IBM Cognos Analytics Overview

IBM Cognos Analytics is a trusted AI co-pilot for smarter analytics. Confident decisions are enabled through advanced insights and data analysis.

Use Cases

Customers recommend Social Media Analytics, Competitive Intelligence, Collaboration, as the business use cases that they have been most satisfied with while using IBM Cognos Analytics.

Other use cases:

  • Funnel Analysis
  • Forecasting
  • Engaging And Following Up
  • Lead Analytics
  • Training & Onboarding
  • Sending & Publishing Communications
  • Performance Management
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Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using IBM Cognos Analytics.

Other priorities:

  • Increase Sales & Revenue
  • Improve Efficiency
  • Improve Visibility
  • Enhance Customer Relationships
  • Grow Market Share
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IBM Cognos Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

IBM Cognos Analytics's features include Dashboard, Personalization, Predictive Analytics, etc. and IBM Cognos Analytics support capabilities include AI Powered, 24/7 Support, Email Support, etc. also IBM Cognos Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Cognos Analytics is an AI-fueled business intelligence platform that supports the entire analytics cycle, from discovery to operationalization...." Peer review

IBM Cognos Analytics, Hevo, Skyvia Platform, Phocas, ZAP Data Hub, etc., all belong to a category of solutions that help Business Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for IBM Cognos Analytics

Top Industries

  • Information Technology and Services
  • Computer Software
  • Education

Popular in

  • Large Enterprise
  • Enterprise
  • Mid Market

IBM Cognos Analytics is popular in Information Technology And Services, Computer Software, and Education and is widely used by Large Enterprise, Enterprise, and Mid Market.

Comprehensive Insights on IBM Cognos Analytics Use Cases

What Are the key features of IBM Cognos Analytics for Social Media Analytics?

What makes IBM Cognos Analytics ideal for Competitive Intelligence?

What solutions does IBM Cognos Analytics provide for Collaboration?

How does IBM Cognos Analytics facilitate Funnel Analysis?

What benefits does IBM Cognos Analytics offer for Forecasting?

27+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well IBM Cognos Analytics solved their Business Intelligence needs. Cuspera uses 3667 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Business Intelligence needs.

Case Studies

Automotive

CASE STUDY Audi UK

IBM Cloud Consulting helped Audi UK transform its digital customer experience. Audi UK wanted to make its website more user-friendly and boost customer engagement. Working with IBM, Audi UK adopted a...gile methods and moved to Adobe Experience Manager. Developers now deliver new tools 75% faster. In 2020, Audi UK saw a 59% increase in leads, even as UK car sales dropped 29%. The new website features test-drive booking, maintenance scheduling, and better analytics, improving customer journeys and loyalty.

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Automotive

CASE STUDY ETAS

IBM Targetprocess helped ETAS, an automotive software company, improve enterprise Agile planning. ETAS faced challenges with multiple tools and limited visibility across Agile teams. By implementing ...SAFe and IBM Targetprocess, ETAS increased adherence to strategic KPIs from 50%-60% to over 90%. The platform enabled better alignment, transparency, and efficiency. ETAS also reduced response times to customer requests and improved collaboration and productivity.

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Information Technology and Services

CASE STUDY IBM CIO

Apptio helped the IBM CIO transform its hybrid cloud environment. The CIO needed better cost transparency and alignment between IT and business goals. Apptio's integrated suite provided insights into... IBM's $2.5 billion IT stack. The solution enabled application TCO visibility, data-driven decisions, and identification of stranded IT costs. IBM used Apptio Costing, Targetprocess, and Apptio Planning to optimize IT spend and support strategic initiatives.

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Telecommunications

CASE STUDY Proximus

IBM Targetprocess helped Proximus move to a scaled Agile framework. The company needed to replace old tools and manual processes. IBM Targetprocess gave them a clear view of work and strategy. Over 3...,000 users now use the tool. Teams work together better and make faster decisions. Feedback from users has been very positive.

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Financial Services

CASE STUDY The Standard

IBM Apptio helped The Standard, a financial services provider, improve IT cost transparency and align spending with business goals. The company replaced manual, spreadsheet-based processes with Appti...o, Cloudability, and Targetprocess. This shift let the IT Finance team spend 80% of their time on higher value tasks and increased IT productivity by 20%. Cloudability enabled a projected 10% reduction in cloud spend for 2023. The Standard gained better control over IT budgets and improved decision-making for digital transformation.

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Marketing and Advertising

CASE STUDY WPP

IBM Apptio Cloudability and IBM Turbonomic helped WPP gain visibility into cloud costs and reduce cloud sprawl. WPP used Cloudability to track spending across all cloud platforms and Turbonomic to au...tomate resource optimization. The company achieved a 30% reduction in yearly cloud spend and saved about USD 2 million in the first three months. Automation enabled up to 1,000 resizing actions every month. WPP built a culture of FinOps, improving collaboration between business, finance, and engineering teams.

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Frequently Asked Questions(FAQ)

for IBM Cognos Analytics

What is IBM Cognos Analytics used for?

IBM Cognos Analytics is a Business Intelligence Software mainly used by its customers to Improve ROI and Scale Best Practices by Social Media Analytics, Competitive Intelligence and Collaboration .

What are the top features of IBM Cognos Analytics?

Dashboard, Personalization and Predictive analytics are some of the top features of IBM Cognos Analytics.

Who uses IBM Cognos Analytics?

IBM Cognos Analytics is used by Information Technology And Services, Computer Software and Education among other industries.

What are IBM Cognos Analytics alternatives?

Hevo, Skyvia Platform, Phocas and ZAP Data Hub are popular alternatives for IBM Cognos Analytics.

Where is IBM Cognos Analytics located?

IBM Cognos Analytics is headquartered at 1, New Orchard Road Armonk New York 10504-1722 USA.
lightning

Peers used IBM Cognos Analytics for social media analytics and competitive intelligence

IBM Cognos Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (57)
Analytics

4.43/5 ★

Read Reviews (648)
Custom Reports

3.97/5 ★

Read Reviews (1251)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.59/5 ★

Read Reviews (57)
Analytics

4.43/5 ★

Read Reviews (648)
Custom Reports

3.97/5 ★

Read Reviews (1251)

Software Failure Risk Guidance

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for IBM Cognos Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for IBM Cognos Analytics

International Business Machines Corporation News

Company

IBM to close South Bay research lab that created first inkjet printer, pioneered data mining and AI

IBM will close its South Bay research lab, known for innovations like the first inkjet printer and AI advancements, and consolidate operations into a single San Jose site.

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Company

IBM Closes Iconic Almaden Lab, Shifts Focus to AI and Quantum in San Jose

IBM is closing its Almaden research lab in San Jose, relocating staff to the Cottle Road facility to focus on AI and quantum computing. This strategic move aligns with IBM's $150 billion investment in AI and data-centric technologies over five years. The consolidation aims to streamline operations and foster collaboration in emerging fields, potentially boosting San Jose's economy.

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Product

IBM Outlines Steps To Verify Claims Of Quantum Advantage

IBM and Pasqal released a white paper detailing steps to verify claims of quantum advantage. The paper outlines criteria for validating quantum advantage, emphasizing the need for quantum systems to outperform classical computing in efficiency, cost, or accuracy. IBM's roadmap includes the "Nighthawk" and "Starling" systems, aiming for quantum advantage by 2028 through improved qubit connectivity and error correction.

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Partnership

IBM And TruCarbon Present AI Solutions To Reduce Carbon Emissions - VOI

IBM and TruCarbon have partnered to develop TruMRV, a carbon management solution using IBM watsonx AI technology. This solution automates the monitoring, reporting, and verification of carbon emissions, aiming to enhance ESG compliance in Indonesia. The collaboration will be tested in the REDD+ Kapuas Sibau project, potentially reducing emissions by 18-19 million tons.

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International Business Machines Corporation Profile

Company Name

International Business Machines Corporation

Company Website

https://www.ibm.com/uk-en

Year Founded

1911

HQ Location

1, New Orchard Road Armonk New York 10504-1722 USA

Employees

10001+

Social

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Financials

IPO