IBM Cognos Analytics Overview

IBM Cognos Analytics is a trusted AI co-pilot for smarter analytics. Confident decisions are enabled through advanced insights and data analysis.

Use Cases

Customers recommend Social Media Analytics, Competitive Intelligence, Collaboration, as the business use cases that they have been most satisfied with while using IBM Cognos Analytics.

Other use cases:

  • Funnel Analysis
  • Forecasting
  • Engaging And Following Up
  • Lead Analytics
  • Training & Onboarding
  • Sending & Publishing Communications
  • Performance Management
See all use cases See less use cases

Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using IBM Cognos Analytics.

Other priorities:

  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Visibility
  • Enhance Customer Relationships
  • Grow Market Share
See all business priorities See less business priorities

IBM Cognos Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

IBM Cognos Analytics's features include Dashboard, Personalization, Predictive Analytics, etc. and IBM Cognos Analytics support capabilities include AI Powered, 24/7 Support, Email Support, etc. also IBM Cognos Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...but if you are looking at visualization and analytics then you might as well get a better product...." Peer review by Consultant

IBM Cognos Analytics, Hevo, Skyvia Platform, Phocas, ZAP Data Hub, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for IBM Cognos Analytics

Top Industries

  • Information Technology and Services
  • Computer Software
  • Education

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

IBM Cognos Analytics is popular in Information Technology And Services, Computer Software, and Education and is widely used by Large Enterprise, Enterprise, and Mid Market.

IBM Cognos Analytics Customer wins, Customer success stories, Case studies

How can IBM Cognos Analytics optimize your Social Media Analytics Workflow?

How efficiently Does IBM Cognos Analytics manage your Competitive Intelligence?

What solutions does IBM Cognos Analytics provide for Collaboration?

How can IBM Cognos Analytics enhance your Funnel Analysis process?

How can IBM Cognos Analytics enhance your Forecasting process?

14 buyers and buying teams have used Cuspera to assess how well IBM Cognos Analytics solved their Business Intelligence needs. Cuspera uses 3667 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

 

Bank NXT Partners with IBM and Inspire to Power Next-Generation Digital Banking -

Bank NXT has partnered with IBM and Inspire for Solutions Development to enhance its digital banking capabilities in Egypt. The bank is deploying IBM Instana, IBM Turbonomic, and IBM Cloud Pak soluti...ons to improve real-time observability, resource optimization, and integration. This collaboration aims to modernize Bank NXT's technology infrastructure, enabling faster service delivery, improved operational efficiency, and a better customer experience.

Read on →
 

Canada Invests in IBM (IBM) to Boost Semiconductor Capacity - GuruFocus

Canada invests $210 million in IBM's semiconductor project to enhance AI and high-performance computing capabilities. This initiative aims to boost semiconductor production at IBM Canada's Bromont si...te, creating 75 new jobs and maintaining over a thousand positions. The project supports Canada's strategic growth in semiconductor packaging and commercialization.

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IBM Fusion Delivers Pioneering Implementation of NVIDIA AI Data Platform for Agentic AI

IBM Fusion has implemented the NVIDIA AI Data Platform for UT Southwestern Medical Center, enhancing AI-driven medical research. This integration allows for large-scale model training and complex dat...a processing, supporting applications like drug discovery and AI-driven patient avatars. The collaboration leverages NVIDIA's AI infrastructure with IBM's data services, offering a comprehensive AI solution for healthcare research.

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IBM CIO - Information Technology And Services

Apptio helped the IBM CIO transform its hybrid cloud environment. The CIO needed better cost transparency and alignment between IT and business goals. Apptio's integrated suite provided insights into... IBM's $2.5 billion IT stack. The solution enabled application TCO visibility, data-driven decisions, and identification of stranded IT costs. IBM used Apptio Costing, Targetprocess, and Apptio Planning to optimize IT spend and support strategic initiatives.

