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Compare Oracle Advertising vs ataccama

Comparison Summary

For Oracle Advertising vs ataccama comparison, Our AI algorithm looked at 2408 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Advertising and ataccama to solve their respective business needs.

Pros and cons of Oracle Advertising and ataccama

Oracle Advertising is more suited to businesses that require Advertisement and Communication Management where as ataccama is focused towards Media Buying with Offline and Advertisement with Offline .

logo Oracle Advertising

Focus area

Oracle Advertising is better than ataccama for

Software Failure Risk

  • low

logo ataccama

Focus area

Software Failure Risk

  • low

About

Advertising Software for advertisers and publishers

Enterprise Data Quality Fabric

Age

1977

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

47

42

Total Goals
(we found evidences for)

14

6

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


competitive intelligence


account management


campaign management

campaign analytics


lead qualification

lead qualification: technographic


engagement management

engaging and following up




content management


products & pricelist management


training & onboarding



international marketing



loyalty management

identify target customers


conversion management





segmentation and targeting



business development


sales call management



sales document management


workflow management


social media analytics


social media management

social media analytics


rating and review management




customer feedback management


personalized marketing


customer case management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve visibility

  • Scale best practices

  • Improve brand engagement

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Build brand awareness

  • Launch new products

  • Improve efficiency

  • Establish thought leadership

  • See 11 more
  • Enhance customer relationships

  • Acquire customers

  • Manage risk

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • See 3 more

Top Channels

Channels Used

  • offline

  • social media

  • events

  • trade shows

  • phone calls

  • e-mail

  • point of sale

  • review sites

  • Amazon

  • website

  • See 7 more
  • offline

  • social media

  • events

  • trade shows

  • phone calls

  • e-mail

  • point of sale

  • review sites

  • Amazon

  • website

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting