SecondStreet vs. FormDesigner: Comparing Best Demand Generation Solutions 2026

Overview: SecondStreet and FormDesigner as Demand Generation Category solutions.

SecondStreet: Second Street is a digital promotions software that helps grow audiences and drive revenue through interactive contests and promotions. Features include customizable promotions, email templates, and easy integration with Upland products.

FormDesigner: FormDesigner allows users to create web forms, surveys, quizzes, and calculators in minutes without programming. It works on any site or CMS.

This comparison report of SecondStreet vs. FormDesigner is based on a specific set of business needs and context. The comparison uses 732 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SecondStreet and FormDesigner

SecondStreet, FormDesigner, Shortstack, Qualifio, etc., belong to a category of solutions that help Demand Generation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SecondStreet covers Advertisement with E-Mail, Engagement Management with E-Mail, Generation Of New Leads with E-Mail, Social Media Management with Social Media, etc.

FormDesigner focuses on Communication Management, Contact List Management, Rating And Review Management.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

SecondStreet and FormDesigner: Best activities based on customer satisfaction


SecondStreet in Action: Unique Activities

What solutions does SecondStreet provide for Engagement Management?
Second Street is a software platform that helps companies increase engagement with their audience. It provides a variety of tools, such as contests, polls, and surveys, to drive revenue and build a larger customer base. Second Street can be used to reach a wide range of audiences, from small businesses to large organizations.
"...We use the email services as well as various contests for community engagement and received good feedback from the community...." Peer review by Administrator
How does SecondStreet address your Generation Of New Leads Challenges?
Second Street provides tools that help businesses generate leads through contests, promotions, and surveys. These tools gather valuable information from participants, allowing businesses to build their customer database and identify potential customers. This leads to increased sales and marketing opportunities.
"...Second Street is easy to use and have the best customer service if I have any questions or need additional help!. Great way to generates leads and easy. . ...." Peer review by Verified Reviewer

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction



engagement management

engaging and following up


generation of new leads


social media management

scheduling post to social media

engaging on social media


communication management

sending & publishing communications


database marketing



workflow management




campaign management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • Improve digital and social presence

  • Shorten ramp up time

  • See 6 more

Business Setting

SecondStreet FormDesigner
Peer score 4.7 4.0
Peer insights 579 153
Top industries
Publishing 61.0%
Marketing And Advertising 18.0%
Research 17.0%
SMB and Mid-Market 79.0% 0.0%
Enterprise 21.0% 0.0%

Integrations

Ecosystem partners each product commonly connects with.

News

Latest SecondStreet news

Upland Software Earns 43 Badges in G2’s Fall 2026 Market Reports

Upland Software earned 43 badges in G2's Fall 2026 Market Reports, highlighting its AI-powered solutions like Upland RightAnswers and Upland Panviva. These recognitions are based on customer reviews and reflect Upland's focus on unifying enterprise knowledge and data.

24/08/2026 - source

Latest FormDesigner news

AI assistant in FormDesigner: from form ideas to CSS and formulas

FormDesigner has introduced a built-in AI assistant to enhance its web form builder. This assistant aids in form structuring, field completion, scoring formula configuration, and CSS styling directly within the platform. It simplifies form creation and customization without requiring external tools, although integration with external AI clients like ChatGPT is available for more complex tasks.

27/07/2026 - source