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Scuderia Ferrari HP - Sports

IBM Consulting helped Scuderia Ferrari HP redesign their fan engagement app. The new app uses IBM watsonx technology and a hybrid cloud infrastructure. It delivers race insights, interactive features..., and personalized content. After launch, daily active users doubled and average time spent in-app rose by 35%. The app now serves as a digital hub for Ferrari fans worldwide.

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SIXT - Transportation/trucking/railroad

SIXT, a global mobility service provider, faced challenges with complex cloud environments. They used IBM Instana Observability to gain visibility and simplify their cloud operations. This helped the...m migrate to AWS, detect and resolve issues quickly, and automate infrastructure management. As a result, SIXT achieved a 70% decrease in problem detection and resolution time and a 50% faster anomaly detection. The solution improved their cloud-native product management and customer experience.

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Frequently Asked Questions(FAQ)

for IBM Cognos Analytics

What is IBM Cognos Analytics used for?

IBM Cognos Analytics is a Business Intelligence Software mainly used by its customers to Improve ROI and Scale Best Practices by Social Media Analytics, Competitive Intelligence and Collaboration .

What are the top features of IBM Cognos Analytics?

Dashboard, Personalization and Predictive analytics are some of the top features of IBM Cognos Analytics.

Who uses IBM Cognos Analytics?

IBM Cognos Analytics is used by Information Technology And Services, Computer Software and Education among other industries.

What are IBM Cognos Analytics alternatives?

Hevo, Skyvia Platform, Phocas and ZAP Data Hub are popular alternatives for IBM Cognos Analytics.

Where is IBM Cognos Analytics located?

IBM Cognos Analytics is headquartered at 1, New Orchard Road Armonk New York 10504-1722 USA.
lightning

Peers used IBM Cognos Analytics for social media analytics and competitive intelligence

IBM Cognos Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (57)
Analytics

4.43/5 ★

Read Reviews (648)
Custom Reports

3.97/5 ★

Read Reviews (1251)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (57)
Analytics

4.43/5 ★

Read Reviews (648)
Custom Reports

3.97/5 ★

Read Reviews (1251)

Software Failure Risk Guidance

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for IBM Cognos Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for IBM Cognos Analytics

International Business Machines Corporation News

Partnership

Fusemachines and IBM Platinum Partner ModulAIre Announce Strategic Partnership to ... - AiThority

Fusemachines and ModulAIre, an IBM Platinum Partner, have formed a strategic partnership to deliver enterprise AI solutions using Fusemachines AI Studio. This collaboration will integrate AI Studio into ModulAIre's offerings, focusing on operational efficiency and intelligent automation within IBM-based environments. The partnership aims to provide scalable, secure AI solutions tailored to industry-specific needs.

Read more →
Product

IBM Deepens Enterprise AI Push As Board Adds PepsiCo Chief - Yahoo Finance

IBM has expanded its AI offerings with new consulting services and launched the Enterprise Advantage platform for multi-cloud AI deployment. The company also announced a partnership with e& to scale agentic AI for enterprises in regulated sectors. Additionally, Ramon L. Laguarta, CEO of PepsiCo, has joined IBM's board, bringing transformation expertise to its governance.

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Executive

IBM Elects Ramon L . Laguarta to its Board of Directors - Thailand Business News

IBM has elected Ramon L. Laguarta, CEO of PepsiCo, to its board of directors, effective March 1, 2026. Laguarta's experience in leveraging technology for organizational transformation is expected to contribute significantly to IBM's strategic goals.

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Financial

Ibm Releases Fourth-quarter Results

IBM announced its fourth-quarter 2025 financial results, showcasing strong performance with a 12% revenue increase to $19.7 billion, driven by double-digit growth in software and infrastructure. The company reported a gross profit margin of 60.6% and highlighted a significant generative AI business valued at $12.5 billion. IBM projects over 5% revenue growth for 2026.

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International Business Machines Corporation Profile

Company Name

International Business Machines Corporation

Company Website

https://www.ibm.com/uk-en

Year Founded

1911

HQ Location

1, New Orchard Road Armonk New York 10504-1722 USA

Employees

10001+

Social

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Financials

IPO