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Compare Reltio vs ActionIQ

Comparison Summary

This comparison report of Reltio vs. ActionIQ is based on a specific set of business needs and context. The comparison uses 2036 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Reltio and ActionIQ

Reltio, ActionIQ, Amperity Customer Data Management, Treasure Data, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Reltio covers Customer Engagement, Segmentation And Targeting, Customer Experience Management, Enrichment Of Customer Profiles with Social Media, etc.

ActionIQ focuses on Engagement Management with Mobile, Advertisement, Lifetime Value Management with Promotions, Cross Selling, etc.

"A key to CarMax’s strategy is to deliver omnichannel connected customer experiences, which requires a strong data foundation and customer experience processes working in concert. In an environment where we have so many different sources of data to l...everage, it was critical that we had a single source of truth across the enterprise for Customer 360 and Vehicle 360 information that can be shared across all of our functions. Now that we have a multi-domain master data management (MDM) platform which delivers data in real-time, at scale, we’re able to provide connected customer experiences across all touchpoints. We’ve also been able to pivot quickly to meet the changing needs of our customers during the pandemic by offering new services like curbside pickup. " - Gautam Puranik

"If you want to do the whole thing truly buttoned up, in an omnichannel way, looking at transactions in multiple channels, you need something like ActionIQ that is ingesting data from multiple areas and then activating it across multiple channels. "

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Reltio

Focus area

Reltio is better than ActionIQ for

Software Failure Risk

  • low

logo ActionIQ

Focus area

Software Failure Risk

  • low

About

Customer Data Platform to Power Connected Customer Experiences

Customer Data Platform to deliver exceptional customer experiences across every touchpoint.

Financials

SERIES D

Business Need

Total Processes
(we found evidences for)

43

44

Total Goals
(we found evidences for)

10

12

Top Processes

Evidences indicate better relative satisfaction


engagement management


segmentation and targeting


customer case management


workflow management


lead qualification

lead qualification: technographic


sales document management

contract management


training & onboarding



communication management

sending & publishing communications


lifetime value management



loyalty management

identify target customers


account management


customer feedback management



products & pricelist management


relationship management


contact list management




campaign management



channel management





Top Goals

Goals Achieved

  • Increase customer life time value

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Acquire customers

  • Establish thought leadership

  • Improve consistency

  • See 7 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve efficiency

  • Improve brand engagement

  • Grow market share

  • See 9 more

Top Channels

Channels Used

  • omnichannel

  • mobile

  • offline

  • print media

  • magazine

  • user generated content

  • blogs

  • mobile app

  • promotions

  • phone calls

  • social media

  • Facebook

  • point of sale

  • on premises

  • See 11 more
  • omnichannel

  • mobile

  • offline

  • print media

  • magazine

  • user generated content

  • blogs

  • mobile app

  • promotions

  • phone calls

  • social media

  • Facebook

  • point of sale

  • on premises

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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low

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Migration Risk

low

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low

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Business Setting