cuspera logo CUSPERA

PrestaShop vs Matomo: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of PrestaShop vs. Matomo is based on a specific set of business needs and context. The comparison uses 5070 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing PrestaShop and Matomo

PrestaShop, Adobe Commerce, Ecwid, etc., belong to a category of solutions that help E-Commerce Platform, whereas Matomo, Piwik PRO, TWIPLA, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

PrestaShop covers Content Management with Offline, Products & Pricelist Management with Offline, Advertisement with Offline, Engagement Management with E-Mail, etc.

Matomo focuses on Social Media Management with Website, Engagement Management with Website, Campaign Management with Website, Helpdesk Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo PrestaShop

Focus area

PrestaShop is better than Matomo for

Software Failure Risk

  • medium

logo Matomo

Focus area

Matomo is better than PrestaShop for

Software Failure Risk

  • medium

About

Create and develop your business with PrestaShop

Matomo: #1 Secure Open Web Analytics Platform

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

67

52

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction


content publishing


products & pricelist management



training & onboarding


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


promotion management


discount management


rating and review management


sales document management

proposal & quote management



campaign management

campaign analytics

campaign monitoring


helpdesk management


trade show marketing


community building



loyalty management

identify target customers


knowledge management


referral management


workflow management


payment management



customer feedback management

measuring customer satisfaction


social media management

social media analytics


revenue cycle management






sales call management




lead qualification



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Improve efficiency

  • Build brand awareness

  • Scale best practices

  • Improve brand engagement

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Improve internal communications

  • See 6 more

Top Channels

Channels Used

  • website

  • e-mail

  • social media

  • phone calls

  • offline

  • Facebook

  • user generated content

  • blogs

  • on premises

  • promotions

  • video

  • newsletter

  • mobile

  • display advertisement

  • mobile app

  • omnichannel

  • point of sale

  • See 14 more
  • website

  • e-mail

  • social media

  • phone calls

  • offline

  • Facebook

  • user generated content

  • blogs

  • on premises

  • promotions

  • video

  • newsletter

  • mobile

  • display advertisement

  • mobile app

  • omnichannel

  • point of sale

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting