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OpenBack vs Singular: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of OpenBack vs. Singular is based on a specific set of business needs and context. The comparison uses 2419 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing OpenBack and Singular

OpenBack, Singular, Upland Localytics, Airship, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

OpenBack covers Engagement Management with Mobile, Communication Management with E-Mail, Campaign Management, Funnel Analysis, etc.

Singular focuses on Advertisement with Mobile, Campaign Management, Social Media Management, Engagement Management, etc.

"After talking to many platforms and building push ourselves, we chose OpenBack. given reliability matters a lot for us & our millions of users – since launch, we have been blown away by the increase in engagement and what we are now able to do to g...ive our users the right updates at a good moment. " - Mr. Rick Evans

"I use it for executive reports, building massive pivot charts, visuals that I want to see across the portfolio. The combination of our internal tools plus Singular really gives me everything I need. " - Brian Sapp

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo OpenBack

Focus area

Software Failure Risk

  • low

logo Singular

Focus area

Singular is better than OpenBack for

Software Failure Risk

  • low

About

Mobile Engagement Platform to balance the engagement with user experience

Marketing Analytics and Attribution to track and measure the path to conversion across channels.

Financials

SEED

SERIES B

Business Need

Total Processes
(we found evidences for)

26

54

Total Goals
(we found evidences for)

8

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications


campaign management

campaign analytics

campaign monitoring




social media management

engaging on social media

scheduling post to social media


helpdesk management


training & onboarding


segmentation and targeting


workflow management




competitive intelligence





channel management


touchpoint management


sales document management



contact list management




compliance & governance





content management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Establish thought leadership

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more
  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Acquire customers

  • Improve brand engagement

  • Improve efficiency

  • Improve visibility

  • Improve digital and social presence

  • See 8 more

Top Channels

Channels Used

  • mobile

  • video

  • mobile app

  • games

  • e-mail

  • social media

  • offline

  • channel partners

  • Facebook

  • display advertisement

  • point of sale

  • website

  • on premises

  • phone calls

  • mobile ads

  • Twitter

  • See 13 more
  • mobile

  • video

  • mobile app

  • games

  • e-mail

  • social media

  • offline

  • channel partners

  • Facebook

  • display advertisement

  • point of sale

  • website

  • on premises

  • phone calls

  • mobile ads

  • Twitter

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting