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Sailthru vs itracMarketer Platform: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Sailthru medium Failure Risk for itracMarketer Platform low
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Comparison Summary

This comparison report of Sailthru vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 2867 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sailthru and itracMarketer Platform

Sailthru, itracMarketer Platform, Oracle Responsys, Customer.io, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sailthru covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps d...rive retention by making that content feel more valuable to the reader. If they get what they want, they keep coming back for more. " - Matt Dickow

"For me it is not really about the system, it is about the people at itracMarketer! You get a relationship and service par none — the service and relationship are invaluable and distinct. " - Peller Estates

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Sailthru

Focus area

Sailthru is better than itracMarketer Platform for

Software Failure Risk

  • medium

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Email & Marketing Automation CRM Platform to improve and grow business.

Age

2008

Financials

M&A

NA

Business Need

Total Processes
(we found evidences for)

69

52

Total Goals
(we found evidences for)

16

9

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (163)

Read Reviews (29)

engaging and following up

Read Reviews (125)

Read Reviews (25)

communication management

Read Reviews (124)

Read Reviews (23)

sending & publishing communications

Read Reviews (119)

Read Reviews (13)

tracking & monitoring communications

Read Reviews (5)

Read Reviews (9)

campaign management

Read Reviews (64)

Read Reviews (16)

campaign monitoring

Read Reviews (13)

Read Reviews (0)

campaign analytics

Read Reviews (9)

Read Reviews (5)

personalized marketing

Read Reviews (36)

Read Reviews (1)

advertisement

Read Reviews (28)

Read Reviews (0)

lifetime value management

Read Reviews (18)

Read Reviews (0)

segmentation and targeting

Read Reviews (17)

Read Reviews (3)

content management

Read Reviews (14)

Read Reviews (4)

content curation

Read Reviews (2)

Read Reviews (0)

content sharing

Read Reviews (0)

Read Reviews (2)

loyalty management

Read Reviews (14)

Read Reviews (0)

identify target customers

Read Reviews (2)

Read Reviews (0)

customise loyalty program

Read Reviews (2)

Read Reviews (0)

training & onboarding

Read Reviews (14)

Read Reviews (1)

workflow management

Read Reviews (12)

Read Reviews (8)

competitive intelligence

Read Reviews (6)

Read Reviews (1)

social media management

Read Reviews (5)

Read Reviews (22)

social media analytics

Read Reviews (2)

Read Reviews (5)

scheduling post to social media

Read Reviews (2)

Read Reviews (1)

helpdesk management

Read Reviews (5)

Read Reviews (0)

touchpoint management

Read Reviews (5)

Read Reviews (0)

conversion management

Read Reviews (4)

Read Reviews (1)

products & pricelist management

Read Reviews (4)

Read Reviews (0)

lead qualification

Read Reviews (3)

Read Reviews (2)

lead qualification: technographic

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (3)

Read Reviews (0)

sales document management

Read Reviews (3)

Read Reviews (3)

contract management

Read Reviews (3)

Read Reviews (0)

sales call management

Read Reviews (2)

Read Reviews (0)

discount management

Read Reviews (2)

Read Reviews (0)

promotion management

Read Reviews (2)

Read Reviews (0)

customer feedback management

Read Reviews (2)

Read Reviews (9)

advocacy management

Read Reviews (2)

Read Reviews (0)

business development

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (1)

Read Reviews (2)

contact list management

Read Reviews (0)

Read Reviews (14)

social media marketing

Read Reviews (0)

Read Reviews (5)

relationship management

Read Reviews (0)

Read Reviews (3)

distribution management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting