  • offline

  • on premises

  • mobile

  • social media

  • phone calls

  • point of sale

  • mobile app

  • chat

  • Slack

  • website

  • user generated content

  • See 9 more
  • e-mail

  • offline

  • on premises

  • mobile

  • social media

  • phone calls

  • point of sale

  • mobile app

  • chat

  • Slack

  • website

  • user generated content

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting