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SAP Marketing Cloud vs Shortstack: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of SAP Marketing Cloud vs. Shortstack is based on a specific set of business needs and context. The comparison uses 4657 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Marketing Cloud and Shortstack

SAP Marketing Cloud, Maropost, SALESmanago, etc., belong to a category of solutions that help Marketing Automation, whereas Shortstack, Gleam Platform, SecondStreet, etc., belong to a category of solutions that help Demand Generation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Marketing Cloud covers Customer Engagement, Customer Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Shortstack focuses on Engagement Management with Social Media, Communication Management with Social Media, Campaign Management with E-Mail, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Marketing Cloud

Focus area

Software Failure Risk

  • low

logo Shortstack

Focus area

Shortstack is better than SAP Marketing Cloud for

Software Failure Risk

  • medium

About

Marketing Cloud offering customers the freedom to define their journey

Get More Leads From Your Marketing Campaigns

Age

1972

2010

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

80

62

Total Goals
(we found evidences for)

13

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media


workflow management


contact list management

creating contact list


account management



loyalty management

identify target customers

customise loyalty program



generation of new leads


sales document management

contract management

proposal & quote management



content publishing


segmentation and targeting



customer feedback management

measuring customer satisfaction

measuring net promoter score



personalized marketing




promotion management




discount management


products & pricelist management



customer case management




training & onboarding


rating and review management


touchpoint management


channel management


lifetime value management


relationship management


performance management


social media marketing


conversion management





helpdesk management



Top Goals

Goals Achieved

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Grow market share

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Improve visibility

  • Increase customer life time value

  • Increase average basket value

  • See 10 more
  • Acquire customers

  • Build brand awareness

  • Improve digital and social presence

  • Increase sales & revenue

  • Grow market share

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Improve brand engagement

  • See 6 more

Top Channels

Channels Used

  • social media

  • website

  • e-mail

  • promotions

  • Facebook

  • mobile

  • user generated content

  • Instagram

  • mobile app

  • Facebook page

  • coupons

  • phone calls

  • blogs

  • Twitter

  • chat

  • Slack

  • review sites

  • Amazon

  • mass media

  • television

  • out of home

  • billboards

  • video

  • offline

  • games

  • newsletter

  • See 23 more
  • social media

  • website

  • e-mail

  • promotions

  • Facebook

  • mobile

  • user generated content

  • Instagram

  • mobile app

  • Facebook page

  • coupons

  • phone calls

  • blogs

  • Twitter

  • chat

  • Slack

  • review sites

  • Amazon

  • mass media

  • television

  • out of home

  • billboards

  • video

  • offline

  • games

  • newsletter

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting