Pubmatic Cloud: Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.
goTom: goTom streamlines CRM and order management for digital advertising. Publishers and marketers can automate workflows to sell ads efficiently.
This comparison report of Pubmatic Cloud vs. goTom is based on a specific set of business needs and context. The comparison uses 981 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Pubmatic Cloud and goTom
Pubmatic Cloud, OpenXSelect, Appodeal Platform, etc., belong to a category of solutions that help Publisher Ad Management, whereas goTom belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Pubmatic Cloud covers Advertisement with Mobile, Communication Management, Engagement Management with Mobile, Lead Qualification with Mobile, etc.
goTom focuses on Advertisement, Order Management, Workflow Management, Campaign Management with Display Advertisement, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Pubmatic Cloud and goTom: Best activities based on customer satisfaction
Pubmatic Cloud in Action: Unique Activities
How can Pubmatic Cloud enhance your Advertisement process?
"...Pubmatic allows our advertisers to reach multiple through a single relationship...." Peer review by User
How can Pubmatic Cloud enhance your Engagement Management process?
"...PubMatic s for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices...." PubMatic is Selected by GroupM as a Preferred Global SSP Partner
goTom in Action: Unique Activities
Why is goTom the best choice for Order Management?
"...CRM and order management software specifically designed for the digital advertising space...." Peer review from goTom
Why is goTom the best choice for Workflow Management?
"...The application supports your campaign workflow including proposal generation, inventory management, rating, trafficking, revenue reportings and billing...." Peer review
Why is goTom the best choice for Campaign Management?
"...Have all of today's important campaign management tasks visibly ready. ..." CRM, Order Mangement, AdServer Push
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Improve visibility
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve efficiency
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Grow market share
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Acquire customers
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Build brand awareness
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Improve stakeholder relations
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Improve brand engagement
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Launch new products
- See 8 more
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Enhance customer relationships
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Acquire customers
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
Pubmatic Cloud peer evidence is 94% SMB and Mid-Market. goTom peer evidence is 59% Enterprise.
| Pubmatic Cloud | goTom | |
|---|---|---|
| Peer score | 3.9 | 4.4 |
| Peer insights | 704 | 277 |
| Top industries |
Marketing And Advertising 39.0%
Computer Software 25.0%
Internet 10.0%
|
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| SMB and Mid-Market | 94.0% | 41.0% |
| Enterprise | 6.0% | 59.0% |
| Pricing | Pubmatic Cloud |
Integrations
Ecosystem partners each product commonly connects with.
Pubmatic Cloud
News
Latest Pubmatic Cloud news
PubMatic Hires Megan Ramm as Global CRO
PubMatic appointed Megan Ramm as the global chief revenue officer. Ramm, previously with Uber Advertising, will lead PubMatic's revenue strategy across multiple regions. Her focus will include performance advertising and enhancing relationships with brands and agencies. This move aims to accelerate growth amid AI-driven changes in digital advertising.
Latest goTom news
Campaign reporting insights: Visualize your campaign performance – goTom
goTom has introduced a new "Insights" feature in its CRM and order management software, enabling users to visualize campaign performance through graphical dashboards. This update allows for real-time tracking of campaign metrics, offering a percentage-based delivery indicator and precision filtering. The feature is optimized for mobile, enhancing flexibility for professionals on the go.