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Compare OpenX vs Sovrn

Comparison Summary

For OpenX vs Sovrn comparison, Our AI algorithm looked at 1939 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using OpenX and Sovrn to solve their respective business needs.

Pros and cons of OpenX and Sovrn

OpenX is more suited to businesses that require Advertisement and Communication Management where as Sovrn is focused towards Communication Management and Advertisement with Website .

Both OpenX and Sovrn are Publisher Ad Management software, peers recommend OpenX for advertisement and collaboration where as Sovrn is more known for sending & publishing communications and communication management .

logo OpenX

Focus area

OpenX is better than Sovrn for

Software Failure Risk

  • low

logo Sovrn

Focus area

Sovrn is better than OpenX for

Software Failure Risk

  • medium

About

OpenX: Programmatic Advertising | Ad Exchange Network

The Publisher Technology Platform | Sovrn

Financials

SERIES C

Business Need

Total Processes
(we found evidences for)

46

32

Total Goals
(we found evidences for)

14

7

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


lead qualification: technographic



engagement management

engaging and following up



campaign management


merger and acquisition


competitive intelligence




helpdesk management


international marketing


training & onboarding


category management


revenue cycle management



knowledge management


social media management

social media analytics


generation of new leads


content management


products & pricelist management


Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Improve internal communications

  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Establish thought leadership

  • Improve efficiency

  • See 11 more
  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Acquire customers

  • Improve visibility

  • Enter new markets internationally or locally

  • Build brand awareness

  • See 4 more

Top Channels

Channels Used

  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more
  • website

  • display advertisement

  • social media

  • user generated content

  • blogs

  • e-mail

  • promotions

  • video

  • review sites

  • Amazon

  • offline

  • causes and charity

  • mobile

  • Facebook

  • Twitter

  • games

  • phone calls

  • movies

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting