Comparison Summary
This comparison report of SAP Emarsys Customer Engagement vs. ActiveTrail is based on a specific set of business needs and context. The comparison uses 2172 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing SAP Emarsys Customer Engagement and ActiveTrail
SAP Emarsys Customer Engagement, ActiveTrail, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.
ActiveTrail focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
ActiveTrail
Focus area
ActiveTrail is better than SAP Emarsys Customer Engagement for
Software Failure Risk
About
Personalized omnichannel experiences that the customers deserve
ActiveTrail: Marketing Automation | Email Marketing Platform
Age
2000
Financials
SERIES B
PRIVATE
Business Need
Total Processes
(we found evidences for)
66
37
Total Goals
(we found evidences for)
14
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Increase sales & revenue
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Acquire customers
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Increase customer life time value
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Scale best practices
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Improve ROI
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Increase average basket value
-
Improve digital and social presence
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Improve brand engagement
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Enter new markets internationally or locally
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Improve consistency
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Build brand awareness
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Grow market share
-
Improve internal communications
- See 11 more
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Acquire customers
-
Increase sales & revenue
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Enhance customer relationships
-
Improve ROI
-
Increase customer life time value
-
Scale best practices
-
Grow market share
-
Improve digital and social presence
-
Improve brand engagement
- See 6 more
Top Channels
Channels Used
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e-mail
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website
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newsletter
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text SMS
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social media
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mobile
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Facebook
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promotions
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user generated content
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blogs
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mobile app
- See 8 more
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e-mail
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website
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newsletter
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text SMS
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social media
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mobile
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Facebook
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promotions
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user generated content
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blogs
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mobile app
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
