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Compare Optimizely Data Platform vs Hive Marketing Cloud

Comparison Summary

For Optimizely Data Platform vs Hive Marketing Cloud comparison, Our AI algorithm looked at 2766 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Optimizely Data Platform and Hive Marketing Cloud to solve their respective business needs.

Pros and cons of Optimizely Data Platform and Hive Marketing Cloud

Optimizely Data Platform is more suited to businesses that require Engagement Management and Lifetime Value Management where as Hive Marketing Cloud is focused towards Engagement Management and Collaboration .

logo Optimizely Data Platform

Focus area

Software Failure Risk

  • low

logo Hive Marketing Cloud

Focus area

Hive Marketing Cloud is better than Optimizely Data Platform for

Software Failure Risk

  • medium

About

CDP assisting growing brands with relevance across the entire customer journey

Customer Insight and Engagement Platform

Financials

SERIES D

PRIVATE

Business Need

Total Processes
(we found evidences for)

56

55

Total Goals
(we found evidences for)

16

14

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


lifetime value management


campaign management

campaign analytics


segmentation and targeting


customise loyalty program

identify target customers


helpdesk management




personalized marketing


contact list management


customer feedback management

measuring customer satisfaction




communication management

sending & publishing communications


rating and review management


training & onboarding


content management


workflow management


lead qualification

lead qualification: demographic

lead qualification: technographic


generation of new leads


relationship management


competitive intelligence


social media management

social media analytics






sales document management


account management


social media marketing



database marketing


business development




performance management



products & pricelist management


category management


Top Goals

Goals Achieved

  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve consistency

  • Improve internal communications

  • See 13 more
  • Acquire customers

  • Increase customer life time value

  • Improve efficiency

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Shorten ramp up time

  • Improve visibility

  • Launch new products

  • Build brand awareness

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more
  • social media

  • e-mail

  • website

  • text SMS

  • Facebook page

  • Facebook

  • chat

  • phone calls

  • offline

  • Skype

  • promotions

  • Slack

  • mobile

  • trade shows

  • video

  • events

  • mobile app

  • omnichannel

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting