ActionIQ Overview
This is a summary of the comprehensive capabilities and benefits of ActionIQ based on over 495 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
ActionIQ, belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if ActionIQ is right for your needs? Our Cuspera AI engine can evaluate how ActionIQ fits your specific business needs, industry, and context. Get your personalized assessment report today.
ActionIQ supports business activities such as:
- Engagement Management
- Advertisement
- Lifetime Value Management
- Cross Selling
- Product Marketing
ActionIQ can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Customer Life Time Value, Increase Sales & Revenue, Launch New Products, etc. It can help manage these activities if you use Mobile and Promotions for these needs. As a solution, ActionIQ's capabilities include Personalization, and Calculator.
ActionIQ Research Vertical is its biggest customer base.
Reviews
"With [ActionIQ], we were able to marry the usability of a typical campaign management solution with infrastructure grade architecture and scalability. Meaning, they know how to make a useful product for marketers, and build tech you can actually int...egrate into a modern infrastructure. " - Nick Rockwell
Cuspera Reviews
56 buyers and buying teams have used Cuspera to assess how well ActionIQ solved their Customer Data Platform needs. Cuspera uses 495 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using ActionIQ.
Use Cases
Peers recommend Engagement Management , Advertisement , Lifetime Value Management , as the business use cases that they have been most satisfied while using ActionIQ.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with Mobile |
4.75/5 ★ |
"...Join this session to learn how Canadian Tire Corporation uses authenticated first-party data to better understand and engage prospects and customers with insights from Vice President of Enterprise Digital Marketing Greg Shelly...." Webinar: How First-Party Data is Reshaping Digital Advertising |
| engaging and following up |
4.58/5 ★ |
"...Join this session to learn how Canadian Tire Corporation uses authenticated first-party data to better understand and engage prospects and customers with insights from Vice President of Enterprise Digital Marketing Greg Shelly...." Webinar: How First-Party Data is Reshaping Digital Advertising |
| Advertisement |
4.40/5 ★ |
"...Find out how Canadian Tire Corporation is using first-party data to optimize digital advertising...." Webinar: How First-Party Data is Reshaping Digital Advertising |
| Lifetime Value Management with Promotions |
4.63/5 ★ |
"...ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset...." Peer review from Featured Customers |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with Mobile |
4.75/5 ★ |
"...Join this session to learn how Canadian Tire Corporation uses authenticated first-party data to better understand and engage prospects and customers with insights from Vice President of Enterprise Digital Marketing Greg Shelly...." Webinar: How First-Party Data is Reshaping Digital Advertising |
|
| engaging and following up |
4.75/5 ★ |
| Advertisement |
4.40/5 ★ |
"...Find out how Canadian Tire Corporation is using first-party data to optimize digital advertising...." Webinar: How First-Party Data is Reshaping Digital Advertising |
|
| Lifetime Value Management with Promotions |
4.63/5 ★ |
"...ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset...." Peer review from Featured Customers |
|
26+ more Business Use Cases
Our AI advisor, Wyz, harnessed 495 insights from peers and experts to help you assess how these ActionIQ use cases fit your Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With [ActionIQ], we were able to marry the usability of a typical campaign management solution with infrastructure grade architecture and scalability. Meaning, they know how to make a useful product for marketers, and build tech you can actually integrate into a modern infrastructure. Testimonial By Nick Rockwell |
|
|
Personalization is impossible if marketers don't have the means to understand the needs of customers on an ongoing basis. Setting up a centralized customer data platform (CDP) to unify paid and owned data from across channels is essential to these efforts. Testimonial By McKinsey |
|
|
There have been phenomenal increases to the customer experiences and retention because of ActionIQ. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Nick Rockwell Former CTO New York Times |
With [ActionIQ], we were able to marry the usability of a typical campaign management solution with infrastructure grade architecture and scalability. Meaning, they know how to make a useful product for marketers, and build tech you can actually integrate into a modern infrastructure. Testimonial By Nick Rockwell |
|
McKinsey |
Personalization is impossible if marketers don't have the means to understand the needs of customers on an ongoing basis. Setting up a centralized customer data platform (CDP) to unify paid and owned data from across channels is essential to these efforts. Testimonial By McKinsey |
|
Senior Manager, Marketing Operations |
There have been phenomenal increases to the customer experiences and retention because of ActionIQ. |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Pandora MediaRead More |
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Case Study Vera BradleyRead More |
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Case Study Genworth FinancialRead More |
Popular Business Setting
for ActionIQ
Top Industries
- Research
- Publishing
- Information Technology and Services
Popular in
- Small Business
Peers used ActionIQ to Enhance customer relationships and Acquire customers
Peer and Expert Opinion on Features
for ActionIQ
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (52) |
| Calculator | Read Reviews (5) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (52) |
| Calculator | Read Reviews (5) |
IT and Other Capabilities
for ActionIQ
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (17) |
| Data Export | Read Reviews (14) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (17) |
| Data Export | Read Reviews (14) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (34) |
| Email Support | Read Reviews (6) |
| Chat Support | Read Reviews (4) |
| Phone Support | Read Reviews (3) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (34) |
| Email Support | Read Reviews (6) |
| Chat Support | Read Reviews (4) |
| Phone Support | Read Reviews (3) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (68) |
| Custom Reports | Read Reviews (51) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (4) |
| Analytics | Read Reviews (68) |
| Custom Reports | Read Reviews (51) |
Software Failure Risk Guidance
?for ActionIQ
Overall Risk Meter
Top Failure Risks for ActionIQ
Vendor Profile Details
Company Name
ActionIQ
Company Website
https://www.actioniq.com/HQ Location
50 W 23rd Street, Suite 6A, New York, New York 10010, US
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